Real estate videos are a powerful way to draw attention to your listings and your realtor profile. The Profile of Home Buyers and Sellers reported that 51% of buyers found the home they purchased on the internet.
I understand why including powerful visuals in your home listings is paramount to standing out and generating more leads. In my work, I’ve seen that businesses that have videos or images do much better than those that don’t.
That’s been true for many years. Real estate mogul Barbara Corcoran began by recording videotapes of her listings. They were first recorded on VHS tapes, but she found the greatest success when she uploaded the videos to her website. Individuals who were interested in a property reached out to Corcoran's team, and the business grew.
To help you comprehend the full extent, I‘ve compiled the best real estate listing and agent videos to inspire you to create your own. Let’s dive in and see what makes them so excellent.
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Table of Contents
- Real Estate Listing Videos
- Best Real Estate Videos
- Luxury Real Estate Videos
- Drone Real Estate Videos
- Creative Real Estate Videos
- Real Estate Client Testimonial Videos
- Neighbourhood Real Estate Videos
- Real Estate Advice Videos
- Real Estate Video Best Practices
- Real Estate Agent Videos
- Real Estate Videos Will Help You Sell More Homes
Real Estate Listing Videos
Listing videos provide an overview of the homes and properties you‘re selling. An exciting and engaging video will pique buyers’ interest and make them more likely to reach out to you or your real estate agency. It’s one of the best real estate marketing techniques you can employ right now.
Videos have become even more important since the pandemic. Buyers are no longer as eager to book a private viewing without in viewing a home online first.
Keith Watts, head of industry for real estate at Facebook, writes that most of the buyer and seller processes can now be done online. Eight out of ten buyers will make a buying decision after watching a video.
In short, real estate videos are a convenient and social-distancing-friendly method of showing a home to a buyer — no keys required.
However, only 10% of homeowners reported that real estate agents have used videos successfully, so 90% haven’t even scratched the surface. Here are some examples that I hope will show you how to make effective real estate videos.
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Best Real Estate Videos
1. Lifestyle Production Group
In my opinion, the absolute best real estate videos are made by Lifestyle Production Group, a video production company that creates videos for realtors and real estate agencies. The group focuses on the homes’ architecture and the area surrounding the properties.
On its YouTube channel, it creates video compilations of some of the most expensive and luxurious homes in the United States. The video descriptions include time stamps for each home shown in the video.
I found that it also gives enticing names to each of its videos, such as the one below with the title “Find Out What $32,000 a MONTH! Gets You in Miami Beach, FL.”
I recommend watching their videos to learn how you can create a real estate brand on YouTube. The videos show how rooms flow together and the company zooms in on the details that might not be captured with real estate photography.
The cinematographer uses light to create contrast, highlight details, and make the rooms look more appealing.
What I Love
- Lifestyle Production Group’s videos are professionally and expertly done.
- I loved the use of light, motion, space, and distance to make the video more engaging.
- Drone shots and close-ups show off all the features of the properties.
- The visuals do most of the talking — there isn’t a voiceover.
- What I was fascinated with was the smoothness of the video as it panned in and out of the properties.
How to Make a Similar Real Estate Video
I believe Lifestyle Production Group’s videos work so well because they use top-of-the-line gear and expert cinematographers. You can make a similar video with following tips:
- Use close-up shots and distant shots to create a sense of dynamism within your video.
- Hire a drone videographer if possible. Set aside a budget of $500 to $1,500 for one to three hours of shooting.
- Be sure to use the light to create contrast or highlight the home’s top features.
Luxury Real Estate Videos
2. Bespoke Real Estate
Bespoke Real Estate is a high-end, real estate brokerage firm, and its team creates excellent listing videos. They feature sweeping drone shots and crisp clips of the interior, and a detailed overview of the property is included in the video description.
The listing videos are posted on YouTube, the second most popular search engine behind Google. Optimizing your videos for keywords your prospects search for will help your videos rank in search engine results. Check out this ultimate guide to SEO to learn more.
What I Love
- The sweeping drone shots of the property show off the desirable location.
- The video’s smooth transitions show off each room in natural light.
- The video shows shots of people enjoying the property and its views.
- The video ends with a sunset, which provides excellent lighting.
- I find that the videos sell a lifestyle well. The branding is also on-point, so you already have some expectations that the property will be good.
