The benefits of a robust content creation program extend beyond just lead generation for your sales team. It also helps your reps establish credibility with their prospects, establishes better sales and marketing alignment, and offers an opportunity to let Sales' front-line experience translate into marketing collateral.
The problem is, sales and marketing leaders alike have struggled to empower their reps to create content. Understandably so -- with reps focused on hitting their numbers, it's hard to make time for anything else. How can we make it easier for reps to create content? Here are some ways to better enable ... Read More