Real estate is a crowded field. But with the number of buyers purchasing homes through real estate agents and brokers growing 18% since 2001, there’s plenty of work for hungry realtors everywhere.
What matters is your brokerage or personal brand sets itself apart from the rest of the noise. How do you do that? A great tagline or slogan is the perfect place to start. Fortunately, we’ve gathered 21 of our favorites to spark your own head-turning idea below.
You pay realtors because they have reach and proven results, and the Noble Black Team wants you to know it’s extraordinary at both. It helps that the results-driven sentiment here drives home the abstract idea of “extraordinary reach”
This New York, Hamptons, and South Florida brokerage recently unveiled its simple, new slogan. It fast forwards our thinking past the open houses, packing, and moving trucks straight to the good stuff: being home.
All they’ve done is outline what the homebuying process should be. But by stripping away the difficult parts so many of us dread, they’ve done the unthinkable: make homebuying sound fun.
5. “Full-Service Agents, Modern Technology” -Redfin
Over the last few years, real estate has gotten a reputation for being a bit stale and in need of disruption. With their slogan, Redfin clearly states they’re ready to meet the needs of the modern buyer.
Whether buying or renting, finding the right place to live is a personal and unique experience. This trendy company helps New Yorkers search apartments, find roommates, apply, and pay. The idea of finding a nook of your own is one that many of us can relate to, and Nooklyn is smart to use it to their advantage.
Who doesn’t feel overwhelmed by real estate? For many of us, a home is the biggest purchase we’ll ever make. Compass’ slogan offers the security we desire during the homebuying process: someone to guide us home.
9. “Everyone Deserves the Opportunity of Home” -New Story
This charity pioneers solutions to address global homelessness. The key to this slogan is that home is so much more than a building. It’s a place to feel safe, connected, and at rest.
While their current slogan is “Inspired by purpose, driven by passion,” I actually prefer the older iteration above. Sharing your passion with clients and asking what sparks them in return is a wonderful way to get people thinking aspirationally and establish an immediate intimacy.
Want to immediately dissuade unqualified buyers from engaging with your business? Use a tagline with a clear nod to your focus on high price points. It’s bold, upfront, and sure to turn the right heads.
One visit to their website and it’s clear Seven Gables is setting itself apart by being hyper-local or “Seriously Local” as their homepage reads. Want an expert in the area? You’ll likely feel right at home with this company.
Want customers to immediately understand your business values? Put them in your slogan. That’s what Long and Foster did. By defining what they’re about, they immediately communicate what their customers can expect.
A recent study by Credit Suisse reports “Over time, family-owned companies very structurally outperform in every region, every sector, and for small and larger companies.” So, William Raveis is smart to tap into our innate preference for family-owned businesses by leading with it in their slogan.
Complimenting the client is always a good idea and Kerwin + Associates knows it. Their target audience is a luxury-seeking clientele, which is also subtly communicated with the nod to “exceptional properties.”
So good, they’re on this list twice, Halstead hits on the aspirational side of real estate with this tagline. Most of us have been moved by a piece of real estate. We see ourselves curled up by the fireplace or hosting friends in the backyard -- and this tagline tugs at those feelings in a subtle yet motivating way.
New York City broker Dolly Lenz shares her commitment to clients and results with her real estate slogan. It’s simple, goal-oriented, and immediately conveys that her values are her clients’ best interests.