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Marketing / June 16, 2017 How to Make an iPhone Video: A Step-by-Step Guide
How to Make an iPhone Video: A Step-by-Step Guide

By Sophia Bernazzani

film-videos-iphone-compressed.jpg

You might know that video is important, that your audience wants to see it, and you might even want to make it a part of your strategy. But you're still asking the big question:

"How?"

If you aren't producing video content because you don't think you have the ability, time, or resources to do it, we have some good news: Your answer to the video content question could be sitting in your pants pocket. (Hint: It's your iPhone.)Check out our interactive guide to creating high-quality videos for social  media here.

You or a member of your team most likely already owns a great video camera -- one that's easier to use than a traditional, high-tech setup. In this post, we'll ... Read More

Marketing / June 5, 2017 How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms
How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms

By Annie Crawford

Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium.

Thanks to easy and free video creation tools, you don’t need a big budget, professional equipment, or a filmmaking degree to make compelling videos for your brand. But since each social network comes with its own guidelines and unique audiences, you'll need an understanding of what kind of content is effective on each network. 

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Marketing / May 29, 2017 7 of the Coolest YouTube Banners We've Ever Seen
7 of the Coolest YouTube Banners We've Ever Seen

By Amanda Zantal-Wiener

When someone sends me a really great YouTube video, I always want to know who’s behind it. Was it an ad agency? A small or medium business? A B2B tech company? No matter who it was, if I’m impressed, I want to see more from the content creator. So once the video is done, I click the link to visit their profiles.

And from there, if the brand is really on top of its game, I’ll see its channel art -- the horizontal banner displayed across the top of the user’s YouTube channel that, hopefully, shows a combination of good design and brand presence.

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Marketing / May 10, 2017 Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands
Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands

By Adam Hayes

It's hardly a revelation to say that online video content is phenomenally popular. Millions of words have been written on the subject, and millions more will no doubt follow.

But one of the great things about marketers is that we're always looking for what's next. We know that it's not enough to rest on our laurels, or rely on things that have worked in the past.

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Marketing / May 9, 2017 How to Use Facebook Live: A Step-by-Step Guide
How to Use Facebook Live: A Step-by-Step Guide

By Sophia Bernazzani

In April 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed.

Since its launch, live streaming video has grown in popularity, with 16% of marketers broadcasting it in 2016. Facebook Live is particularly popular -- videos see 3X the engagement of traditional videos shared on the platforms, and millions of users live stream on Facebook around the world.

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Marketing / March 27, 2017 How Generations X, Y, and Z Consume Video Content [Infographic]
How Generations X, Y, and Z Consume Video Content [Infographic]

By Sophia Bernazzani

YouTube has over one billion users worldwide, and they all watch different types of videos every day. What's your favorite type of video to watch on the platform?

As it turns out, your video preferences may vary depending on your date of birth: Influenster surveyed nearly 8,500 YouTube users of all ages to learn about their viewing habits and interests.

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Marketing / March 21, 2017 How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]
How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]

By Kate Taylor Mighty

Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year.

But is all this video really helping marketers succeed?

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Marketing / March 16, 2017 20 YouTube Tricks, Hacks & Features You'll Want to Know About
20 YouTube Tricks, Hacks & Features You'll Want to Know About

By Lindsay Kolowich

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.

But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It's also the second biggest search engine behind its parent company, Google.

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Marketing / March 14, 2017 How to Use Wistia: A Step-by-Step Guide
How to Use Wistia: A Step-by-Step Guide

By Meryl Ayres & Jordan Wellin

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives.

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Marketing / February 20, 2017 The Bird's Eye View of Video: New Stats From Twitter [Infographic]
The Bird's Eye View of Video: New Stats From Twitter [Infographic]

By Sophia Bernazzani

Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform.

So, how can brands take advantage of high levels of video engagement on Twitter?

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Marketing / February 16, 2017 The State of Video Marketing 2017 [New Data]
The State of Video Marketing 2017 [New Data]

By Adam Hayes

It seems like every year is labeled 'the year of video' by one expert or another -- but 2017 could well have the best claim yet. Of course, it's no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, the more marketers have spent.

Brand new research released by Wyzowl suggests that video is more effective, more widely used, and more popular among consumers than ever before.

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Marketing / February 9, 2017 How Experiential Marketing Works: 7 Enlightening Tips
How Experiential Marketing Works: 7 Enlightening Tips

By Amanda Zantal-Wiener

What makes a good story? Is it the happy ending? Maybe it's the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that -- a shareable, captivating narrative -- is the experience it describes. It's the who, what, where, when, and how. It's the tale of what happened.

As marketers, we love good stories. We seek to tell them through the messages and content we put out there. But while we're great at telling those stories, what we don't do nearly enough of is creating them. And that's where experiential marketing comes in.

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Marketing / February 7, 2017 How to Create 360-Degree Video: The Ultimate Guide
How to Create 360-Degree Video: The Ultimate Guide

By Amanda Zantal-Wiener

There's something to be said for a truly remarkable experience. Whether it's a great party, the trip of a lifetime, or a particularly hilarious comedy show, having lived through it makes us want to talk about it.

