How many emails did you get last week?
We all send and receive what seems like hundreds of emails a day. (Which, by the way, is a heck of a lot easier to manage using a tool like Spiro.) So you have to grab your prospects’ attention with a kickass subject line.
You’re here to sell, not waste your time sending boring emails that never get opened. So spice it up a bit and try something new. Then watch your open rates skyrocket and your pipeline grow.
Here are five email subject lines guaranteed to work:
1) Let’s Get Personal: “Drone Flying”
Someone who takes the time to write a personalized subject line scores big points in my book. And I’m not talking about just starting the sentence with my first name or my company’s name, followed by your generic sales text.
One day I got an email from a salesperson I didn’t know. I would have been hesitant to open it if it weren’t for his unique approach. Here’s his message:
You wouldn’t know this unless you know me, but I’m really into drones and mention this interest on my social media profiles. Clearly, Dillon took the 10 extra seconds to research me, find something unique to say, and included that in his email subject line. You should do the same.
2) The Allure of Mystery and Intrigue: “We Love Paychex”
People are curious beings. Write an intriguing subject line that pulls people in and makes them wonder what you’re going to say next. Tease them, intrigue them, make them come to you, give them an offer, or flatter them -- something different.
When I use a charming or flattering subject line, I see impressive open rates. I sent an email to Paychex employees with the subject line “We Love Paychex.” The body of the email went on to explain that many of their coworkers were using our product, hence my love of their company. Check it out:
This email had a very high open rate, and why not? Who wouldn’t want to read an email professing love for your company?
3) Keep It Simple, Stupid: “Email Buried?”
If your prospect hasn’t responded to your initial email, it’s possible it honestly got buried in the vast wasteland known as their email inbox. Don’t resort to desperate language about why they need to get back to you ASAP.
Be authentic and try the simple email subject line “Email Buried?”, with the body of the text referencing your first email and inquiring if it just got lost in the shuffle. This will not only get their attention, but also alleviate any feeling of guilt the recipient may feel in ignoring your previous email.
By the way, Marcelo replied to my email in about two minutes.
An even simpler subject line that has given us great success is just one word -- “Hi.”
This email from our customer service associate Samantha was opened an amazing 81% of the time.
4) Funny, Like I’m a Clown?: “Don’t go breaking my heart”
We’ve said it time and time again, but here’s a reminder: humor works. Being funny and poking fun at yourself makes you appear more relatable to your clients. So try getting a little laugh from your email subject lines as well.
Feeling daring? Use the opener of a joke in your subject line, and the punch line in the body of your email. It’s okay if it’s cheesy, or doesn’t relate at all to your product -- after all, you’re just trying to get your prospect to open your email. All the better if you can make them laugh in the meantime.
Another tactic is to use a creative subject line, such as “don’t go breaking my heart … ” to make them smile, then immediately open the message. Here's one that was sent to me:
5) Cross My Heart and Hope to Die: Be Honest
Whatever you do, DON’T lie. A subject line making false claims or promises may get your prospect to open your email, but it will eventually lead you down a dead end path.
Your sale has to be built on honesty, or you will ruin your reputation and the integrity of your company. You may be tempted to lure in them into your email with gimmicks, but just make sure it’s an offer you can keep. The quickest way to a prospect’s trash bin is through deceit. Well, deceit and emojis.