The 27 Best Shopify Website Themes

Searching for the best Shopify website themes to create the perfect design for your ecommerce store?

Your website's theme will control your store's design and user experience, so it's an essential ingredient in converting visitors into long-term customers. Thankfully, you're spoiled for choice when it comes to Shopify store templates.

This post is about digging through the thousands of Shopify themes to narrow things down to 27 of the best. Better yet, you'll find both paid and free website themes for Shopify on our list, so there's something for every budget.

The Best Shopify Website Themes

1. Ella

Ella is one of the best-selling Shopify website themes in the ThemeForest marketplace. It uses a multipurpose approach, meaning you can use it for almost any type of ecommerce store.

To help you unlock that multipurpose potential, Ella has tons of different skins, including 50+ homepage designs. There are many more designs for category pages, collection pages, product pages, blogs, and more.

What We Like

• 50+ homepage designs, so you can use Ella for any ecommerce niche
• Detailed theme customization options
• Has features that you'd normally need an app for (e.g., product bundles, quick shop, cart upsells, and more)
• Full compatibility with Shopify OS 2.0

Price: $89

2. Colorblock

Colorblock is one of the best free website themes for Shopify. It offers a clean, minimal look that puts the focus on your product imagery. Shopify advertises it as a fashion theme, but you could easily adapt it to other niches that fit the aesthetic.

It also offers space for longer-form text sections, which is great for stores where brand storytelling is important. Colorblock also includes support for quick view, mega menus, sticky headers, and more.

What We Like

• Clean, minimal design that allows visitors to focus on longer-form text content and visuals
• It's 100% free and comes from the Shopify team
• Full compatibility with Shopify OS 2.0
• Compatible with important features such as enhanced search, quick view, mega menus, and more

Price: Free

3. Minimog

Minimog is a multipurpose Shopify store template packed with different demo sites that you can use — 70+ demos, to be exact.

These 70+ demo sites span various ecommerce niches, including fashion, jewelry, food and drink, home and garden, furniture, electronics, sports, toys and games, and more.

Minimog also builds in free features that you'd usually need to purchase a Shopify app via the free-to-use Fox Kit app.

What We Like

• 70+ different starter demos to choose from for any niche
• Bundles in tons of helpful apps/features at no extra cost
• Full compatibility with Shopify OS 2.0
• Option to try premium features before purchasing the theme

Price: $88

4. Kalles

Kalles is another one of the top Shopify store themes at the ThemeForest marketplace. It offers a multipurpose approach that you can use to build pretty much any type of store.

To start, Kalles comes with 50+ homepage demos for various ecommerce niches, spanning fashion, electronics, and more. Beyond that, you get 10+ shop page layouts, 10+ product page layouts, and 8+ header styles.

What We Like

• 50+ homepage demos to choose from
• Packed with features, including advanced filters, product upsells, and more
• Includes conversion optimization features like countdowns, trust badges, and more
• Full compatibility with Shopify OS 2.0

Price: $89

5. Palo Alto

Palo Alto is a Shopify website theme from Presidio Creative that's available via the official Shopify theme marketplace.

With its 3+ preset style layouts, Palo Alto makes an especially great option for stores in niches such as outdoor apparel, fashion, sports apparel, and more.

What We Like

• 3+ style/layout presets: Palo Alto (pictured above), Stanford, and Vibrant
• Clean, professional design aesthetic
• Useful native features including "shop the look," product upsells, quick buy, and more
• Full compatibility with Shopify OS 2.0
• Available via the official Shopify theme store for easy install

Price: $300

6. Peach Sunset

Image Source

Peach Sunset is a Shopify website theme sold via the Etsy market. It offers an eye-catching color scheme, with pinks and oranges that pop. It's primarily built to be a fashion Shopify WordPress theme, but you could easily adapt it to other niches.

This developer also offers a theme installation service (for an extra fee), which is great if you need help getting started with your own Shopify website theme.

What We Like

• Eye-catching pastel color scheme with pinks and oranges
• Perfect 5-star rating on over 3,600 sales
• Full compatibility with Shopify OS 2.0
• The developer offers an add-on service to install and configure the theme on your store

Price: $99

7. Refresh

Refresh is another one of the top free website themes for Shopify. Like the Colorblock theme above, Refresh comes directly from the Shopify team.

