Real estate videos are a powerful way to draw attention to your listings and your realtor profile. The Profile of Home Buyers and Sellers reported that 51% of buyers found the home they purchased on the internet. Including powerful visuals in your home listings is paramount to standing out and generating more leads.

Real estate mogul Barbara Corcoran began by recording videotapes of her listings. They were initially recorded on VHS tapes, but she found the greatest success when she uploaded the videos to her website. Potential clients could search for the videos online, individuals who were interested in a property reached out to Corcoran's team, and the business grew.

I've compiled the best real estate listing and agent videos to inspire you to create your own. Let's dive in and see what makes them so excellent.

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Real Estate Listing Videos

Listing videos provide an overview of the homes and properties you're selling. An exciting and engaging video will pique buyers' interest and make them more likely to reach out to you or your real estate agency. It’s one of the best real estate marketing techniques you can employ right now.

Videos have become even more important since the pandemic. Buyers are no longer as eager to book a private viewing and are more interested in viewing a home online without stepping out of their current home. In short, real estate videos are a social-distancing-friendly method of showing a home to a buyer — no keys required.

Best Real Estate Videos

1. Lifestyle Production Group

The absolute best real estate videos are made by Lifestyle Production Group, a video production company that creates videos for realtors and real estate agencies. The group focuses on the homes’ architecture and the area surrounding the properties.

On its YouTube channel, it creates video compilations of some of the most expensive and luxurious homes in the United States. In the video descriptions, it includes time stamps for each of the homes shown in the video. It also gives enticing names to each of its videos, such as the one below, which is titled “Find Out What $32,000 a MONTH! Gets You in Miami Beach, FL.”

We recommend watching their videos to learn how you can create a real estate brand on YouTube and see expert videography in action. The videos show how rooms flow together and the company zooms in on the details that might not be captured with real estate photography. The cinematographer makes an excellent use of light to create contrast, highlight details, and make the rooms look more appealing.

What We Love

  • Lifestyle Production Group’s videos are professionally and expertly done
  • The use of light, motion, space, and distance make the video more engaging
  • Drone shots and close-ups show off all the features of the properties
  • The visuals do most of the talking — there isn’t a voiceover

How to Make a Similar Real Estate Video

Lifestyle Production Group’s videos work so well because they use top-of-the-line gear and expert cinematographers. You can make a similar video by adhering to the following tips:

  • Use close-up shots and distant shots to create a sense of dynamism within your video.
  • Hire a drone videographer if possible. Set aside a budget of $500 to $1,500 for 1 to 3 hours of shooting.
  • Be sure to use the light to create contrast or highlight the home’s top features.

Luxury Real Estate Videos

2. Bespoke Real Estate

Bespoke Real Estate is a high-end, real estate brokerage firm, and its team creates excellent listing videos. They feature sweeping drone shots and crisp clips of the interior, and a detailed overview of the property is included in the video description.

The listing videos are posted on YouTube, the second most popular search engine behind Google. Optimizing your videos for keywords your prospects search for will help your videos rank in search engine results. Check out this ultimate guide to SEO to learn more.

What We Love

  • The sweeping drone shots of the property show off the desirable location.
  • The video’s smooth transitions show off each room in natural light.
  • The video shows shots of people enjoying the property and its views.
  • The video ends with a sunset, which provides excellent lighting.

How to Make a Similar Real Estate Video

Bespoke Real Estate’s video has a high production value. You can make a similar video by adhering to the following tips:

  • Hire a drone videographer if possible. Set aside a budget of $500 to $1,500 for 1 to 3 hours of shooting.
  • Save money by taking interior real estate photos on your own using a rented camera.
  • Think of the time of day when shooting. Begin the video with bright morning shots, then close with a sunset shot.

3. The Boutique Real Estate Group

The Boutique Real Estate Group’s listing videos feature luxury homes in California. The videos have energizing background music to enhance the stunning visuals of the homes.

The videos include footage of the area surrounding the home. Everything in the home looks like it’s ready for use. As such, it’s easy for viewers to imagine themselves interacting with the home — cooking in the kitchen, watching television in the living room, and spending time in the backyard.

