Of all the design choices a WordPress user needs to make, choosing a WordPress theme is perhaps the single most important.
There are a few ways to go about finding the right theme for your site: One option is to choose a theme based on your specific niche — for example, a blogging theme or an ecommerce theme. These themes will offer features tailored to your needs.
However, not everyone has time to comb through hundreds of themes for the perfect fit. Instead, you might opt for a multipurpose WordPress theme. A multipurpose theme is one that works for any website niche and offers everything an admin might need.
Common staples of multipurpose themes include a page builder (via either a native builder or an integrated page builder plugin), pre-built page and website templates for speedy deployment, mobile-friendly responsive designs, and extensive customization capabilities.
This sounds like a tall order, but WordPress theme developers are up to the task. In this guide, we’ve highlighted 31 incredible multipurpose themes to complete whatever website you strive to make, whether it be an online store, a digital marketing agency, a nonprofit, or a cooking blog — these themes have your needs covered.
Best Multipurpose WordPress Themes
- Massive Dynamic
If you’ve ever thought that building your own website from scratch would be too advanced, Divi might change your mind. Divi is one of the most popular and acclaimed multipurpose themes in the WordPress community. It can elevate your pages beyond what your users and even you might expect from a typical WordPress website.
In addition to its immense list of features, Divi is known for Divi Builder, its built-in drag-and-drop page builder. The entire building process is visual, with no shortcodes of programming necessary to create stunning pages. Plus, Divi includes over 100 full website packs — install one on your site and plugin your content for an even faster launch.
Right behind Divi in popularity is the Avada theme from ThemeFusion. Avada is a pioneer of multipurpose WordPress design and is the top-selling WordPress theme in the ThemeForest marketplace, a testament to its success and reliability.
This feature-packed theme gives users the ability to create a unique custom design to fit any website’s needs, but it never loses the simplicity and minimalist feel. Avada aims to create websites that serve a distraction-free experience to users, so they engage with your content.
Plus, Avada is compatible with the best WordPress plugins like WooCommerce, BuddyPress, and Easy Digital Downloads, so you can easily add extra functionality for your store or membership site.
The developer team at Greatives has been releasing quality themes for years, and their newest release, Impeka, is a multipurpose theme that’s pushing the boundaries of design.
Impeka is a multipurpose theme developed with a keen eye for creative businesses. Included with the theme are dozens of starter sites that can be easily imported, and many of the sites are tailored for professions that highly value design (such as architecture, photography, food, and design).
Build your site with your page builder of choice — WP Bakery, Elementor, and Gutenberg are all supported. Impeka is speed-optimized, SEO-friendly, and includes many features to easily get your site up and running quickly.
Another leading multipurpose WordPress theme, BeTheme includes one of the largest libraries of pre-built websites. There are more than 600 website templates ready to implement for any type of page you might need — find one you like and install it with a click. BeTheme also comes with over 200 shortcodes which you can insert anywhere on your site to add content blocks, CTAs, graphics, and alerts.
BeTheme is built for compatibility with the Elementor page builder plugin, WooCommerce, Yoast SEO, and Mailchimp. Finally, the theme especially lightweight — its efficient back-end keeps pages fast on both desktop and mobile devices.
If you’re looking for a fully self-contained WordPress theme, consider X, a multipurpose option with its ecosystem of extensions to add to your site’s functionality. Each extension works like a plugin — there are ones tracking site metrics, adding page elements, implementing grid layouts, and a lot more.
X also includes its own page builder, Cornerstone. With Cornerstone, you can live-preview the exact font, color, layout, and any other style feature of your page elements as you edit. To place elements, just drag-and-drop them into the page.
X is a powerhouse of inclusive features that will cover your needs for a modern, advanced site — it might just be your favorite from the moment you install.
You don’t see the term “free” much when browsing in the multipurpose category — most options are premium for their capabilities. But, if you’re on a budget, Astra is the best free option you’ll find. This multipurpose theme goes above and beyond any other free offering.