It offers a bold full-width image slider at the top and section blocks to showcase your featured products. And while the demo content focuses on skin care, Refresh is flexible enough to adapt it to any ecommerce niche.

What We Like

• Clean, modern design that's versatile enough to work for different niches
• Excellent for brand storytelling, with space for long-form text and lots of product images
• It's 100% free and comes from the Shopify team
• Full compatibility with Shopify OS 2.0
  

Price: Free

8. Wokiee

Wokiee is a multipurpose Shopify store template available via ThemeForest, where it's racked up well over 22,000 sales and a near-perfect 4.96-star rating.

To help you get up and running, Wokiee offers a massive collection of 90+ pre-built demo sites, all compatible with Shopify OS 2.0. You also get tons of customization options, with 99+ content blocks and lots of features that you'd usually need to purchase via a separate app.

What We Like

• 90+ starter demo sites give you lots of options to choose from
• 99+ content blocks give you even more control over your store
• Builds in tons of free features to eliminate paid apps, including wishlists, product
• compare, quick view, sales notifications, and more
• Full compatibility with Shopify OS 2.0

Price: $79

9. Boom

Boom is a single-product Shopify website theme that's very well-rated at ThemeForest. While the developer markets Boom as focusing on single-product ecommerce stores, you can sell multiple products (and some of the demo sites include multiple products).

Speaking of demo sites, Boom gives you 70+ demos to choose from, covering various niches, including fashion, cosmetics, electronics, sports, and more.

What We Like

• 70+ demo sites to choose from
• Has a single-product focus that you won't find in many other Shopify website templates
• Built-in support for mega menus, wish lists, quick view, and more
• Full compatibility with Shopify OS 2.0

Price: $59

10. Apparelix

Apparelix is one of the best-selling Shopify website themes at the TemplateMonster marketplace. While the name suggests that it focuses on the fashion space, Apparelix is actually a multipurpose Shopify theme that you can use for pretty much any niche.

In fact, Apparelix includes 47+ pre-made demos spanning a range of niches, including fashion, fitness, pets, electronics, bikes, kitchen supplies, stationary, and lots more.

What We Like

• 47+ pre-made demos for a range of eCommerce niches
• Full compatibility with Shopify OS 2.0 for the most part (some of the older demos don't offer 2.0 compatibility)
• Advanced media options on product pages — great for videos or 3D models
• RTL language support

Price: $108

11. Mavon

Mavon Shopify Theme truly shines as a remarkable option for those online fashion stores looking to take their online presence to the next level. Mavon's exceptional customizability allows you to tailor every aspect of your online store to match your unique branding and style. 

This Shopify theme boasts over 20+ customizable sections that can easily be adapted to create a visually striking and polished website. The advanced filtering, color swatches, quick view, and mega menu options make for a seamless user experience that will keep customers coming back. 

Additionally, Mavon offers a multitude of essential features, such as a responsive design and advanced customization capabilities, providing businesses with the necessary tools to excel in the realm of e-commerce. Not only does Mavon offer a wide range of functionalities, but it's also incredibly easy to use. To make things easier, comprehensive and user-friendly documentation is also available to you.

What We Like

• 20+ Customizable Sections
• Comes with features like color swatches, advanced filtering, quick view, and mega menu.
• Unlimited Free Trials
• Free Theme Updates

Price: $280

12. Avone

Avone is a multipurpose Shopify store theme that comes with 33+ different homepage layouts to choose from, covering a range of ecommerce niches, including fashion, home decor, plants, toys, electronics, sports, and more.

Avone is highly customizable, with support for Shopify OS 2.0. It also offers built-in mega menu functionality, eliminating the need to pay for a mega menu Shopify app.

What We Like

• 33+ homepage designs to choose from across a range of niches
• Built-in features that eliminate the need to purchase apps (mega menu, wishlist, quick view, and more)
• Detailed customization options
• Full compatibility with Shopify OS 2.0

Price: $79

13. Neon

Neon is a unique Shopify website theme that, true to its name, uses eye-catching neon colors. While the aesthetic won't work for all stores, it offers a unique visual experience if it fits your brand's aesthetic.

