Not every entrepreneur wants to manufacture, sell, and provide customer service for a single product. The upfront cost of starting an ecommerce business that sells products or services that are developed and sold directly by the owner or company is relatively high compared to those who own a marketplace.

If you’re looking to own a completely digital business, but you aren’t as interested in the operations of selling goods directly to the consumer, an online marketplace is the solution for you.

An online marketplace is a network owned and operated by a person or group that publicizes vendors who have products or services for sale. The person or group that owns the online marketplace may have set criteria for selecting vendors to promote on the website, or they may allow vendors to opt-in and sell on the site without approval.

Online marketplaces like Fiverr and Ali Express are popular because they make it simple for sellers and consumers to connect with one another for the purpose of doing business. Sites like these work well because of three distinct elements:

  • personalized customer accounts
  • robust seller profiles and dashboards
  • powerful front-end search functionality
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With these three elements, you’ll be off to a great start building your online marketplace, and the best part is, you won’t need to create these elements from scratch. If you’ve built your website on WordPress, you’ll have access to hundreds of WordPress themes made specifically for marketplace websites. In this article, we’ve narrowed down that wide range of themes for you so you can spend your time building your new marketplace website.

Best Marketplace WordPress Themes

Each of the themes below offers personalized customer accounts, robust seller profiles and dashboards, and powerful front-end search functionality. They also provide even more amazing features that will help you provide a frictionless shopping experience for your visitors and a seamless selling experience for your vendors.

1. Social MarketPlace

Social MarketPlace is a beautiful and very powerful marketplace theme. The team behind this theme chose to integrate with the most popular plugins, rather than recreating the wheel. It integrates primarily with WooCommerce, WC Vendors (a very popular multi-vendor plugin for WordPress) as well as BuddyPress, to add social into the mix.

The theme features beautiful store pages, as well as nicely designed product pages. You can search for stores or sellers via their unique index pages. The main products page allows you to easily find what you’re looking for, thanks to an advanced filter and a live search.

This theme puts power in the hands of your vendors. They can now create their own coupons, manage their products, and even customize the look and feel of their store. The stats dashboard gives your vendors great visibility over their store’s performance.

Buyers will not be disappointed either; they get an area to view their purchase history, they can track their orders, contact a seller about a product, and much more!

The theme doesn’t stop at ecommerce. Thanks to the BuddyPress integration, it adds a community aspect to your site that your users will greatly appreciate.

Key features:

  • WooCommerce Integration
  • Vendor Dashboard
  • Coupon Capability
  • BuddyPress Integration

Social MarketPlace WordPress Marketplace theme homepage featuring the tagline, computer screen, and example of the the theme layout

2. WPFreelance

WPFreelance from BoxThemes is the absolute best theme for turning your WordPress site into a freelance marketplace like Upwork or Guru. It allows you to build a community of freelancers looking for work and clients looking for workers, and you'll even earn a percentage of every payment made on your site.

WPFreelance's escrow system will help you keep both freelancers and clients happy - freelancers will quickly get their money if projects are completed, and clients will quickly get their money back if it isn't. WPFreelance's simple, no-nonsense layout is very conducive to business.

Key features:

  • Earn Commission from Purchases
  • Escrow System

WPFreelance WordPress Marketplace theme homepage featuring the tagline, computer screen, and example of the the theme layout

3. Ekommart

Gig marketplace websites have become million-dollar businesses over the years, and Ekommart will help you to create a similar kind of site within a couple of minutes. The theme looks beautiful and comes with a modern design that's fully responsive.

The number of online businesses is increasing, and similarly, the number of outsourced tasks is also increasing. You create a marketplace where the service providers and the professionals who want to outsource their tasks can meet.

This theme comes with all the important features that are useful in a marketplace site such as discounts, coupons, and stock availability.

Key features:

  • Supports Discount Codes
  • Supports Coupons
  • Capable of Showing Stock Availability

Ekommart WordPress Marketplace theme homepage featuring the tagline, computer screen, and example of the the theme layout

4. Marketica

Marketica is a great-looking design and one of the best marketplace WordPress themes that will help you to create a successful marketplace site within a couple of minutes. Its very professional-looking design will make your site stand out among the best sites in the same niche.

This theme comes with a very easy-to-use vendor management system that will easily allow users to manage their products. Every vendor will have a dedicated vendor page on your site, where they will be able to list all of their products.

