Website Footer Design Examples That Will Inspire You

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Doug Bonderud
Doug Bonderud

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Few website design elements have been as neglected as the humble footer — and I think that’s a huge mistake. The footer is often the first place I scroll to on a new website, especially when I need to find something fast.

Man at laptop thinking about website footer design examples

You see, the footer contains the essentials: contact information, physical location, the site’s most important links, and more.

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In this post, I’ll reveal 20 top website footer design examples, share what to put in a footer, and give you other best practices to make your footer shine.

Table of Contents

You might think there's no point in putting effort into the page footer. Do people even pay attention to content below the fold?

The last major study performed by Nielsen Norman Group in 2018 — a bit old now, but still the go-to research on this topic — found that people do look below the fold.

According to Nielsen, only 57% of the page-viewing time was spent above the fold. However, the study found time spent above the fold is decreasing as screens get larger, designers favor minimalism, and scrolling becomes normalized in general.

So footers matter.

They serve navigational and informational purposes for your audience. You need to optimize this real estate despite it being so far down the page. You'll even notice that Nielsen Norman Group saw an uptick in user attention at the very bottom of sites.

percentage of viewing time

Source

This indicates that users know that the page footers include valuable information. They won’t overlook it, particularly when they are looking for something specific.

Now, let’s take a look at the best website footer design examples to inspire you.

Best Website Footer Examples

I find it helpful to look at real-life examples of how to do things well. Let’s review 20 of the best website footer design examples I found online. (And if you need some overall web design inspiration, check out these 77 website design examples.)

1. Lorelei Londres

Website footer optimization example from Lorelei Londres

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Lorelei Londres is a luxury hotel in Italy that strives to provide hospitality and charm. Its footer succeeds in both aspects.

There’s contact information on the left, navigation links at the center, and a newsletter opt-in form to the right. On the right, there’s also the privacy policy link and the submit form directly in the footer.

Below, there’s another link to the privacy policy, cookie policy, and the agency that created the website, as well as the copyright notice.

All of this is placed against a background image depicting someone in a pool on a balcony overlooking a beach.

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    What I like: The full-screen background image in the footer really caught my eye; it’s an uncommon addition that’s greatly appreciated — especially when you’re planning a vacation and want to find a hotel with views.

    2. Drunk Elephant

    website footer example: drunk elephant

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    Drunk Elephant is a beauty brand that offers biocompatible skincare products. Their footer contains the information you expect — a well-organized menu of product categories, ways to learn about the brand, legal info, social media accounts, and more.

    What I like: What this footer does best — in addition to clarity and readability – is leveraging Drunk Elephant’s bold and vibrant brand colors and overall aesthetic.

    3. Spline Group

    Website footer optimization example from Spline Group

    Source

    Spline Group is a mechanical and electrical engineering firm that values effective communication and simplicity.

    This is clear in its footer. A minimalist design, the footer features black text on a white background. There’s an address and links to its Instagram, LinkedIn, and Careers page.

    Below that is bold, clickable text: “Let’s talk.” If you click that link, it opens up an email message.

    What I like: This footer merges the firm’s mission with its aesthetic, and it makes the CTA the priority.

    4. Art4web

    Website footer optimization example from art4web

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    Art4web is a creative digital and branding studio committed to making unique websites, mobile apps, and brand designs.

    Its own footer section is an example of unique design. Rather than offering one touchpoint to potential customers, Art4web offers three: email, quote request, or phone call.

    What I like: This unique CTA-centric footer is eye-catching and also makes it easy for clients to reach them.

    5. gOOOders

    Website footer optimization example from gOOOders

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    gOOOders is an online platform and series of hotel boutiques that sell ethical and sustainable products. Its mission is to help people make better choices in the products they buy and the way they travel.

    Since gOOOders is a brand focused on action, it makes sense that the footer is so action-oriented. Most of the footer section is dedicated to the email sign-up form.