Astra is a lightweight solution built to integrate with the Elementor and Beaver Builder page builders, as well as the popular WooCommerce and Yoast SEO plugins. Your pages will perform quickly, and you won’t be slowed by excessive code. Still, Astra’s biggest sell is its library of over 60 free starter templates, ready-to-import websites that you can adapt to your needs.
Whether you want a simple blog, a business site, an SEO agency, or a forum site, Total can make it happen thanks to its more than 40 ready-to-use demo designs. After installing one, tweak your pages with the included WPBakery page builder.
Total also comes with over $80 worth of premium WordPress plugins and it works with WooCommerce, Yoast SEO, and the Jetpack plugin. If you’re worried about performance and efficiency, Total’s powerful theme options panel lets you switch off the features you don’t use so they won’t impact page performance.
The Enfold theme was built for, above all else, user-friendliness. This intuitive multipurpose theme will help you assemble any type of site without any coding, though it’s best suited for business and ecommerce sites in particular.
Enfold’s native drag-and-drop builder means you don’t need to install or learn any additional plugins to construct engaging pages. However, the builder does not have a live preview, so you’ll need to save and preview your changes to view what your front-end visitors will see. This isn’t necessarily a disadvantage, and might just come down to your personal preference.
Speaking of user-friendly themes, the Uncode multipurpose WordPress theme also places major emphasis on its accessibility for beginners and non-developers — just look at the name.
Crafted with attention to detail and performance, Uncode helps designers plan their websites from the ground up with its over 400 wireframe layouts. There are multiple basic layouts for different page regions, allowing you to place them and then personalize them with your content.
Beyond basic layouts, Uncode gives you freedom and flexibility with its front-end editor, complete with live previews of your changes. This theme also works with the WPBakery page builder and WooCommerce.
Website owners pursuing a bold and minimal look for their website should try TheGem — specifically its over 400 pre-built and responsive website demos, which offer some of the best designs we’ve seen from a theme developer. With TheGem, you’ll also get the WPBakery page builder plugin and over 250 styling elements to make your pages your own.
As this theme is fully compatible with WooCommerce, you can also use it to build an online shop and sell your products or services. Lastly, TheGem is high-performing — rarely will you have to worry about slow pages that send visitors elsewhere.
As far as WordPress themes go, it doesn’t get much classier than Bridge. Bridge is a modern, intuitive and easy-to-use multi-purpose theme that can suit any website aiming for such an aesthetic. And, at 150,000 downloads to date, it’s close behind other leading multipurpose themes in popularity.
Don’t be deceived by the minimalist demos, though, as Bridge is a flexible and feature-rich option. The theme is compatible with WPBakery and Elementor, its headers and footers are fully customizable, and it comes with over 800 fonts and a handful of included plugins — the newest ones allow you to add listings and menus to your site and let visitors book reservations and create user accounts.
Ultra is another multipurpose WordPress theme that aims to make building a website accessible while maximizing visual options. It includes the Themify builder, a drag-and-drop tool for placing elements. You also get 60 different pre-designed layouts, 17 header and page styles, five single post layouts, and six header background options with this theme.
On top of its feature-heavy customization, Ultra supports WooCommerce integration, every theme file is SEO-optimized, and Themify’s team of experts is available for assistance if you need it.
KALLYAS is a great-looking, high-quality multipurpose theme for advanced users — it handles almost any visual aspect you could imagine. The theme’s flagship feature is the native Zion builder, which was developed and refined with users’ feedback to deliver one of the smoothest front-end editing experiences around.
KALLYAS also handles many other basic and advanced page elements, from parallax scrolling, to forms, to mega menus, to full-blown membership websites — KALLYAS will get the job done.
The Impreza theme from UpSolution is a pleasing combination of visual appeal and robust functionality. With this theme, you can create a successful blog design in minutes thanks to its library of demo imports, without having to code a single line.
Impreza also boasts about its customizability, especially its enhanced version of the WPBakery page builder (included with purchase of the theme), a dashboard section for reusable content blocks to limit your copy-pasting, and highly capable header, footer, and grid layout builders.
