The internet, social media, and the 24/7 news cycle have made crisis management an exciting field to work in. People are connected now more than ever and news travels quickly once it's captured on a smartphone or uploaded to a social media app.
Crisis management teams now have to work constantly to stay ahead of the game and they must always be prepared to handle any situation that comes across their desks. They're the strategic response that organizes and advises marketing, sales, and customer service operations whenever a crisis affects a brand.
It's a high-risk, high-reward job. If their first response isn't successful, the situation has the potential to go viral. After all, with social media, it's never been easier for people to publish and share content with a public audience.
If you think you're up for the challenge, take our quiz below to see how good of a fit you'd be for crisis management. Once you complete the quiz, scroll down to the final section to see what your results mean.
Please note that some questions have more than one correct answer. While both answers will provide you with points, try to choose the best answer available for the most points.
These results indicate that you still need to practice most of the skills that you'll need to become a successful crisis manager. Fortunately, there's plenty of great documentation available that can help you take this next step in your career. If you stay determined and keep working at it, you'll eventually improve your skills and be ready to step into this role.
If You Scored Between 51% - 75%:
If you're in the 50% - 75% range, then you still have some work to do before you're ready to work in crisis management. While you appear to have a fundamental understanding of customer service, there's still room for improvement when it comes to crisis management skills.
One place you can start is by reading about proactive customer service and why it's beneficial to both customers and your business. You should also brush up on different crisis communication plans that your team can take so you'll know what to do if you join a team mid-crisis. Even though your score indicates that you have a strong foundation to work from, you should continue building these advanced skills if you want to begin a career in this field.
If You Scored Between 76% - 89%:
If you're scoring above 75%, then you're ready to apply for a crisis management position.
However, if you're still falling short of that 90% benchmark, then there may be some high-level skills or strategies that you haven't been introduced to yet. For example, situation crisis communication theory is one management method you'll need to understand when working in this field. This strategy helps you created a personalized and effective response to every situation that your team encounters.
If You Scored Between 90% - 100%:
If you're scoring above 90%, then you're more than capable to work in crisis management. You have all the skills needed to be successful in this field and any company should consider you an asset to its team. Continue to sharpen your skills and you'll have a long, fulfilling career in crisis management.
For more information on crisis management, read how businesses can be threatened by different types of crisis.
Originally published Jul 24, 2020 8:00:00 AM, updated July 24 2020