There is no doubt that social media is a powerful force that has changed the way people communicate. Yet how can you leverage it to effectively promote yourself, your company, and your message?
As the CEO of a sales training and consulting firm that specializes in applying behavioral science -- the scientific study of how the human brain makes choices -- to sales and business, I wondered what would happen if I applied behavioral science to social media.
I used myself as the first case study. At the time, I ... Read More