GIFs are fun, digestible, and, most importantly, relatable -- which is why everybody loves them and shares them on social media so much.
Additionally, since Instagram is the top social media platform for visual content, your followers expect your brand to post more compelling content than just the photos of your company’s complimentary lunch each week.
Your audience want to feel something when they scroll through Instagram, and GIFs can forge that emotional connection with them.
Below, we’ll show you how to post a GIF on Instagram -- with a series of GIFs -- and share some of the social network’s best GIF apps.
How to Post a GIF on Instagram
Download the free GIPHY app.
Search for a GIF.
Press the "share" button in between the heart and the three dots (it looks like a paper airplane).
ImgPlay lets you turn your own videos, live photos, photos, and burst photos into GIFs or videos. You can also add captions and filters to your GIF, edit its frame sector and order, and control its frame speed and direction.
Apple featured Songclip on their “New Apps We Love List” last year. And it was included for good reason. The app has a licensed music library full of modern and classic hits that you can add to their collection of GIFs or your own created GIF. But if you don’t feel like making your own GIF-music combination, you can just select and send one of their trending Songclips to your friends.
Free on IOS
Originally published Jul 25, 2019 2:00:00 PM, updated July 25 2019