We share these experiences. We tell our friends about them, post the pictures and videos we've captured on social media, and -- when they're really good -- try to relive them.

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Marketing / January 23, 2017 11 Soundless Videos We Love (And Why)
11 Soundless Videos We Love (And Why)

By Sophia Bernazzani

What was your most embarrassing office etiquette moment? For me, it was when I started to watch a hilarious video of a sheep screaming like a human and quickly realized my headphones weren’t plugged in. I frantically scrambled for the mute button on my keyboard while my distracted coworkers laughed at my mishap.

Sound familiar? Since then, I don't watch videos at work unless they don’t require sound.

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Marketing / January 6, 2017 The 13 Best Photo & Video Editing Apps for Mobile
The 13 Best Photo & Video Editing Apps for Mobile

By Amanda Zantal-Wiener

By now, it's clear that creating great visual content is critical for marketers -- and that's especially true on social media.

It was recently announced that Instagram has doubled its monthly active user base since 2014, which means a lot more people are viewing and sharing photos. Plus, visual content is 40X more likely to get shared on social media than other types. In other words, people like to be shown, not told -- and in turn, they share.

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Marketing / January 5, 2017 Why You Need to Focus on Video Marketing in 2017 [Infographic]
Why You Need to Focus on Video Marketing in 2017 [Infographic]

By Sophia Bernazzani

2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences' shorter attention spans by making content more interactive and visual -- and it's paying off.

Video is growing to dominate your audience's online activity: 78% of people watch videos online every week, and 55% watch videos online every day.

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Marketing / December 2, 2016 How to Increase Engagement Using Video Thumbnails in Your Emails [Live Event]
How to Increase Engagement Using Video Thumbnails in Your Emails [Live Event]

By Ellen Bartolino

Are you looking for new ways to experiment with your email marketing and increase engagement and conversion?

With video in general becoming a more and more important content format for marketers, we put our heads together with the folks at Wistia to see how using video thumbnails in your email marketing affects engagement.

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Marketing / October 6, 2016 The Marketer's Guide to Facebook Live [Free Guide]
The Marketer's Guide to Facebook Live [Free Guide]

By Jami Oetting

At a conference in June, a Facebook VP said that in five years time the platform would be "all video." That's a bold statement, but it's not unbelievable if you've scrolled through your News Feed lately.

And one of the biggest drivers behind the growing prevalence of video is Facebook Live, which only was introduced in April of this year, but has since become a major distribution channel for both publishers and brands.

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Marketing / September 12, 2016 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More

By Katherine Starr

Video has been on the rise for a while, offering marketers a proven way to grab strangers' attention and keep their target audience engaged.

Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively.

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Marketing / August 30, 2016 How to Live Stream Successfully: A Preparation Checklist for Marketers
How to Live Stream Successfully: A Preparation Checklist for Marketers

By Amanda Zantal-Wiener

Raise your hand if you’d rather watch a video to learn something new than read about it.

Go ahead -- you’re not alone. 59% of executives say they’d rather watch a video than read text, too. And really, that number makes sense -- we are a society of video streamers. (I mean, hello, Netflix.)

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Marketing / August 29, 2016 The Evolution of Virtual Reality [Infographic]
The Evolution of Virtual Reality [Infographic]

By Sophia Bernazzani

Imagine being able to transport yourself to a completely different place -- an idyllic beach paradise, a front row seat at a Paul McCartney concert, an unexplored planet -- with the click of a button? Thanks to technological advancements in the world of virtual reality (VR), these immersive experiences define just a small taste of what's possible.

NASA defines VR as “the use of computer technology to create the effect of an interactive three-dimensional world in which the objects have a sense of spatial presence.”

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Marketing / August 5, 2016 Pushing Boundaries with Video: 6 Steps to Make a Video That Works
Pushing Boundaries with Video: 6 Steps to Make a Video That Works

By Heather Baker

Video is one of the most discussed marketing tools around, and certainly one of the most hyped. Cisco estimates that it will comprise 82% of all web traffic by 2020. And as the head of an inbound marketing agency with an in-house video department, I’ve seen first-hand the power of video. Our clients have used it to raise millions in funding, reduce homepage bounce rates by around 80%, and generate more leads than they know what to do with.

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Marketing / August 3, 2016 The Future of Social Video: A Brief Look Into What's Next [Infographic]
The Future of Social Video: A Brief Look Into What's Next [Infographic]

By Lindsay Kolowich

Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media.

From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business' personalities and brand stories, to express creativity, and to build emotional connections with fans and followers.

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Marketing / June 27, 2016 7 of the Best Facebook Live Videos We've Ever Seen
7 of the Best Facebook Live Videos We've Ever Seen

By Carly Stec

This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque filters all in the works.

With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer.

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Marketing / June 14, 2016 31 Video Marketing Statistics to Inform Your 2017 Strategy [Infographic]
31 Video Marketing Statistics to Inform Your 2017 Strategy [Infographic]

By Lindsay Kolowich

As marketers find more innovative ways to grab people's attention, video has become a meaningful part of the strategic marketing conversation.