What We Love

  • The nearly static opening shot gives a sense of anticipation.
  • The camera speeds up at the end of each shot at the beginning, building on the sense of anticipation.
  • The slow-motion interior shots ensure we linger and don’t speed through the home.
  • Home specs appear throughout the video, overlaid and embedded in the background shot.

How to Make a Similar Real Estate Video

The Boutique Real Estate Group’s video makes a great use of movement to draw us in, build anticipation, and let us linger on the details. You can make a similar video by doing the following:

  • Make use of nearly static or slow motion shots to create a feeling of anticipation and to linger on the best details.
  • Overlay the specs of the home — like the square footage and number of rooms — throughout the video. The Boutique Real Estate Group did it so that the specs go in line with the background.
  • Don’t be afraid to linger on the best parts of the home. This video focuses on the pool, one of the best features of the property.

4. Doksimon Homes

Doksimon Homes is a Ghanaian real estate company that specializes in luxury real estate in Accra. Each listing video provides a cinematic overview of the home, and the owner of the company, Michael Doksimon, invites viewers to subscribe, right away including an unmissable call-to-action.

In the video above, the realtor introduces the property by talking straight to the camera. He uses a variety of camera angles to keep the video exciting and engaging.

What We Love

  • As Doksimon speaks in the beginning, the camera angle changes, keeping the scene dynamic.
  • The video shows not only the home but the community around it.
  • The realtor shows off all sides of the home from the outside so that you can see the backyard, windows, and outer walls.
  • Doksimon shows off the highlights of each room as he walks us through.

How to Make a Similar Real Estate Video

Doksimon’s video is excellent because he walks you through the entire home and lingers on every highlight. You can make a similar video by doing the following:

  • Make use of camera angles to make speaking shots more dynamic. Doksimon makes his video more engaging by keeping the camera moving.
  • Show off the rest of the gated community or neighborhood.
  • Don’t be afraid to talk as you show off the home, and be sure to ask viewers to subscribe.

Drone Real Estate Videos

5. Emily Kellenberger

Emily Kellenberger is a top-ranked real estate agent based in California. Her listing videos display cinematic shots of the interior and exterior of the homes, and they feature aerial drone footage.

The videos also include Emily's contact information so potential clients can reach out if they're interested. The footage is crisp and smooth, and it emphasizes the importance of stabilizing video clips so the footage isn't shaky. Almost all of the footage is captured on a drone camera.

What We Love

  • The slow-motion outdoor drone shots show off the land around the property.
  • The wide-lens interior shots show off each room’s architectural details.
  • The motion of the camera gives a sense of discovery or of walking through the home.
  • The video ends with another outdoor drone shot zooming away from the home, as if the viewer is leaving.

How to Make a Similar Real Estate Video

Emily Kellenberger’s real estate video makes an excellent use of movement to give viewers a sense of discovery. You can make a similar video by doing the following:

  • Open with a shot of the land outside the property. If you can’t hire a drone videographer, try hiring a drone photographer to take overhead shots of the land.
  • A real estate video is a virtual “walking tour” of a home. When filming shots, pan in slowly to give a feeling of a real tour.
  • Close with a shot of the outdoors again to bring us full circle.

Creative Real Estate Videos

6. Amy Youngren

Amy Youngren excels in real estate marketing through her videos. Indeed, she was previously named one of Inman's 100 most influential real estate leaders. In each video, she describes the main selling points of the home and the neighborhood.

This particular example, titled “We’ve got all the starry eyes for 89 McGill Street,” is one of her most creative videos. She walks us straight to the front door of the property while she describes what makes the apartment so desirable. The video demonstrates her personality, knowledgeability, upbeat attitude, and professionalism.

What We Love

  • Youngren opens up the video as she walks to the property, showing viewers a path they might walk on the way to their new home.
  • She verbally communicates all of the key features and benefits of the home to complement the video imagery.
  • Her attitude is upbeat and persuasive; she makes it sound like she’d live there.
  • Closed-captioning is included within the video to make it accessible to everyone.