When you purchase the theme, you'll also get access to Canva templates for the banner images so that you can easily customize everything using Canva's simple editor.

What We Like

• Has a unique neon aesthetic that's a great fit for some brands
• The developer offers an add-on service to install and configure the theme on your store within 24 hours
• Full compatibility with Shopify OS 2.0

Price: $87.43

14. Boost

Boost is a Shopify website theme with a bright, engaging aesthetic. It's focused on "taking the in-store shopping experience online," so this theme is a great option if you sell both in-person and online.

While you're always free to use it for an online-only store, it does include some nice brick-and-mortar functionality, like a store locator.

What We Like

• Bright, engaging design aesthetic
• 4+ different theme styles/layouts: Spark (pictured above), Inspire, Flourish, and Bloom
• Includes EU translations, which is great if you're selling in Europe
• Full compatibility with Shopify OS 2.0

Price: $300

15. Empire

Empire is a marketplace-focused Shopify store theme created by Pixel Union, makers of some beautiful themes.

If your store has an extensive product catalog, this one is a great option to consider because it helps you showcase product categories and just generally promote a wide range of offerings.

What We Like

• Helps shoppers discover products with features like live search, advanced filters, and more
• Offers a unique shoppable image feature (inspired by the Instagram feature)
• Full compatibility with Shopify OS 2.0
• Available via the official Shopify theme store for easy install

Price: $340

16. Fastor

Fastor is another one of the top-selling Shopify website themes at the ThemeForest marketplace, where it's been purchased over 14,000 times. It uses a multipurpose approach, letting you choose from a massive collection of 104+ demo sites.

Your purchase of Fastor also gets you free access to a number of Shopify apps from the developer, including a page speed booster, quick view, WhatsApp chat, and more.

What We Like

• 104+ demo sites that cover a range of eCommerce niches
• Includes free access to useful apps from the developer
• Built-in features such as a mega menu, add-to-cart popup, sales notifications, and more
• Full compatibility with Shopify OS 2.0

Price: $56

17. Foodie

As the name suggests, Foodie is a Shopify template designed for stores in the food and drink space, though it can also work well for health stores, supplements, plants, and similar niches.

It comes with 3+ preset styles, including the "Grind" style that we've showcased above. It's also available via the Shopify theme marketplace and is fully compatible with Shopify OS 2.0.

What We Like

• Great for shops with smaller product catalogs
• Includes age gate verifier if you're selling age-restricted products
• Full compatibility with Shopify OS 2.0
• Available via the official Shopify theme store for easy install

Price: $250

18. Shella

Shella is a multipurpose Shopify website theme with a massive collection of 99+ pre-designed pages you can use for your store.

It also bundles in many theme features you normally need apps for, including mega menus, product swatches, quick view, wish lists, and more.

What We Like

• 99+ homepage designs covering a range of different eCommerce niches
• Built-in features for mega menus, wish lists, product comparison, countdowns, and lots more
• Banner builder with six different types
• Full compatibility with Shopify OS 2.0

Price: $69

19. Enchanting

Enchanting is one of the top-selling Shopify store themes in the Etsy marketplace, generating over 45,000 sales. It offers a unique pastel design aesthetic that works especially well for stores in niches such as arts and crafts, stationary, gifts, and so on.

If you want to save time setting up your store, the Enchanting theme developer also offers a separate "done for you" theme installation service.

What We Like

• Unique, quirky style to help your store stand out from the competition
• Includes Canva templates to help you easily customize the banner images
• Detailed theme customization options
• Full compatibility with Shopify OS 2.0

Price: $99

20. Unsen

Unsen is a multipurpose Shopify website theme that offers full Shopify OS 2.0 support, as well as the EComposer Shopify page builder for even more design flexibility (at no extra cost).

In addition to giving you full code-free design flexibility, Unsen also helps your store get off on the right foot with your choice of 40+ pre-built demo websites.

What We Like

• 40+ starter demos to choose from across a range of niches
• Bundles in the EComposer Shopify page builder at no extra cost
• You can add custom fields right to the main product section
• Full compatibility with Shopify OS 2.0

Price: $48

21. Tailor

Tailor is a Shopify store template from Pixel Union that makes a great option for any brand in the fashion or accessories space, though you could adapt it to other niches as well.

