The real estate landscape's nature is constantly evolving, tough to keep tabs on, and even tougher to predict. Agents need to stay on top of a host of different trends and factors — a challenge that's rarely straightforward.

To help make that process a little easier, we've compiled a list of 38 key statistics that cover some of the most pressing issues real estate professionals need to have a pulse on — the practice's changing digital trends, potential clients' generational differences, and the impact of pandemic-related workplace shifts — with some perspective on what they mean for agents.

Let's dive in.

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Real Estate in the Digital Age Statistics

Realtor Technology Use

What does this tell us?

It appears that the real estate industry is keeping pace with the rising tide of digital transformation. Newer technology has become woven into the fabric of most realtors' day-to-day operations — with an increasing emphasis being placed on social media activity and solid web presences for lead generation and brand awareness.

Realtor Social Media Use

What does this tell us?

Social media-savvy real estate professionals appear to spend their time on more "mature" social media platforms that lend themselves to straightforward, potentially long-form communication for lead generation — namely Facebook and LinkedIn.

Still, other, less conventional platforms that can add a visual element to real estate promotion are also emerging. Instagram is the second most popular social media forum for real estate agents, and more are looking to YouTube as a means of promoting their brands and gaining traction.

Real Estate Trends by Generation

First-Time Home Buyer Statistics by Age

What does this tell us?

These statistics are more or less in keeping with what you would expect when it comes to who's buying homes for the first time — younger buyers are less likely to already have owned a home than older ones.

Still, there's something to be said for the fact that roughly half of older millennials (buyers aged 31 to 40) are buying their first home. If you're trying to tailor your efforts to suit first-time buyers, trying to better understand millennials' interests, priorities, and typical financial circumstances.

Millennial Real Estate Statistics

What does this tell us?

Millennials are the future of home-buying. That 37% figure is almost inevitably going to expand as millennials get older, expand their savings, and presumably pay off student loan debts.

As a real estate agent, it's going to serve you to brace for that shift. Again, do what you can to understand what millennials are looking for out of the real estate market.

Generation X Real Estate Statistics

What does this tell us?

It might go without saying, but Generation X's higher median income and inclination to buy more expensive homes make them one of the most profitable generations for real estate agents to pursue.

Baby Boomer Real Estate Statistics

What does this tell us?

At this point, Boomers are more likely to sell homes than other generations — so if you're interested in working with sellers rather than buyers, you'll likely be dealing with them.

But when they do buy homes, many Boomers are inclined to purchase newly built, potentially pricier houses than their counterparts in younger generations. So don't be too quick to count them out and focus on younger markets — Boomers still present plenty of lucrative opportunities for agents.

The Impact of Pandemic-Related Office Shifts on Commercial Real Estate

Work Preferences' Impact on Commercial Real Estate

What does this tell us?

The pandemic's impact on work preferences is reflected in companies' shift to smaller offices or completely remote operations — shaping a new landscape for commercial real estate agents selling office space. If you work that niche, you're probably already hip to that change. If not, it's something you should remain mindful of.

The pandemic (hopefully) won't last forever, so the pendulum might shift back to companies occupying larger office spaces as those kinds of environments become safer and more commonplace.

The real estate industry is never static — and if you want to keep up with it, you need to stay on top of emerging trends in both the practice's broader landscape and your niche within it. It's a fast-paced field, so consistently conducting research on how it's shifting is in your best interest if you want to be the best agent you can be.

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Originally published Oct 29, 2021 7:00:00 AM, updated October 29 2021

Topics:

Real Estate