How to Make a Similar Real Estate Video
Bespoke Real Estate’s video has a high production value. You can make a similar video with the following tips:
- I suggest hiring a drone videographer if possible. Set aside a budget of $500 to $1,500 for one to three hours of shooting.
- Save money by taking interior real estate photos on your own using a rented camera.
- Think of the time of day when shooting. Begin the video with bright morning shots, then close with a sunset shot.
3. The Boutique Real Estate Group
The Boutique Real Estate Group’s listing videos feature luxury homes in California. I find that the videos have energizing background music to enhance the stunning visuals of the homes.
The videos include footage of the area surrounding the home. Everything in the home looks like it’s ready for use. As such, it’s easy for viewers to imagine themselves interacting with the home — cooking in the kitchen, watching television in the living room, and spending time in the backyard.
What I Love
- The nearly static opening shot gives a sense of anticipation.
- The camera speeds up at the end of each shot at the beginning, building on the sense of anticipation.
- The slow-motion interior shots ensure viewers linger and don’t speed through the home.
- Home specs appear throughout the video, overlaid and embedded in the background shot.
- I thought that the video also did a great job focusing on the right features of the property so that customers could understand what they should look at.
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How to Make a Similar Real Estate Video
The Boutique Real Estate Group’s video makes use of movement to draw us in and let us linger on the details. You can make a similar video by doing the following:
- Make use of nearly static or slow motion shots to create a feeling of anticipation and to linger on the best details.
- Overlay the specs of the home — like the square footage and number of rooms — throughout the video. The Boutique Real Estate Group did it so that the specs correspond to the background.
- Don’t be afraid to linger on the best parts of the home. This video focuses on the pool, one of the best features of the property.
4. Doksimon Homes
Doksimon Homes is a Ghanaian real estate company that specializes in luxury real estate in Accra. Each listing video provides a cinematic overview of the home, and the owner of the company, Michael Doksimon, invites viewers to subscribe, right away including an unmissable call-to-action.
In the video above, I like how the realtor introduces the property by talking straight to the camera. He uses a variety of camera angles to keep the video exciting and engaging.
What I Love
- As Doksimon speaks in the beginning, the camera angle changes, keeping the scene dynamic.
- The video shows not only the home but the community around it.
- The realtor shows off all sides of the home from the outside so that you can see the backyard, windows, and outer walls.
- Doksimon shows off the highlights of each room as he walks us through.
- I was intrigued by Doksimon’s commentary on the property. It felt well explained, so I wouldn’t have any further questions.
How to Make a Similar Real Estate Video
Doksimon’s video is excellent because he walks you through the entire home and lingers on every highlight. You can make a similar video by doing the following:
- Make use of camera angles to make speaking shots more dynamic. Doksimon makes his video more engaging by keeping the camera moving.
- Show off the rest of the gated community or neighborhood.
- Don’t be afraid to talk as you show off the home, and be sure to ask viewers to subscribe.
Drone Real Estate Videos
5. Emily Kellenberger
Emily Kellenberger is a top-ranked real estate agent based in California. Her listing videos display cinematic shots of the interior and exterior of the homes, and they feature aerial drone footage.
The videos also include Emily‘s contact information so potential clients can reach out if they’re interested. I appreciate that the footage is crisp and smooth, and it emphasizes the importance of stabilizing video clips so the footage isn't shaky. Almost all of the footage is captured on a drone camera.
What I Love
- What I would highlight are the slow-motion outdoor drone shots showing off the land around the property. I felt the video panning from the surrounding area into the nitty-gritty covered all you need to know.
- The wide-lens interior shots show off each room’s architectural details.
- The motion of the camera gives a sense of discovery or of walking through the home.
- The video ends with another outdoor drone shot zooming away from the home, as if the viewer is leaving.
How to Make a Similar Real Estate Video
What stood out to me was that Emily Kellenberger’s real estate video makes excellent use of movement to give viewers a sense of discovery. You can make a similar video by doing the following:
- Open with a shot of the land outside the property. If you can’t hire a drone videographer, try hiring a drone photographer to take overhead shots of the land.
- A real estate video is a virtual “walking tour” of a home. When filming shots, pan in slowly to give a feeling of a real tour.
- Close with a shot of the outdoors again to bring us full circle.