Video is no longer an "up-and-coming" marketing tactic -- it's here, and it's a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. 

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Marketing / May 30, 2016 10 Excellent Examples of Video Marketing on Facebook
10 Excellent Examples of Video Marketing on Facebook

By Ryan Philemon

Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story.

Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. 

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Marketing / May 2, 2016 How to Use Video in Each Stage of the Buyer's Journey [Free Interactive Guide]
How to Use Video in Each Stage of the Buyer's Journey [Free Interactive Guide]

By Ellen Bartolino

Video has quickly become one of the most powerful mediums for sharing your message: 78% of people watch videos online every week. What's more, 55% of people watch videos online every day.

But like any new marketing tactic, video needs to be done right to have an impact on your business.

Read More
Marketing / April 14, 2016 16 Video Marketing Statistics Every Marketer Should Know [SlideShare]
16 Video Marketing Statistics Every Marketer Should Know [SlideShare]

By Erik Devaney

For many marketers, video is one of the most illusive content formats. Yes, we know video exists, and some of us have even dabbled in producing videos for our companies before. But when it comes to proving the value of video marketing, there definitely seems to be a knowledge gap.

Can putting a video on a landing page help increase that page's conversion rate?

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Marketing / March 9, 2016 7 Video Techniques For a Limited Budget
7 Video Techniques For a Limited Budget

By Katie Constantine

Who hasn’t heard the phrase “content is king”? It's a mantra for marketing teams, but what type of content is the most effective?

Blogs are great at providing information for people who are digging deep to find the answers to their problems, but when there is a choice between reading a blog and watching a video, marketers are realizing that often times the video wins out.

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Marketing / February 22, 2016 Why Some Things Go Viral — And Others Don’t [Video]
Why Some Things Go Viral — And Others Don’t [Video]

By Lindsay Kolowich

Today, internet users have more control over what they look at online than ever before. To earn their attention, marketers like us have to create content that's worthy of our audience's time and emotional investment.But what's the best way to cut through the clutter to make sure our content gets seen?

Well, it helps to create content that's poised to go viral, of course.

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Marketing / February 18, 2016 How Effective Is Your Website? Watch Marketing Experts Critique Real Sites in Real Time
How Effective Is Your Website? Watch Marketing Experts Critique Real Sites in Real Time

By Andrea Francis

Have you ever visited someone else's website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors' experiences on your own website. Do your site visitors understand what you do and where you want them to go?

Not only are these critical pieces of information to know, but they're also worth checking in on regularly.

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Marketing / February 5, 2016 8 TED Talks About Work/Life Balance That'll Change the Way You Think
8 TED Talks About Work/Life Balance That'll Change the Way You Think

By Lindsay Kolowich

Everyone and their mother seems to have a strong opinion about work-life balance.

Some argue that balancing career and lifestyle is necessary for your overall happiness. Others argue that the concept of "balancing" your work and your life, which implies that the two are on par with one another, is plain old wrong. Still others argue the whole thing is completely imaginary and unrealistic, and that we're making ourselves unhappy by pursuing it in the first place.

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Marketing / November 11, 2015 The Best Promotional Product Videos Ever (And Why They Make You Buy)
The Best Promotional Product Videos Ever (And Why They Make You Buy)

By Meghan Keaney Anderson

One of the wisest things I've ever read about product marketing came from the writer of a children's book.

"If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, teach them to long for the endless immensity of the sea," said Antoine de Saint-Exupéry, creator of The Little Prince.

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Marketing / November 6, 2015 How to Market to Goldfish: What Decreasing Attention Spans Mean for Marketers [Infographic]
How to Market to Goldfish: What Decreasing Attention Spans Mean for Marketers [Infographic]

By Sarah Quinn

We're easily distracted these days. For instance, did you know that the average person picks up their phone more than 1500 times a week? And that 95% of ... oh look, a cat! 

Holding concentration in the digital world is difficult. In fact, it's gotten so bad that our attention spans have, on average, shrunk to 8.25 seconds -- that's shorter than a goldfish.

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Marketing / October 27, 2015 5 Creative Ways to Use Meerkat or Periscope In Your Marketing [SlideShare]
5 Creative Ways to Use Meerkat or Periscope In Your Marketing [SlideShare]

By Lindsay Kolowich

When the live video streaming apps Meerkat and Periscope were first released in early 2015, many marketers weren't sure whether they'd be a passing trend or here to stay.

Turns out, the live streaming apps have been growing rapidly over the past few months. In August 2015, Twitter-owned Periscope reported it'd surpassed 10 million registered accounts only four months after launching -- and it has almost two million daily active users.

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Marketing / October 21, 2015 Design Disruptors: The Story Behind One Startup's Decision to Produce a Feature-Length Documentary
Design Disruptors: The Story Behind One Startup's Decision to Produce a Feature-Length Documentary

By Lindsay Kolowich

Many a marketing team, big and small, has gathered around a conference table to brainstorm a list of crazy ideas. You know what I'm talking about -- those "big, hairy, audacious goals" discussed so often that they've earned a place in the business lexicon.

Much more rarely, though, do teams actually execute on these crazy ideas.

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