Salient is a high-selling, powerful multipurpose option. Use it for anything from a business site to a simple blog. Design possibilities are virtually unlimited with Salient, as it packs features for any website you wish to create. For example, Salient features a wealth of blogging tools, mobile-friendly displays for creative portfolios, premium WooCommerce integration, and fullscreen elements to turn plain scrolling into a visual story.
While technically a multipurpose theme, the Porto theme is far-and-away a favorite for online stores. Porto comes with more WooCommerce-friendly layouts compared to other themes featured in this list — of Porto’s 100+ demos, 36 are specifically designed for ecommerce. It has a built-in product page builder, pricing tables shortcodes, and multiple footer options for ecommerce sites.
Not in the ecommerce space? No problem, as Porto offers 73 other multipurpose demos ready to import.
Brooklyn is a trendy multipurpose theme that works well for any modern business, from agencies to online stores. The theme features its own drag-and-drop page builder, and is especially great for video content — Brooklyn lets you place videos and media galleries with just a couple of clicks, great for building engaging homepages and adding video backgrounds.
Among Brooklyn’s 30+ niche demos sites, there’s a good chance you’ll find a layout you like. There are options for one-page sites, full-screen video background homepages, and parallax pages. All demos are pretty generic and easily modifiable as well.
18. Massive Dynamic
For many, the best website building experience happens when you can see the effects of your changes in real-time. Massive Dynamic’s exclusive front-end page builder, the Jenga Builder, allows this. You’ll know exactly how your elements appear together once you place any of Jenga’s 70+ design elements in the builder area. Or, skip the dragging-and-dropping and install one of dozens of available demo sites instead.
Massive Dynamic also comes with an impressive library of shortcodes if you’d prefer. And, for online store owners, you can add an ecommerce layer in minutes with WooCommerce plugin integration.
The KLEO multipurpose theme excels in the membership space. It’s a best-selling BuddyPress-compatible option that can elevate any community site, complete with forum pages, user accounts, and a content filtering system. Users can even create interest groups and invite others to join.
KLEO comes with several creative demos, each with a one-click installation. And, built on the Bootstrap framework, this theme enables robust mobile-friendly websites.
Fans of the Elementor plugin will appreciate the Stockholm theme, which lets designers use Elementor to format their layouts and content. Stockholm is geared toward clean minimalist designs, which is evident in their demo layouts and header styles. All demos are easily installable via Stockholm’s import module.
Backed by WPBakery, the Unicon theme offers users an array of beautiful, modern, minimalist designs and demos to try out. Professionals in the blogging, travel, or creative space will especially enjoy Unicon for its blogging modules, image sliders (thanks to its Revolution slider integration), icon library, and portfolio layouts.
All of Unicon's importable demos adhere to SEO principles, integrate well with WooCommerce, and support custom CSS styles.
With all the options and features, shopping for a multipurpose theme can feel a tad overwhelming. If you’d rather opt for a simpler choice, try the Montblanc theme from Tesla Themes. This option works well for freelance creatives and creative agencies who want to place their visual work at the forefront. Plus, Montblanc integrates with WooCommerce, enabling artists and designers to sell merchandise right from their site.
Conall is a fantastic product from the Edge Themes team. This theme comes with 12 homepages that all showcase a minimalist, professional look. The developers of Conall have ensured that you can set up your site instantly, even if you don’t know how to code.
Once installed, Conall’s admin interface is very easy to use. You’ll have access to several homepage, shop, blog, and portfolio pages with configurable headers. To further elevate your clean designs, Conall also includes five icon packs for buttons and interactive page elements.
Modern, advanced, and robust — these are all defining qualities of the multipurpose theme Kalium. Great for any business or freelancer, the latest version of Kalium was built to be even more lightweight and more flexible than previous iterations.