Creative Real Estate Videos
6. Amy Youngren
Amy Youngren excels in real estate marketing through her videos. Indeed, she was previously named one of Inman's 100 most influential real estate leaders. In each video, she describes the main selling points of the home and the neighborhood.
This particular example, titled “We’ve got all the starry eyes for 89 McGill Street,” is one of her most creative videos. She walks us straight to the front door of the property while she describes what makes the apartment so desirable. The video demonstrates her personality, knowledge, upbeat attitude, and professionalism.
What I Love
- Youngren opens up the video as she walks to the property, showing viewers a path they might walk on the way to their new home.
- She verbally communicates all of the key features and benefits of the home to complement the video imagery.
- Her attitude is upbeat and persuasive; she makes it sound like she’d live there. I enjoyed her tone throughout the video, and she captured my attention with her presence and words.
- Closed-captioning is included within the video to make it accessible to everyone.
How to Make a Similar Real Estate Video
Amy Youngren’s real estate video is an excellent example of a creative way you can present a home while still communicating its key highlights. If you’re comfortable standing in front of a camera, you can make a similar video by doing the following:
- Walk to the front door of the home while talking straight at the camera — you’re essentially talking to the viewer, your prospective buyer.
- Don’t be afraid to show off your personality and give a fun name to your video.
- I also suggest including closed-captioning to ensure all of your prospective buyers know what you’re saying, especially since 92% of videos are watched without sound.
7. Sonya Lopez
Sonya Lopez is a realtor who specializes in Florida homes. In her videos, she takes a similar approach to Youngren’s, though the footage is a lot more relaxed. In one of the shots, you can see she’s using her phone to film the video.
I love this video because Lopez walks you through the home as if you were right there with her. In contrast with Amy Youngren, who speaks directly to you in the video, I noticed that Sonya’s pattern is that she acts as if she’s beside you. The camera is your eyes.
What I Love
- Lopez opens the video by first speaking directly to the viewer.
- She verbally communicates all of the key features and benefits of the home.
- She stays off camera as she shows off the home, almost as if she’s walking beside you.
- Her contact information is at the bottom of the video in every shot.
- What I found Lopez did well was add that human feeling or touch to the video as she walked around and explained each section of the property — both inside and outside.
How to Make a Similar Real Estate Video
Lopez’s example is stellar because it shows that you don’t need expensive gear to create a persuasive and effective real estate video. You can make a similar video by doing the following:
- Take a moment to speak straight to the camera — you’re essentially talking to the viewer, your prospective buyer.
- Purchase a handheld phone stabilizer like this one to ensure your phone footage looks professional.
- Walk through the home just as you would in a real tour with an actual client.
Real Estate Client Testimonial Videos
8. League Real Estate, LLC
Based in Fort Worth, Texas, League Real Estate specializes in selling properties around the state. In their videos, you’ll see a rundown of the property with one of their agents going through the property’s features in a voiceover.
This video caught my attention because it focuses on who’s buying these properties and how they feel about the whole process. This kind of content is great for promotion, as it builds trust with existing and new customers. Plus, you can get more exposure from prospective buyers.
What I Love
- The video opens with a fun interaction (almost like a blooper) between the two guests about Whataburger.
- It focuses on their journey to getting a property through League Real Estate from start to finish.
- The video also pans out to show the area around the property and clips of the city.
- What sold me on this video was how they spoke about Brian (their real estate agent), which made him feel like a real person.
How to Make a Similar Real Estate Video
This video serves as a great reminder to film clients praising you and appreciating your efforts. You can recreate this video by:
- Start by putting your clients in front of the camera and making them feel comfortable.
- Let them tell their side of the story from the beginning through the end of the process.
- Add in some view shots in the background and end with your branding or contact details.
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Neighbourhood Real Estate Videos
9. Hour Media
Although Hour Media focuses on other topics such as health, events, travel, and more, it also highlights the real estate scene in Detroit, Michigan. You’ll see that the videos mainly feature what it would be like to move there, which is useful for future residents or property owners.
The video titled “Neighborhood Spotlight: Bloomfield Township” is hosted by Kathy Broock from Max Broock Realtors. In fact, for each of these videos, there’s a different realtor host who shows you around a specific city near Detroit through their eyes.
What I Love
- I’m getting to learn from the best because Kathy Broock has been voted the #1 realtor in Michigan for 13 years in a row.
- As soon as she mentions a specific part of town, the video pans to her visiting the site, from lakes to bars. For me, this meant she’s not only naming places, she’s actually been there.