This theme works perfectly with the WooCommerce plugin and many other marketplaces and related plugins to make it easy for you to create your site. It offers you some premium plugins such as Visual Composer and Revolution Slider plugins in its bundle.

It includes child themes and offers you extremely easy options to customize your site the way you want it. You'll also have access to a variety of post formats to help you publish some different types of content.

Key features:

  • Vendor Management System
  • WooCommerce Integration
  • Visual Composer & Revolution Slider Included
  • Variety of Post Formats

Marketica WordPress Marketplace theme homepage featuring the tagline, computer screen, and example of the the theme layout

5. Ambesten

Ambesten makes it easy to turn your WordPress site into a marketplace of your own. It gives you all the features you need, including a shop-style grid & list, drag-and-drop builder, and even custom breadcrumbs to help users navigate the marketplace easily.

Your customers will love the wishlist feature that sends notifications when any activity has been made on the wishlist. Vendors will appreciate the trending products feature that showcases the hottest selling items on your marketplace site.

Key features:

  • WooCommerce Integration
  • Vendor Dashboard
  • Coupon Capability
  • BuddyPress Integration

Ambesten WordPress Marketplace theme homepage featuring the tagline, computer screen, and example of the the theme layout

6. Mayosis

Mayosis is a beautiful digital marketplace WordPress theme loaded with great features to offer the best user experience. You can use this theme to design a stunning website to sell your digital goods. The theme is compatible with the WPBakery and Elementor page builder, which gives amazing flexibility in designing your website.

You get more than 20-page building elements for both builders and can even let your visitors play an audio or video without even entering the product page. It lets you offer a front-end submission option for your visitors, which is a great way of encouraging user engagement on your website.

It has amazing customization options, sticky header functionality, neat code structure, and more.

Key features:

  • WPBakery Compatible
  • Elementor Compatible
  • Front-end Submission for Visitors
  • Sticky Header Functionality

Mayosis WordPress Marketplace theme homepage featuring the tagline, computer screen, and example of the the theme layout

7. Creo

Creo is a modern WordPress theme that can be used to create a digital marketplace. This theme offers all the options and features that are required to create a successful marketplace, like a vendor dashboard and front-end submission option to make the process easier.

You can create a classic marketplace to sell physical products. You can have group buying options and use affiliate links to sell third-party products. If you are looking forward to creating a daily deal website, you can do that with this theme.

Key features:

  • Front-end Submission for Visitors
  • Vendor Dashboard
  • Coupon Capability
  • Affiliate Link Capability

Creo WordPress Marketplace theme homepage featuring the tagline, computer screen, and example of the the theme layout

8. Pricerr Theme

Pricerr Theme is a beautiful, modern marketplace theme from the SiteMile store. This theme comes with an engaging design that you can use to create a micro job site. It offers you all the important features that are required in a marketplace site such as multi-currency support, PayPal Integration, email notifications, private messaging, and more.

What’s unique about Pricerr is the option to add a mobile app that integrates with your site. This add-on feature can give you a whole new channel to acquire new customers and vendors through including The Apple App Store and Google Play Store.

Key Features:

  • Supports Micro Job Site
  • Multi-Currency Support
  • PayPal Integration
  • Private Messaging
  • Mobile App Option

Pricerr WordPress Marketplace theme homepage featuring the tagline, computer screen, and example of the the theme layout

9. Makery

Makery is a feature-packed WordPress marketplace theme that offers you all the important options to help you create a successful marketplace. The fully responsive design is highly customizable so you can create a truly unique online marketplace.

Create unlimited shops, generate commission, offer customers unlimited carts, and more using this theme. Users will have the option to create their profile page and update all their details without you having to give access or grant special permissions.

The powerful theme options panel will help you customize all the necessary details of your site easily and change them whenever you want to. The beautiful homepage slider and shortcode creator will make sure that your site looks great.

Key Features:

  • Unlimited Shops
  • Vendor Profile Page
  • Homepage Slider Included

Makery WordPress Marketplace theme homepage featuring the tagline, computer screen, and example of the the theme layout

10. ShipMe

ShipMe is a marketplace theme for the niche market of shipping carriers. This theme comes with a great-looking modern design that will help you to create your market within a couple of minutes. The homepage design of the theme looks beautiful with a clean, wide layout.

You’ll have access to advanced features like a private messaging option, email notifications, a feedback and rating system, PayPal integration, and much more.

