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The Sales Manager Job Description Template That Will Help You Find the Perfect Candidate

Great news: It’s time to hire a sales manager for your team. But before you can start interviewing candidates, you need to draw them in with a well-written, accurate, compelling job description that describes the role, the necessary qualifications and experience, and your culture.

Better news: Here's a guide to doing just that, section by section. (Or, click here to jump straight to the template.)

In this section, describe the objectives and tasks you expect the sales manager to successfully complete on a weekly or monthly basis.

A more interesting -- and often more comprehensive -- way to do this beyond the typical bulleted list? Describe a “week in the life of” your sales manager.

Here’s an example.

In a typical week at [company], here are some of the things you’ll do:

  • Get coffee with a new salesperson to talk about how they’re doing
  • Have a meeting with Product to share customer feedback and discuss the product roadmap
  • Present quarterly sales performance to the executives
  • Have a team huddle to announce new contest

And so on.

Qualifications:

Separate qualifications into “required” and “desired.” Companies tend to view job descriptions as wishlists, while candidates see them as “must haves.” Noting which credentials aren’t mandatory increases the odds someone who’s 90% perfect will apply.

Try to steer clear of bland, generic phrases in this section. Who doesn’t describe themselves as a hard worker or goal-oriented? Being more specific makes your job description stand out; plus, the right personalities will find you more easily. For instance, you might write, “We’re looking for someone who’s comfortable joking around with their team while maintaining professional boundaries.”

Other details to include in the job description:

  • Type of sales: Inside versus field
  • Market: SMB, mid-market, enterprise, Fortune 1000, Fortune 500
  • Industry: Healthcare, tech, hospitality, education, etc.
  • Region: West coast, Latin America, Midwest, etc.

Company mission, culture, and perks

The traditional job description opens with a one- or two-paragraph description of the company: Its purpose, values, accolades, and/or the career advantages of working there.

Job descriptions usually end with a short summary of perks and benefits, such as:

  • Cold brew on tap
  • Fresh fruit delivered every morning
  • Unlimited vacation
  • Monthly company happy hours
  • Lots of wearable swag
  • Cold brew on tap
  • Fresh fruit delivered every morning
  • Unlimited vacation
  • Monthly company happy hours
  • Lots of wearable swag

(Can you tell this fictional company is a startup?)

Following the standard format is fine, but I recommend combining the “key facts about our company” with the perks and benefits section into one. This should appear last in the job description.

Here’s an example:

Rainy Day is on a mission to make personal finance fun and easy for students and new grads. We believe in working hard, prioritizing the customer, getting profitable without VC funding, and giving back to our local community.

Working at Rainy Day comes with lots of perks. In addition to full medical and dental, we also provide:

  • Cold brew on tap
  • Fresh fruit delivered every morning
  • Unlimited vacation
  • Monthly company happy hours
  • Lots of wearable swag

Sales Manager Job Description Template

[Company] is looking for an experienced sales manager with experience in [X industry].

As our sales manager, you will:

  • Set a vision for the team
  • Provide a process
  • Coach your salespeople to use the process and achieve the vision

On a weekly basis, you will:

  • Meet with reps to provide feedback, support, and training
  • Accurately forecast on a weekly and monthly cadence to meet and exceed quotas
  • Track sales team metrics and report data to leadership on regular basis
    Lead weekly and/or monthly meetings with sales team and leadership
  • Implement performance plans
  • Develop sales contests and incentives to drive performance
  • Manage day-to-day performance of sales reps and deliver reviews

Required qualifications:

  • X+ years of management experience
  • X+ years of direct sales experience
  • Familiarity with [X type of sales process]
  • Excellent coaching skills; ability to observe, evaluate, and give meaningful feedback
  • Strong analytical skills

Desired qualifications:

  • Familiarity with [X CRM]
  • Understanding of [industry/vertical]
  • [Existing relationships/strong network] in [industry/vertical]

The Essential Traits Every Sales Manager Needs

Great sales managers check the majority -- if not all -- of these boxes.

  • Analytical: Sales managers need to review data, see what's relevant, draw meaningful conclusions, and find actionable takeaways.
  • Thoughtful and strategic: Once they've gathered the evidence, they need to identify next steps. Most decisions involve making tradeoffs.
  • Communication: Sales managers must deliver information efficiently and accurately to the right people, at the right time, using the right medium.
  • Reliable: They get the job done on time, most (or every) time. Upper management has total trust in their word.
  • Creative: When sales managers need to find a non-obvious answer, they will.
  • Collaborative: They should be good at working with others -- from their fellow managers to other department leaders.
  • Smart: Rather than trying to do everything themselves, sales managers know when to delegate.
  • Inspired and enthusiastic: To keep their reps on-track and motivated, sales managers demonstrate genuine passion for their team's mission.
  • Calm under pressure: This role is highly challenging and always changing. Sales managers must be able to cope with the daily stresses.

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