But that's not to say being a B2B marketer has to be tremendously difficult. And there's no reason why it can't be fun, too. It seems like much of that success exists in marketing to the customer -- not entirely unlike account-based marketing. That's the philosophy behind Koyne's 2017 State of Customer Marketing Report:
Customer marketing is not just renewal or repeat purchase efforts, but the complete set of activities undertaken by a company following a customer’s purchase of products and services in order to help those customers be successful and productive, as well as advocate for the company."
Sounds good -- but what does that look like? What are some of the best ways for B2B marketers to execute customer marketing, and why? To answer that question, Digital Marketing Philippines pulled some of the most interesting data from Koyne's report and compiled it into the infographic below. Read on to learn more.
Originally published May 22, 2017 6:00:00 AM, updated June 11 2021