Editor's note: This post originally appeared on HubSpot's Agency Blog. For more content like this, subscribe to Agency.

Communication is about more than what you say, and oftentimes, the nonverbal cues you give off can be more influential than the words coming out of your mouth. Knowing how your facial expressions, posture, tone of voice, and movements affect the viewer is especially important when it comes time to pitch a prospect or deliver a client presentation. 

Researchers have found that presenters are seen as more competent when they make hand gestures. A person's tone of voice can impact the audience's view of how mature, sincere, and intelligent the person is. But it's not just about the viewer. Being aware of your body language can impact your mood and confidence before a big presentation. 

If you want to persuade prospective clients and connect with your current partners, check out these body language tips from SOAP Presentations.


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Originally published Aug 30, 2015 8:30:00 AM, updated October 20 2016


Sales Strategy