Notably, Kalium now features a plugin manager, a native header builder, and Elementor compatibility. So, no matter your level of technical skill, you can use Kalium to build a beautiful portfolio or website. Those with experience in web development can customize their site’s appearance exactly as they want, and those without can easily place elements on any page.
Need a break from the minimal off-white theme demos? Try Borderland, a multipurpose theme with a vintage aesthetic. This theme is perfect for those seeking an outdoorsy, rugged feel to their site, while still tapping into the modern and tasteful visuals that visitors appreciate.
Plus, Borderland has all features you’d expect from a multipurpose theme, including an administrator options panel, several demo sites, a full-screen slider, shortcodes for carousels and sliders, parallax scrolling, WooCommerce integration, and engaging animation effects.
Monstroid is one of the most powerful multipurpose designs from the TemplateMonster team. This theme is highly flexible and loaded with features and responsive templates, enough to satisfy experienced developers and beginners alike. Monstroid is powered by the Elementor builder and includes several premium Elementor add-ons to enable parallax scrolling and specialized content blocks.
Those in need of help will appreciate Monstroid’s support system, which includes comprehensive documentation, a knowledge base, and live chat.
Most themes in this collection come with at least several importable demos — this is to be expected from any quality multipurpose theme. However, TheFox’s demo library might just be the finest we’ve seen yet. While there aren’t hundreds of demos (more like around 30), each demo has been crafted with much care using WPBakery. You can alter each demo with more than 250 design details, so it’s possible to make minor modifications or major alterations after installing one.
H-Code is a powerful theme for online businesses and stores. This theme offers over 50 homepage demo themes and over 190 demo pages, so the design options are almost unlimited. H-Code’s templates are fully responsive as well, so you won’t have to worry much about tweaking the user experience for mobile screens.
To place elements, you can rely on the include WPBakery page builder, or place any of the 20+ included shortcodes for image galleries, testimonials, videos, forms, and product listings.
Lambda is an elegant, smart theme that lends a contemporary aesthetic to any website. With 65 unique demo sites and more than 100 customizable responsive Bootstrap options, the Lambda theme has been a consistent favorite for many WordPress users since its 2014 release.
The Revolution Slider plugin comes bundled with Lambda, allowing users to create some stunning slideshows, and the theme’s six different header options give you full control over navigation. With its live customization option, you are also able to edit and customize your site as you view it.
If you’re searching for a multipurpose one-page WordPress theme, look no further. Brando is a sleek and feature-rich multipurpose option that has everything you need and nothing you don’t. Not only do you get several ready-to-use demo options, but these designs are created for different niches — you can select the one that is closest to your need and get started.
You also get the premium drag and drop Visual Composer plugin in the theme bundle for free, which you can use to create the perfect design for your site without writing code. As a one-page theme should be, Brando is fast to load, lightweight, and responsive thanks to its use of the Bootstrap framework.
The Uplift theme is about as simple as it gets while staying in multipurpose theme territory. It comes with the flexibility and options you’d expect from a multipurpose theme: simple header and navigation menu formats, an icon library, support for popular plugins like WooCommerce and WPForms, and page layouts for blogs, shops, and businesses.
However, it doesn’t overwhelm with design choices or templates. For many, just a handful of quality demos is plenty. Uplift lands on this list because these demos — nine, to be exact — are all exceptional.
We end our multipurpose roundup with Monaco, a versatile, super responsive, SEO-friendly theme that fits all sites with its multi-concept designs. A perfect combination of elegance and sharp features, Monaco also comes with premium built-in add-ons Visual Composer and Revolution Slider.
A WordPress Theme for Any Purpose
Multipurpose themes are growing in popularity among beginner and advanced WordPress users and web designers. With a highly flexible theme, you can skip the tedious process of finding the exact right choice for your niche. Also, you can say goodbye to theme-switching as your tastes change.
So, whether you need a theme for an up-and-coming blog, a product launch, or anything else that merits a domain name, a theme from the above list ensures the best experience possible for your and your users.
Originally published Nov 20, 2020 7:00:00 AM, updated December 14 2021