Have you ever Googled, “What does bae mean?” If you have, you’re not alone.
According to Google Trends, searches for that phrase are at an all-time high.
So what does it actually mean? It's an acronym for “Before Anyone Else,” usually used as a synonym for babe or baby. Here’s how Urban Dictionary suggests you use this term in a sentence: “She's my bae, I don't know what I would do without her.” You also might have even heard Pharrell Williams’ song, “Come Get It Bae” on the radio.
Seems cute, right? Well, would it still be cute if brands started using “bae” in their marketing? Because this Twitter account called @BrandsSayingBae shares examples of brands using it in their marketing ... and it's not cute.
So if you need help deciding whether you should say “bae” in your marketing or not, refer to the flowchart below.
Originally published Jan 27, 2015 8:00:00 AM, updated July 28 2017