As technology advances, so has the real estate industry. And videos have become key tools for realtors to share their listings and introduce themselves to prospective clients.
Real estate mogul, Barbara Corcoran, began by recording videotapes of her listings. They were initially recorded on VHS tapes, but she found the greatest success when she uploaded the videos to her website. Potential clients could search for the videos online, individuals who were interested in a property reached out to Corcoran's team, and the business grew.
The 2017 Profile of Home Buyers and Sellers reported 51% of buyers found the home they purchased on the internet. Videos are a powerful way to draw attention to your listings and your realtor profile and generate leads.
I've compiled the best real estate listing and agent videos to inspire you to create your own. Let's dive in and see what makes them so excellent.
Real Estate Listing Videos
Listing videos provide an overview of the homes and properties you're selling. An exciting and engaging video will pique buyers' interest and make them more likely to reach out to you or your real estate agency.
Bespoke Real Estate is a high-end, real estate brokerage firm, and its team creates excellent listing videos. They feature sweeping drone shots and crisp clips of the interior, and a detailed overview of the property is included in the video description.
Emily Kellenberger is a top-ranked real estate agent based in California. Her listing videos display cinematic shots of the interior and exterior of the homes, and they feature aerial drone footage.
The videos also include Emily's contact information so potential clients can reach out if they're interested. The footage is crisp and smooth, and it emphasizes the importance of stabilizing video clips so the footage isn't shaky.
These listing videos feature luxury homes in California. The Boutique Real Estate Group videos have energizing background music to enhance the stunning visuals of the homes.
The videos include footage of the area surrounding the home. Plus, it shows families interacting with the home -- cooking in the kitchen, watching television in the living room, and spending time in the backyard.
Lifestyle Production Group is a video production company, and it creates videos for realtors and real estate agencies. The group focuses on the home's architecture and the area surrounding the property.
The videos show how rooms flow together and they zoom in on the details that might not be captured with real estate photography.
Jennifer's video includes clips of her speaking directly to the camera, as well as her interacting with clients. Her focus is on educating clients and helping them through each step of the home buying process
She describes what sets herself apart from the competition. And Jennifer displays that she wants to build your trust, earn your business, and become your lifetime realtor.
In this real estate agent video, Chip James talks about how his family inspires him to make a positive impact on his clients and community. The video is centered around the central theme of "Real Estate. Real Impact."
Rather than a closing gift for the client, he lets clients choose a non-profit or charity to donate to. The video clearly shows Chip's approach to real estate and his core values.
Rather than the real estate agent speaking for himself, this agent profile features testimonials from clients to describe Blair Haddow and his work. Multiple clients were interviewed which further enhances his credibility.
The video shows clips of the clients, and Blair interacting with them to supplement the testimonials. The video portrays him as a personable and well-respected agent.
Rachel describes her background in real estate and it includes customer testimonials. She talks about how she maintains relationships with her clients, and you can tell her clients feel comfortable working with her.
She reflects on her first sale and how she enjoys helping people through the sales process, ultimately changing their lives for the better.
This video shows a different angle you can take with your video. Not only does it introduce the agent, it includes detail about the agency.
Andrew Leung works for an online real estate agency called Purplebricks. In this video, he introduces himself and talks in depth about what sets the Purplebricks apart from others.
Creating videos will help you reach more people, generate more leads, and grow your real estate business. And if you need more ways to improve your real estate business, check out these real estate marketing ideas next.
Originally published Nov 29, 2018 7:30:00 AM, updated December 16 2019