Shannon Sweetser

Why Pampers' Diaper Fail is a Lesson in Marketing Transparency

Ad Age reports that Pampers new Dry Max diaper, "the most significant innovation in 25 years" for the company, has already gotten a bad rap due to negative reviews online at Diapers.com, PampersVilliage.com, and on other social media sites....

Marketing  | 4 min read

The Problem with Twitter Lists [cartoon]

- @Don4Media 

Marketing  | 1 min read

Traditional Media Still Trumps Blogosphere in Reporting New Information

There is something of a struggle going on between the blogosphere and traditional news these days. As more and more traditional media outlets begin to close shop or at the very least, close their doors to only those who are willing to pay, ...

Marketing  | 4 min read

Coke Abandons Plans for Campaign Websites to Invest in Social Media

According to New Media Age, Coke has decided to say goodbye to one-off-campaign-websites in favor of building its existing social media presence on YouTube and Facebook. 

Marketing  | 3 min read

Twitter Territory: How States Compare to the Average U.S. Twitter Grade

It's one thing to have a Twitter account for your business, it's quite another to have a robust, active, and engaging Twitter account that stands out among the masses. 

Marketing  | 2 min read

HubSpot's Top 10 Inbound Marketing Blog Articles of 2009

401. 

Marketing  | 2 min read

Pepsi Breaks 23-Year Super Bowl Ad Streak to Invest in Online Community

A lot has changed with marketing since the dot-com bowl and even more since 1987 when soft-drink giant Pepsi first started their 23 year Super Bowl ad streak. For one, Michael J. Fox used to be featured in Pepsi ads.

Marketing  | 2 min read

Inbound Marketing and Recruiting Meet to Create a Hybrid: “Recruiting 2.0”

In the following guest post, Meg Toland of Hollister discusses what went into the launch of her company’s Inbound Marketing and services model and how it’s impacting her business in a big way. 

Marketing  | 3 min read

Business Executives Integrating Social Media into Email "Don't Know Where to Start"

Business executives have big plans on where they'll be putting their budget dollars in 2010. According to a new survey by StrongMail, business executives plan to push their new budgets toward email marketing (69% respondents), social media ...

Marketing  | 3 min read

What Google's Launch of Real-Time Streaming Search Means For Marketers

This morning I was pleased to see that Google’s real-time search has finally arrived in the terminal. Now, the question is how Inbound Marketers are going to entertain it once it rolls out of the gate for everyone. What’s Streaming in Real-...

Marketing  | 2 min read

Construction Workers' Surprising New Building Block: Social Media

Nicole Buraglio is Director of e-Media for Hanley Wood Exhibitions. She oversees the e-media business, implementing web revenue-generating ideas and technologies, engaging customers with increasingly improved online opportunities and enhanc...

Marketing  | 3 min read

Big Brands Making Improvements Based On What Customers Say Online

Today, I received further proof that social media is becoming even more sticky among businesses. The Wall Street Journal reports that major brands like IBM and Harrah’s are “sifting web chat for marketing inspiration” and channeling it back...

Marketing  | 3 min read

Learning From Leaders: The Inc. 500 and Social Media Usage

For the third consecutive year, the Center for Marketing Research at University of Massachusetts Dartmouth has concluded that social media is on the rise among businesses. Just released is a rare, in-depth study of how social media is being...

Marketing  | 3 min read

What Inbound Marketers and Microsoft Can Learn From St. Vincent Hospital's "Pink Glove Dance" Video

Today I came across a dancing themed video that rocked the khaki pants off Microsoft’s awkward experiment with viral video.  The video, posted this week, features the entire staff of St Vincent’s Medical Center in Portland, Oregon donning p...

Marketing  | 2 min read

Why Microsoft's Cheesy Dance Video Is Good Marketing

Microsoft tried to have a little fun with viral internet video this week by filming and uploading a line dance that occurred in their Mission Viejo store. The video, which lasts a whopping 4 minutes and 44 seconds, was panned by Thomas Rick...

Marketing  | 2 min read

Why You Get No Love From Google's Spiders [cartoon]

Search Engine Optimization Kit Getting No Love From Google?

Marketing  | 1 min read

Study Reveals That Online Searches Affect Emotions, Memory

Marketing  | 2 min read

What Marketers Can Learn from Improv Stars

Improv Asylum, a comedy theater located in the North End of Boston, is widely known for their improvisational comedy and trust-fall-free corporate training. Eager to learn how techniques used at Improv Asylum could help strengthen our own m...

Marketing  | 4 min read