    What I like: Bright and bold, this footer immediately put me in a good mood. It also drew my eye to the newsletter sign-up, which is a great tactic for any business trying to grow its email list.

    6. Ajeeb

    Website footer optimization example from Ajeeb

    Source

    Pranjal Kaila, also known as Ajeeb, is an independent interdisciplinary designer. According to his bio, one of his specialties is “creating interactive spatial and sensory experiences.” This is clear in every part of his website, including his footer.

    His footer contains basic information — links to his sketchbook and work, contact information, social media icons, copyright notice, and link to his privacy policy — but their presentation is unique.

    What I like: Did you spot the little face in the bottom right corner of his footer? It actually blinks! Sure, it’s a small and playful design element, but it felt like I got a little reward for scrolling to the bottom.

    7. Tenzo

    [alt] Website footer example: Tenzo

    Source

    With a mission to provide a clean caffeine beverage alternative to coffee, Tenzo sells matcha tea in an affordable, accessible way.

    Its website footer design offers more opportunities for engagement. Visitors who want to stay connected can follow Tenzo on Pinterest, Facebook, Instagram, or Twitter.

    The footer also contains important links for visitors who are looking for different ways to purchase Tenzo's products or want to learn more about matcha or the company.

    What I like: Tenzo’s footer links under the section “More from Tenzo” are great examples of how businesses can use the footer for the less common links you might not want to put in your main menu.

    For example, there’s “Wholesale Opportunities” and “Affiliate” — two B2B-oriented links that are not found in Tenzo’s top navigation menu.

    8. Envoy

    website footer example: envoy

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    Envoy is a brand and digital innovation firm that aims to create transformative brands and digital experiences. Its website is a great example of a transformative digital experience.

    Its footer is particularly unique. It has a clean, three-column layout to display its three office locations. Below are three ways to get in touch depending on whether the visitor is interested in working with the firm, making a general inquiry, or applying for a job.

    Finally, there is a copyright notice, links to the firm‘s Instagram and LinkedIn pages, and links to its privacy policy and terms and conditions, which are all aligned in their own columns.

    What I like: This simple, black-and-white design perfectly aligns with Envoy’s branding and is a stark difference from the colorful, animated featured work section above.

    9. Aisle

    website footer example: aisle

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    Aisle is an ecommerce business that provides reusable alternatives to disposable pads and tampons. Top to bottom, its website is designed to inform and inspire customers to purchase its ethically-made sustainable products.

    What I like: This footer continues selling the brand and its mission right to the bottom of the page. The prominent Certified B Corp badge underscores the brand’s sense of purpose.

    10. Will Ventures

    [alt] Website footer examples: Will Ventures

    Source

    Will Ventures is an early-stage venture capital firm that mostly works with consumer, health, and media startups.

    Its black-and-white website helps present the user with clear options and prevents information overload.

    For example, if a user scrolls to the footer, they only have a few options: they can sign up for Will Ventures' newsletter, follow the firm on X or LinkedIn, or check out the site credits.

    What I like: If these were the only elements in the footer, I might’ve found it bland. But, the text “WILL” is animated to move up and down the page, and it definitely kept me engaged.

    11. Tāmras Gin

    website footer examples: tāmras gin

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    Tāmras Gin is meant to invoke the lush paddy fields, backwaters, and rustic charm of the village of Colvale in Goa. Its website footer also aims to invoke these images.

    It features hand-drawn-style graphics of people drinking and relaxing beneath trees, which represents the botanicals and citrus fruit used in the gin.

    These graphics also serve another purpose: to frame the logo, email opt-in form, and other standard elements of a footer like the Instagram social icon.

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      What I Like: I’m really impressed by how this footer uses imagery to draw my eye to the email opt-in form. The graphics also help to reinforce Tāmras Gin's brand.

      12. Callista

      website footer examples: callista

      Source

      Callista is a new luxury apartment development in Rose Bay. Its website is designed to provide a virtual tour of these apartments.