Key Features:

  • Wide Layout
  • Feedback and Rating System
  • PayPal Integration
  • Private Messaging

Shipme WordPress Marketplace theme homepage featuring the tagline, computer screen, and example of the the theme layout

11. Handy

Handy is a great-looking, fully responsive WordPress theme which is created for an online shop. This theme is perfectly compatible with the WooCommerce plugin so you can create a digital store within a couple of minutes.

It's clean and minimal to make your site look extremely professional. It has a beautifully designed, customizable theme that you can twist as per your requirement, you can play around with the layout of each static page as well as the blog section of your site.

It comes with powerful theme options panel where you can update all the details related to your site to make sure everything is at your fingertips. It offers you some useful shortcodes that will help you to insert amazing functionalities into your pages with just one click.

You also get a Slider Revolution plugin in the bundle for free that you can use to create great-looking slides for your site and make sure that your premium content gets maximum traffic.

Key Features:

  • WooCommerce Integration
  • Slider Revolution Included

Handy WordPress Marketplace theme homepage featuring the tagline, computer screen, and example of the the theme layout

12. FreelanceEngine

FreelanceEngine theme is one of the best freelance marketplace themes available for WordPress. It offers a great design with tons of features that will help you create a top-quality freelancer site.

This theme is great for freelancers to find work and for the general users to find freelancers to hire. The homepage of the theme is divided into two sections, which makes it easy for both freelancers and general users to find exactly what they’re looking for.

It offers you a comprehensive theme options panel which will help you set up all the details of your site easily and change it according to your needs. It also offers you an option to create packages for your users; you can create a free package or make paid packages and charge your users to list their projects.

Key Features:

  • Separate Sections for Freelancers and Customers
  • Comprehensive Theme Options Panel
  • Supports Free or Paid Packages
  • Charge Users to List Projects

Freelance Engine WordPress Marketplace theme homepage featuring the tagline, computer screen, and example of the the theme layout

13. HireBee

HireBee is a marketplace theme for freelancers that comes with a quick, SEO-friendly design that is good enough to take your marketplace to the next level.

This theme offers users the option to log in and register on the site to post their content on the front-end of the theme. Each user of the site will have their dashboard where they can manage all details of their profile and manage their listings.

It offers you the option to create a package for the users and monetize your site by charging users for their listing. Users of the site will keep it active with their content, all you need to do is to promote it and earn great revenue.

Key Features:

  • Customer Login
  • Vendor Dashboard
  • Ability to Charge Vendors to List Porducts or Services

Hirebee WordPress Marketplace theme homepage featuring the tagline, computer screen, and example of the the theme layout

14. Dealsdot

The Dealsdot WordPress theme combines the functionality of an online marketplace with the benefits of a coupon site. This marketplace theme includes product category filters to allow your visitors to search for the vendors, products, and services that interest them.

What makes Dealsdot unique is its affiliate marketing capability. Not only does this theme support coupon and promotion codes, but it also supports internal and external links so you can make money by promoting products from different vendors who sell on your marketplace.

If your business focuses on saving consumers money, the Dealsdot Marketplace WordPress theme will make it simple to set up.

Key Features:

  • Supports Coupons
  • Product Category Filters
  • Affiliate Marketing Capability

Dealsdot WordPress Marketplace theme homepage featuring the tagline, computer screen, and example of the the theme layout

15. Rigid

If you’re interested in a WordPress marketplace theme that also works with WooCommerce, consider Rigid. Not only does this theme provide robust seller profiles and dashboards, but it also supports individual stores for each seller. These individual stores help your vendors manage their orders, inventory, and shipping logistics all from your platform. As a result, you’ll earn a commission on their sales — a win-win for both of you.

Rigid’s customization options give you the creative freedom to design your marketplace in a way that attracts vendors and consumers alike. You can adjust the menu on each page if you need to provide a different navigation experience for your customers, and a child theme comes ready to use the moment you install the Rigid theme.

For marketplace owners who plan to host a wide variety of vendors selling a multitude of products, the Rigid marketplace WordPress theme should help you attract customers and vendors.

Key Features:

  • WooCommerce Integration
  • Earn a Commission on Products or Services Sold by Vendors
  • Ready-to-use Child Theme

Rigid WordPress Marketplace theme homepage featuring the tagline, computer screen, and example of the the theme layout

16. eMarket

Are you looking for a simple marketplace theme for WordPress that can support an unlimited number of products to display? Look no further than eMarket. eMarket is compatible with several multi-vendor WordPress plugins so that your sellers can easily publish products or services to your site for visitors to purchase.

