As technology advances, so has the real estate industry. And videos have become key tools for realtors to share their listings and introduce themselves to prospective clients.

Real estate mogul, Barbara Corcoran, began by recording videotapes of her listings. They were initially recorded on VHS tapes, but she found the greatest success when she uploaded the videos to her website. Potential clients could search for the videos online, individuals who were interested in a property reached out to Corcoran's team, and the business grew.

The 2017 Profile of Home Buyers and Sellers reported 51% of buyers found the home they purchased on the internet. Videos are a powerful way to draw attention to your listings and your realtor profile and generate leads.

I've compiled the best real estate listing and agent videos to inspire you to create your own. Let's dive in and see what makes them so excellent.

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Real Estate Listing Videos

Listing videos provide an overview of the homes and properties you're selling. An exciting and engaging video will pique buyers' interest and make them more likely to reach out to you or your real estate agency.

1. Bespoke Real Estate

Bespoke Real Estate is a high-end, real estate brokerage firm, and its team creates excellent listing videos. They feature sweeping drone shots and crisp clips of the interior, and a detailed overview of the property is included in the video description.

The listing videos are posted on YouTube, the second most popular search engine behind Google. Optimizing your videos for keywords your prospects search for will help your videos rank in search engine results. Check out this ultimate guide to SEO to learn more.

2. Emily Kellenberger

Emily Kellenberger is a top-ranked real estate agent based in California. Her listing videos display cinematic shots of the interior and exterior of the homes, and they feature aerial drone footage.

The videos also include Emily's contact information so potential clients can reach out if they're interested. The footage is crisp and smooth, and it emphasizes the importance of stabilizing video clips so the footage isn't shaky.

3. The Boutique Real Estate Group

These listing videos feature luxury homes in California. The Boutique Real Estate Group videos have energizing background music to enhance the stunning visuals of the homes.

The videos include footage of the area surrounding the home. Plus, it shows families interacting with the home -- cooking in the kitchen, watching television in the living room, and spending time in the backyard.

4. Amy Youngren

Amy Youngren excels in real estate marketing through her videos, and she's one of Inman's 100 most influential real estate leaders. In each video, she describes the main selling points of the home and the neighborhood.

She provides an overview of the home's design, architecture, and landscaping. Her videos demonstrate her personality and professionalism.

5. Lifestyle Production Group

Lifestyle Production Group is a video production company, and it creates videos for realtors and real estate agencies. The group focuses on the home's architecture and the area surrounding the property.

The videos show how rooms flow together and they zoom in on the details that might not be captured with real estate photography.

6. Joyce Rey

Joyce Rey has been posting on YouTube since 2008, and her expertise is evident in her videos. Each listing video is two to three minutes long and provides a cinematic overview of the home.

In the video above, she includes daylight and nighttime shots. And she uses a variety of camera angles to keep the video exciting and engaging.

Real Estate Agent Videos

Creating an agent profile video allows you to introduce yourself to prospects. You can show your personality and let people know why they should choose you to be their real estate agent.

1. David and Anna Solomon

David and Anna Solomon are a mother and son team who run the Soloman Property Group. They lean into their years of experience in the real estate industry and that the agency is a family business.

They mention the driving principles behind their agency, and the upbeat music keeps the video exciting.

2. Jennifer Skoff

Jennifer's video includes clips of her speaking directly to the camera, as well as her interacting with clients. Her focus is on educating clients and helping them through each step of the home buying process

She describes what sets herself apart from the competition. And Jennifer displays that she wants to build your trust, earn your business, and become your lifetime realtor.

3. Chip James

In this real estate agent video, Chip James talks about how his family inspires him to make a positive impact on his clients and community. The video is centered around the central theme of "Real Estate. Real Impact."

Rather than a closing gift for the client, he lets clients choose a non-profit or charity to donate to. The video clearly shows Chip's approach to real estate and his core values.

4. Blair Haddow

Rather than the real estate agent speaking for himself, this agent profile features testimonials from clients to describe Blair Haddow and his work. Multiple clients were interviewed which further enhances his credibility.

The video shows clips of the clients, and Blair interacting with them to supplement the testimonials. The video portrays him as a personable and well-respected agent.

5. Rachel Gant

Rachel describes her background in real estate and it includes customer testimonials. She talks about how she maintains relationships with her clients, and you can tell her clients feel comfortable working with her.

She reflects on her first sale and how she enjoys helping people through the sales process, ultimately changing their lives for the better.

6. Danny Baron

Real estate agent, Danny Baron, highlights the key traits that help him in his role: integrity and character, consistent communication, positive attitude, and negotiation skills.

He also touches on what sets him apart from the competition. And he goes into detail about his past experiences that have led to his real estate success.

7. Andrew Leung

This video shows a different angle you can take with your video. Not only does it introduce the agent, it includes detail about the agency.

Andrew Leung works for an online real estate agency called Purplebricks. In this video, he introduces himself and talks in depth about what sets the Purplebricks apart from others.

Creating videos will help you reach more people, generate more leads, and grow your real estate business. And if you need more ways to improve your real estate business, check out these real estate marketing ideas next.

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Originally published Nov 29, 2018 7:30:00 AM, updated December 12 2018