How to Make a Similar Real Estate Video

Amy Youngren’s real estate video is an excellent example of a creative way you can present a home while still communicating its key highlights. If you’re comfortable standing in front of a camera, you can make a similar video by doing the following:

  • Walk to the front door of the home while talking straight at the camera — you’re essentially talking to the viewer, your prospective buyer.
  • Don’t be afraid to show off your personality and give a fun name to your video.
  • Include closed-captioning to ensure all of your prospective buyers know what you’re saying.

7. Sonya Lopez

Sonya Lopez is a realtor who specializes in Florida homes. In her videos, she takes a similar approach to Youngren’s, though the footage is a lot more relaxed. In one of the shots, you can see she’s using her phone to film the video.

We love this video because Lopez walks you through the home as if you were right there with her. In contrast with Amy Youngren, who speaks directly to you in the video, Sonya Lopez acts as if she’s beside you. The camera is your eyes.

What We Love

  • Lopez opens the video by first speaking directly to the viewer.
  • She verbally communicates all of the key features and benefits of the home.
  • She stays off camera as she shows off the home, almost as if she’s walking beside you.
  • Her contact information is at the bottom of the video in every shot.

How to Make a Similar Real Estate Video

Lopez’s example is stellar because it shows that you don’t need expensive gear to create a persuasive and effective real estate video. You can make a similar video by doing the following:

  • Take a moment to speak straight to the camera — you’re essentially talking to the viewer, your prospective buyer.
  • Purchase a handheld phone stabilizer like this one to ensure your phone footage looks professional.
  • Walk through the home just as you would in a real tour with an actual client.

Real Estate Agent Videos

Videos have become key tools for realtors to share their listings and introduce themselves to prospective clients.

Creating an agent profile video allows you to introduce yourself to prospects. You can show your personality and let people know why they should choose you to be their real estate agent.

1. David and Anna Solomon

David and Anna Solomon are a mother and son team who run the Solomon Property Group. They lean into their years of experience in the real estate industry and that the agency is a family business.

They mention the driving principles behind their agency, and the upbeat music keeps the video exciting.

2. Stephanie McCarthy

Stephanie’s video includes clips of her going about her day-to-day life, as well as clips of her interacting with clients. Her focus is on educating clients and helping them through each step of the home buying process.

She describes what sets her apart from the competition. In this video, Stephanie effectively displays that she wants to build your trust, earn your business, and become your lifetime realtor.

3. Chauncey Pham

In this real estate agent video, Chauncey Pham talks about how she likes to take the beaten path. She also shares how she uplifts her values — authenticity, caring, and innovation — in each of her deals.

She also speaks about her vision about changing the way realtors are regarded by the public. The video clearly shows Chauncey’s approach to real estate and her core values.

4. Laura Riascos

Laura Riasco introduces herself in this video by speaking about her background and what attracted her to the real estate industry.

She also talks about how she likes helping people and includes videos of homes and architecture interspersed throughout her chat. She makes her priorities clear: building a high level of trust with clients and diminishing stress. The video portrays her as a personable and well-respected agent.

5. Veronica Campos

Veronica describes her background in real estate in this effective agent profile video. It includes shots of her working with customers. She also talks about how she maintains her relationships with her clients. You can tell her clients feel comfortable working with her.

She reflects on how she enjoys helping people through the sales process, ultimately changing their lives for the better.

6. Danny Baron

Real estate agent Danny Baron highlights the key traits that help him in his role: integrity and character, consistent communication, positive attitude, and negotiation skills.

He also touches on what sets him apart from the competition. And he goes into detail about his past experiences that have led to his real estate success.

7. Andrew Leung

This video shows a different angle you can take with your video. Not only does it introduce the agent, it includes details about the agency.

Andrew Leung works for an online real estate agency called Purplebricks. In this video, he introduces himself and talks in depth about what sets Purplebricks apart from other agencies.

Real Estate Videos Will Help You Sell More Homes

Creating real estate videos will help you reach more people, generate more leads, and grow your real estate business. The best part is that you don’t need to request the key from a seller’s agent every time you want to show it to a prospective buyer. Simply use the video tour to show off the home, and your leads will grow exponentially.

Editor's note: This post was originally published in November 2018 and has been updated for comprehensiveness.

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Originally published Sep 16, 2021 5:00:00 PM, updated September 16 2021

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