- The video showcases several property options for those with luxurious tastes and others who prefer simpler homes.
How to Make a Similar Real Estate Video
This “Neighborhood Spotlight” video provides a glimpse into the possible lifestyle of potential residents. By learning about the area, homeowners can scope the surroundings without even having to go there themselves. Here’s how you can recreate this video:
- Start by bringing in your real estate agent (be it you or another employee) who knows the area to play guide.
- Don’t just show properties. Highlight what else is around, be it restaurants, scenic parks, a river, or other local gems.
- Maintain an enthusiastic tone and try to keep the audience engaged with hand gestures, movements, and activities in scenes.
Real Estate Advice Videos
10. Ryan Schramm
As a real estate agent in southern California, Ryan Schramm uses his knowledge of real estate to help his clients and watch out for their financial security. In his videos, he covers what customers should do when navigating how to buy properties.
Most first-time customers spend a lot of time researching properties and learning about the purchasing process. However, many people still have concerns, so Ryan’s educational video breaks down the dos and don'ts of home warranties.
What I Love
- It amazes me that Ryan starts with a clear, concise message regarding home warranties — diving right into what customers want to know.
- The video highlights his experience, and the lighting makes it easy to concentrate on him speaking.
- There’s only Ryan in front of the camera to grab the customers' attention, so the audience isn’t overwhelmed by unnecessary information.
How to Make a Similar Real Estate Video
Ryan’s video highlights how you can help your customers understand the basic process of owning a property. Here’s how you can recreate it on your own:
- Do your research and choose an idea that might satisfy your customers’ pain points.
- Keep it simple and just shoot yourself discussing the topic.
- Keep it as detailed as possible to instill customers’ trust in you.
Now that you’ve looked at real estate video examples, you should know the do’s and don’ts. But it’s just as important to understand how the video-making process should occur.
Real Estate Video Best Practices
Thanks to the growth of social media apps, anyone can make and watch video content with a few clicks. In fact, Wyzowl reported that 89% of consumers want to watch more videos from brands.
In this digital era, real estate videography has become a crucial marketing tool that gives companies a competitive edge. You can create more interaction and speed up the selling process, with the added benefit of providing prospective buyers with a more dynamic perspective of a property.
Below, I share a few ways you can make sure that your video content works well, especially for real estate.
Plan your shots.
Plan your storyboard, including everything you need to produce an engaging video, to ensure you are ready for the shoot. I find that listing down what you want to shoot goes a long way, such as filming the walk-in closet, the high ceilings, or exterior views from the balcony.
If you’re planning to speak over your video, remember that writing the voiceover script will save you a ton of time and guarantee that the video is in sync.
Want to film the neighborhood, too? Consider scouting the area ahead of time to spot the ideal locations and shots. Once you’ve decided, go back to the storyboard and consider if you want to film a one-take video or do it in several shots. Even the sequence matters!
Invest in quality equipment.
If you want high-quality, pixel-free videos, you need a camera capable of recording in 4K or Full HD.
These days, most high-quality smartphones come with one of these cameras. But for a professional camera, pick one that can take photos and videos. You’ll also have to consider which lenses work best for the footage you want.
With so many possibilities available, the type of video you want to capture will determine what gear you need. If you're thinking about moving and giving a tour, consider getting a gimbal and camera to fit the area. But if you want to go traditional, a tripod and a few panning shots might work just fine.
For a 360-degree aerial view, I suggest purchasing a drone or hiring a drone cinematographer. Before considering this, make sure to check if your city has any drone restrictions. Otherwise you'll probably need a special permit from the city for this.
Focus on lighting.
Lighting plays a big role in improving video quality. When exhibiting a house, make sure every staged room is well-lit to draw attention to its qualities and to create a welcoming atmosphere. Excellent lighting brings out the best in a home and enhances viewer engagement.
It‘s also important to respect the property’s mood when filming real estate. What does that mean? You’ll have to work with natural light, although some expensive properties might need you to bring in artificial lighting. In most cases, I find natural staging light helps bring out the best features in any place.
Ultimately, your job is to highlight the positive aspects of the home and lessen the contrast instead of trying to change it.
Highlight stand-out features.
No two properties are the same; there’s always some feature that makes each one special. So, your video should represent what makes that property unique and why your customer should think about buying it.
