The Definition of Marketing Automation [In Under 100 Words]

Sam Kusinitz
Sam Kusinitz



marketing-automation-softwareMarketing automation is often thought of as just software to help nurture contacts more efficiently. It consists of email, workflows, lists, and social tools that work with a large database of contacts to nurture them down the funnel.

But there's more to it than that. Marketing automation done right:

  • Is coupled with a strong TOFU strategy to feed your database -- so you actually have new people to nurture.
  • Considers context: Sending the right information, to the right people, at the right time.

With that approach, marketers can provide personalized, relevant content to their contacts throughout the entire marketing automation ebook

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