Like the other Pixel Union Shopify website themes on this list, Tailor is a little more expensive than some alternatives. However, that higher price guarantees a very polished product with regular updates.

What We Like

• 3+ different theme styles/layouts: Cotton (pictured above), Lycra, and Nylon
• Excellent fashion promotion tools, including "shop the look" images
• Built-in cart recommendations feature to increase average order value
• Customizable product labels (powered by custom meta fields)
• Full compatibility with Shopify OS 2.0
• Available via the official Shopify theme store for easy install

Price: $320

22. Storepify

Storepify is a newer Shopify website theme from an established developer that's quickly growing in popularity in the ThemeForest marketplace. It uses a multipurpose approach, with 40+ demos from various niches with new demos added all the time.

You also get 90+ elements to help you customize your store and 25+ advanced features for countdown timers, sales notifications, upsells, and more. These add-ons can eliminate the need to purchase separate Shopify apps.

What We Like

• 40+ different demos to choose from across a range of niches
• 25+ advanced features that eliminate the need to purchase third-party Shopify apps
• Affordable price — cheaper than most other Shopify store templates
• Full compatibility with Shopify OS 2.0

Price: $29

23. Fresh

Fresh is an energetic Shopify theme designed for food and drink stores, though you could easily adapt its aesthetic to other niches such as swimwear, health foods, and supplements. The Sweet style (pictured above) uses bright pastel colors, while some other styles use a more laid-back approach.

One unique detail about Fresh is that it includes a built-in age check verification feature, which is great if you plan to sell products that have an age minimum.

What We Like

• 3+ different theme styles/layouts: Sweet (pictured above), Smooth, and Sharp
• Supports advanced product filtering, which is great for stores with large catalogs
• Full compatibility with Shopify OS 2.0
• Available via the official Shopify theme store for easy install

Price: $350

24. Halo

Halo is a multipurpose Shopify theme that lets you choose from 14+ homepage layouts, including designs for fashion, cosmetics, accessories, electronics, sports, and more. Beyond the homepage layouts, it's also packed with options for category, collection, and product pages.

To give you more control, Halo comes with 72+ ready-to-use sections, and many valuable features, including countdown timers, quick view, cart upsells, wish lists, and more.

What We Like

• 14+ different homepage demo sites to choose from
• 72+ premade sections to customize your store
• Full compatibility with Shopify OS 2.0
• Built-in advanced features for quick view, cart upsells, wish lists, and more

Price: $89

25. Bajor

Bajor is a minimal Shopify theme template that's racked up over 52,000 sales on Etsy thanks to its clean, versatile design.

While you could use Bajor for any type of store, it makes an especially great option for fashion, jewelry, accessories, and other similar ecommerce niches.

What We Like

• Clean, minimal design with a classic black-and-white color palette
• Includes the Canva templates so that you can customize all the banner images
• The developer offers an add-on service to install and configure the theme on your store
• Full compatibility with Shopify OS 2.0

Price: $99

26. Sense

Sense is another great option when it comes to free website themes for Shopify. It comes directly from the Shopify team and offers a bright, energetic aesthetic that can work well for a lot of different niches.

It also gives you lots of space on the single product pages to display product details and content.

What We Like

• Bright, energetic design aesthetic
• Flexible product layouts with lots of space to display product details
• It's 100% free and comes from the Shopify team
• Full compatibility with Shopify OS 2.0

Price: Free

27. Dawn

Dawn is another excellent free website theme that comes directly from the Shopify team. It uses a minimalist design aesthetic that can work great for a range of niches, including fashion, cosmetics, accessories, home decor, and plenty more.

It's also fully compatible with Shopify OS 2.0, so you can easily customize your store's design using its included sections.

What We Like

• Flexible minimalist design aesthetic that can work for different niches
• It's 100% free and comes from the Shopify team
• Full compatibility with Shopify OS 2.0
• Still includes helpful features such as a product quick view

Price: Free

Try These Shopify Website Themes Today

That wraps up our collection of Shopify's best premium and free website themes. With so many great options, it's about choosing the right option for your store and your budget. Get started today, and you'll have a beautiful and conversion-friendly Shopify store in no time.