In 2015, social commerce sales are forecasted to represent 5% of online retail revenue -- or $14 billion. Like most ecommerce companies, you’re probably incorporating ratings, reviews, and product recommendations into the shopping experience. (If you need some help, check out this post on getting more and better ecommerce reviews!) But, are you keeping up with the top 25 ecommerce companies and encouraging shoppers to Like, Pin, and Tweet?
Adoption for these three integrated social commerce features only hovers around 60% for most ecommerce companies. But, 85% of orders from social media sites come from Facebook alone. At the very least, you should encourage shoppers on Facebook to ensure you’re not losing out on revenue from social commerce.