Sales efficiency: the metric that pits your sales team’s gross revenue against its cost of operation.
It’s a gold standard for measuring how well a sales team, department, or process is performing. It’s a simple, straightforward benchmark that can tell you how well your sales efforts stack up to your goals and your competitors.
It goes without saying... but I’ll say it anyway... you want your salespeople, teams, and processes to be as efficient as possible.
That’s why you should constantly be exploring the strategies and technology that will put you in the best position to boost revenue without incurring disproportionately high costs.
Efficiency doesn’t always come easy, but there are readily available resources that can certainly help your case — namely, all-in-one CRMs.
Customer relationship management doesn’t really capture the full scope of what a CRM is capable of. Sure, CRMs are designed, first and foremost, to help you better serve your customers
But they could just as easily be called "MLEFEABOS” or "Make-Life-Easier-for-Employees-and-Business-Owners Systems.” (It’s a working title, but it gets the point across.)
That's because a CRM makes your day-to-day smoother and saves you valuable time while making your business operations more efficient. An all-in-one CRM is a holistic solution to your business's needs — it helps with processes like attracting prospects, qualifying leads, closing deals, contact management, and retaining and delighting customers.
With so many software options across a range of price points (which we'll review shortly), it's clear that investing in the right all-in-one CRM for your business is something that's both useful and attainable.
Speaking of those benefits, let's talk about a few major ones next.
HubSpot Sales Hub is a sales CRM with sales analytics, sales engagement, and CPQ tools. The all-in-one nature of HubSpot makes it highly-valuable for users. Why? Because it eliminates friction — a.k.a the (natural) result of your business's growth. And although that growth is a good thing, the friction can stall or prevent it from happening.
The HubSpot CRM combats the issue of friction by supercharging your sales process with unmatched efficiency, precision, and expertise.
That's because HubSpot can help 1) automate the sales process so reps are able to spend more time assisting and supporting prospects and customers, 2) give you total visibility into success with sales analytics and reporting so reps can offer customers a consistent experience, 3) streamline and personalize outreach by keeping customers front and center, and 4) close more deals faster with the support of CPQ.
Nextiva is a cloud-based CRM that consolidates company communications into a single platform — this allows sales, marketing, and support teams to stay on the same page. The platform’s comprehensive experience scoring and AI tools give a holistic view of your customers while helping develop seamless and satisfying customer experiences.
Nextiva’s biggest draw may be how well it handles multi-channel customer communication. If your business is looking for a CRM that can provide a solid communication infrastructure for sales and customer support reps, you should explore Nextiva as a potential option.
Benchmark One (formerly known as HatchBuck) CRM is a versatile solution that fits a wide variety of business needs. Its email marketing, marketing automation, and sales automation tools stand out both in the field of CRMs and as its strongest features.
Companies in almost any sector — from advertising to hospitality to real estate — can benefit from leveraging Benchmark One. Though the platform can suit organizations across a variety of industries, it's still tailored to SMBs.
EngageBay is an affordable all-in-one marketing, sales, and customer support solution for small businesses and startups. The multistep automation workflow feature lets you build both simple and complex workflows with ease. You can also launch multichannel marketing campaigns across email, social media, SMS, web, and mobile push notifications.
EngageBay’s biggest perk lies in its affordability. The platform offers unlimited contacts, thousands of emails, and a collection of advanced features for under $100 per month. In addition, you also get free onboarding and migration services.
These perks coupled with advanced sales pipeline and funnel management tools make EngageBay a great solution for small businesses sales.
Free forever plan is available with premium plans starting at $14.99/month per user.
Who is EngageBay suited for?
EngageBay is tailor-made for SMBs, startups, agencies, and solopreneurs.
How simple is EngageBay to use?
Users find EngageBay to be intuitive and easy to use.
Agile CRM features a simple, streamlined drag-and-drop project management tool. Its interface makes managing tasks and passing information between your support, sales, and marketing departments straightforward and seamless. It also contains features like lead scoring and segmentation tools.
Agile generally suits SMBs better than enterprises, and its pricing structure reflects that. Its free plan is a great option for smaller businesses and startups that may lack the resources to pay for premium plans elsewhere.
Free for up to 10 users, plus an option to upgrade.
Who is Agile CRM suited for?
Agile CRM works for a wide range of teams from fewer than 10 people to enterprise-level companies.
How simple is Agile CRM to use?
Users find Agile to be fairly simple to navigate but some have challenges with initial installation and set up.
Accelo’s CRM features tools for lead scoring, drafting quotes and proposals, segmentation, and task management. It also has an impressive range of integrations with other leading platforms, including Salesforce, Jira, Quickbooks, and Hubspot.
Accelo focuses on the professional service sector. The platform is tailored for smaller businesses that employ professionals like architects, accountants, engineers, and designers.
GreenRope is a CRM that strives for simplicity. The platform includes features like territory management, segmentation, lead scoring. It also has a straightforward interface that doesn’t require much setup or training
GreenRope has a wide variety of pricing plans to suit an equally wide variety of business sizes. The platform is slightly pricier than most, so it may not be best for very small business and startups.
WORK[etc] is a cloud-computing CRM that emphasizes collaboration. The platform consolidates virtually every aspect of a business’s operations and enables easy communication between different departments.
The CRM works for smaller businesses across virtually every industry — from digital advertising firms to real estate agencies. The pricing is a bit more expensive than similar CRMs, but it’s worth exploring for small companies looking to streamline all aspects of their businesses.
VTiger is an affordable CRM with particularly strong sales and marketing automation tools for its relatively low price. The platform also offers solid project and inventory management infrastructure, and boasts a total of over 300,000 customers worldwide. The platform has a robust suite of features across marketing, sales, and service. VTiger is a great option for small businesses running on a tight budget.
Keap provides the resources to help you organize information about leads, clients, business communication. Its email and sales automation features speed up day-to-day processes.
Keap has invoice and payment integrations which allow you to accept credit cards, send invoices, and track outstanding payments. That’s where the platform really stands out. It’s an ideal CRM for small businesses that conduct online transactions on a consistent basis.
Glue Up is an all-in-one event management cloud-based software and CRM. You can select which type of event suite you want to use — all of which come with an integrated CRM. The event suite options include a standard event management suite as well as virtual, training, membership, community, and donation events.
With Glue Up's CRM, you can keep your contacts organized, automate sales workflows for your events, manage all of your audiences and business opportunities, keep data and information secure, and gain insight into engagement and performance.
To get an idea of cost, you must contact Glue Up for a quote. You can get a quote for any of the specific event management suites they offer.
Who is Glue Up suited for?
Glue Up is ideal for businesses who need support with one of the specific types of events they have a suite for.
How simple is Glue Up to use?
Users say Glue Up is user-friendly and simple to get started with.
Choose Your CRM
Now that you have the information you need to make an educated decision, go ahead — hop online and get yourself a MLEFEABOS (or CRM).
Editor's note: This post was originally published in December and has been updated for comprehensiveness.
Originally published Oct 26, 2020 1:00:00 PM, updated April 15 2022