This theme won’t give you all the bells and whistles that some others might, but it is simple and straightforward which makes it perfect for the hands-off developer.

Key Features:

  • Unlimited Products
  • Vendor Dashboard

eMarket WordPress Marketplace theme homepage featuring the tagline, computer screen, and example of the the theme layout

17. Meup

Meup is a WordPress theme that brings event registrations to your marketplace website. Event planners and hosts can market their events and you’ll earn a profit on registrations booked from your site.

Ticket purchases, venue mockups, and event dates and times can all be managed by the event coordinator within their account on your website. Event registrants will benefit from a site built with the Meup theme because it supports QR codes that make signing up and attending each event a breeze.

The advanced search feature available in Meup is one of the best in this theme category. Event participants can search for events that interest them by category, location, and price which can be seen in a list view or a map view.

With virtual events becoming more popular in recent years, Meup does the hard work for you by making a unique event registration platform easy to customize for event planners and attendees alike.

Key Features:

  • Supports Events and Registrations
  • Filter by Event Category, Location, or Price
  • Find Events in Map View

Meup WordPress Marketplace theme homepage featuring the tagline, computer screen, and example of the the theme layout

18. ThemePlace

ThemePlace brings a simple marketplace WordPress theme to the masses without requiring coding experience.

The vendors you choose to promote on your website will appreciate the ease of editing their product and service pages within the vendor dashboard. In the event that you or your sellers have difficulties with it, you’ll get a highly responsive team of experts to help you find a solution.

This theme works well for developers who sell plugins, custom themes, or graphic design templates through affiliate links.

Key Features:

  • No Coding Required
  • Vendor Dashboard
  • Affiliate Link Capability

ThemePlace WordPress Marketplace theme homepage featuring the tagline

19. Aora

Perfect for bringing home and lifestyle brands under one domain, Aora is a WordPress and WooCommerce compatible theme that supports an online multi-vendor marketplace. Search capability, vendor dashboards, and personalized customer accounts are all included in this theme to make for a smooth shopping experience for the end user.

The live search functionality really takes this theme over the top. Shoppers can find exactly what they’re looking for faster because the results appear as the user makes the search.

Key Features:

  • WooCommerce Integration
  • Advanced Search Capability
  • Vendor Dashboard
  • Personalized Customer Accounts

Aora WordPress Marketplace theme homepage featuring the tagline

20. Martfury

Martfury is a multi-vendor marketplace that’s built for the modern ecommerce shopping experience. As the owner of the marketplace, you can recruit vendors to sell simple or variable products on your website in exchange for a commission on each sale. The trade-off is worth it because the vendors will receive a powerful store management system where they can track orders, calculate shipping, and offer product deals to sell inventory quickly.

Customers will love Martfury, too, because they can rate and review the products they buy right on your marketplace website.

Key Features:

  • Earn Commission on Products and Services Sold
  • Vendor and Store Dashboard
  • Product or Service Ratings and Review Capability

Martfury WordPress Marketplace theme homepage featuring the tagline, computer screen, and example of the the theme layout

21. XStore

XStore is a WooCommerce theme that comes with several pre-built designs for marketplaces. The theme comes bundled with hundreds of pre-built themes for a variety of industries and over 350 pre-designed blocks that can be used to make website creation even easier. 

Other notable features of XStore include a built-in header builder and single product page builder. If you’re looking to build a multi-vendor marketplace, XStore comes bundled with the plugins you need to do so.

Key Features:

  • 100+ pre-built themes that can be easily imported
  • Compatible with Elementor and WP Bakery
  • Reduced file size for fast loading

demo page for the marketplace wordpress theme xstore

Starting Your Marketplace on WordPress

The right theme can provide the design and features you, your vendors, and your customers need and expect on an online marketplace. By selecting one of the themes above, you’ll be able to quickly set up and launch your own online marketplace on WordPress.

Once you have your site ready to go, you’ll want to keep tabs on all the great progress you’ll be making. Download HubSpot’s all-in-one WordPress plugin for free to capture, organize and engage web visitors with free forms, live chat, CRM (contact management), email marketing, and analytics.

Editor's note: This post was originally published in January 2020 and has been updated for comprehensiveness.

Use HubSpot tools on your WordPress website and connect the two platforms  without dealing with code. Click here to learn more.

 Use HubSpot tools on your WordPress website and connect the two platforms  without dealing with code. Click here to learn more.

Originally published May 13, 2021 7:00:00 AM, updated June 04 2021

Topics:

WordPress Themes