Maybe the building has an intriguing history, or it has a spacious top-of-the-line kitchen. You could think about how those points should serve as the focal point of your video. Even the neighborhood can be a great selling point, so go ahead and interview local neighbors.
You should also ask the seller about any modifications they have made since purchasing the home to find any highlight-worthy features. The main goal is to pick what sets your listing apart from other similar ones.
Show-and-Tell
When guiding viewers through the property, think about including a voiceover or on-camera narrative. In addition to highlighting elements that the video might miss, you can offer essential background on certain aspects. At times, a compelling story can make the property come to life for prospective buyers, providing them with a better understanding.
In this case, the audio quality is the most important thing to consider. So, even if you only use your phone to record videos, you must get a decent microphone.
Moreover, you need to grab attention so a potential consumer watches the entire video. Show some enthusiasm and encourage prospective buyers to picture themselves living there. Explain why this home might be unique for the right buyer.
As priorities change and needs evolve, it’s up to you to demonstrate how the property could adjust to meet those needs.
The National Association for Realtors has reported that 73% of homeowners prefer videos with real estate listings. So, it’s clear that as an agent, it’s time to invest in making videos so that you can give your customers what they want while managing their sales.
Real Estate Agent Videos
Videos have become key tools for realtors to share their listings and introduce themselves to prospective clients.
Creating an agent profile video allows you to introduce yourself to prospects. You can show your personality and let people know why they should choose you to be their real estate agent.
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1. David and Anna Solomon
David and Anna Solomon are a mother and son team who run the Solomon Property Group. They lean into their years of experience in the real estate industry and that the agency is a family business.
They mention the driving principles behind their agency, and the upbeat music keeps the video exciting.
2. Stephanie McCarthy
Stephanie’s video includes clips of her going about her day-to-day life, as well as clips of her interacting with clients. I like how you discover that her focus is on educating clients and helping them through each step of the home buying process.
She describes what sets her apart from the competition. In this video, Stephanie effectively displays that she wants to build your trust, earn your business, and become your lifetime realtor.
3. Chauncey Pham
In this real estate agent video, Chauncey Pham talks about how she likes to take the beaten path. She also shares how she uplifts her values — authenticity, caring, and innovation — in each of her deals.
She also speaks about her vision about changing the way realtors are regarded by the public. The video clearly shows Chauncey’s approach to real estate and her core values.
4. Laura Riascos
Laura Riasco introduces herself in this video by speaking about her background and what attracted her to the real estate industry.
She also talks about how she likes helping people and includes videos of homes and architecture interspersed throughout her chat. She makes her priorities clear: building a high level of trust with clients and diminishing stress. The video portrays her as a personable and well-respected agent.
5. Veronica Campos
Veronica describes her background in real estate in this effective agent profile video. It includes shots of her working with customers. She also talks about how she maintains her relationships with her clients. I can tell her clients feel comfortable working with her.
She reflects on how she enjoys helping people through the sales process, ultimately changing their lives for the better.
6. Danny Baron
Real estate agent Danny Baron highlights the key traits that help him in his role: integrity and character, consistent communication, positive attitude, and negotiation skills.
He also touches on what sets him apart from the competition. I like how he goes into detail about his past experiences that have led to his real estate success.
7. Andrew Leung
This video shows a different angle you can take with your video. Not only does it introduce the agent, it includes details about the agency.
Andrew Leung works for an online real estate agency called Purplebricks. In this video, he introduces himself and talks in depth about what sets Purplebricks apart from other agencies.
Real Estate Videos Will Help You Sell More Homes
A study showed that real estate agents are now making 90% more videos for listings. Even Real Estate Online Marketing Consultant Robert Newman highlights that real estate agents shouldn’t undermine the power of videos. That’s because creating real estate videos will help you reach more people, generate more leads, and grow your real estate business.
I mainly picked up that your videos don’t just have to be about the house itself; you can also share lifestyle content, interesting stories/facts, and even highlight local events/activities. There are options to do tours of the surrounding area, provide real estate advice, and add your personal creativity to your videos. It’s almost endless!
I think one of the best parts is that you don’t need to request the key from a seller’s agent every time you want to show it to a prospective buyer. Simply use the video tour to show off the home, and your leads will grow exponentially.
Editor's note: This post was originally published in November 2018 and has been updated for comprehensiveness.
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