      Its footer, for example, contains images of the front and back of the apartments. It also features a navigation menu with the inviting question, “Where to?”

      Visitors can choose to click on certain navigation links to see the outside and interior of the development, its location, or a video tour.

      What I like: The footer also contains a “Back to top” button, which gave my hand a break from scrolling.

      13. Lemkus

      website footer examples: lemkus

      Source

      Lemkus is a leading retailer of sporting apparel and branded sneakers in South Africa. Its website design is crafted to be as unique as its product designs.

      Its footer on the homepage is a great example. Most of the page has a white background with black text color and yellow accent color, but its footer has yellow as its background color.

      What I Like: Its logo is huge, spanning the entire footer, which makes it more likely that visitors will remember the brand name even after they've left the site.

      14. Avex

      website footer examples: avex

      Source

      Located in New York City, Avex uses the Shopify platform to create attractive and effective online stores for lifestyle brands. The agency uses its website footer design to encourage visitors to contact its team or join its email list.

      What I Like: This footer makes it clear that Avex knows its different audiences well. Business owners who are seeking thought leadership can learn how to elevate their businesses through Avex’s Insights page. Jobseekers, on the other hand, can click on Careers & Culture.

      15. The Financial Diet

      website footer examples: the financial diet

      Source

      The Financial Diet, a personal finance website, takes a minimalist approach to its footer — demonstrating the value of simplicity. Instead of overwhelming visitors with more information than needed, it sticks to the essentials.

      Copyright, contact forms, and privacy terms are all standard stakes.

      What I like: The affiliate disclosure link. Here, The Financial Diet is transparent about its involvement in Amazon’s affiliate program. I'm a huge proponent of transparency and appreciate that this site is upfront with its readers.

      18. Nixie

      Website footer optimization example from Nixie

      Source

      Nixie offers a sugar-free, calorie-free alternative to soda. Its website is colorful and friendly, and its footer is too. The footer prominently features links to its social media pages. This gives visitors the ability to see the brand in the wild.

      What I like: This footer is as bright and bubbly as this Brand's product and personality. I found it unique that the email opt-in form spans the entire width of the footer. It really calls attention to it!

      17. Mangools

      website footer examples: mangools

      Source

      Look at this gorgeous fat footer from one of my favorite SEO tools, Mangools! Not only is it complete with an email sign-up form, important site links, and social media icons — but it also has eye-catching award badges.

      What I like: Mangools’ footer stood out to me compared to others in this list for one reason: those three award badges lend it extra credibility.

      18. Rejouice

      website footer examples: rejouice

      Source

      Rejouice is a digital marketing agency based in San Diego and Paris with a beautiful website and an even more beautiful footer.

      What I like: The footer fills the entire screen as the animated logo slides in. It also includes everything a footer needs, from a site map to a logo to a link to its legal documentation.

      19. Olivier Tardie

      website footer examples: olivier tardie

      Source

      Web developer Olivier Tardie pulls out all the stops in this fun and imaginative footer, which takes up the entire screen after you scroll down.

      It includes a meta note about the footer: “This is the end of the page, but the beginning of our journey.” That’s a great way to summarize the utility of this section.

      A paper airplane flies around the screen, signaling that visitors should send a message to him for a work opportunity.

      What I like: The bottom CTA is clear and unmissable: “We should talk.” Serious, but reflective of his tone and personality. When you click on it, a pop-up slides onto the screen with a contact form. Everything about this footer is delightful.

      20. Sycom

      website footer examples: sycom

      Source

      IT service provider Sycom implements a similar tactic to Olivier Tardie: a full-screen footer with a CTA to contact the company.

      This footer is quite minimal — it doesn’t include any site links, and you can barely identify the legal links at the bottom. That’s a great tactic to implement if you’d like the focus to stay on your CTA and if your website is small enough to not need a footer sitemap.

      What I like: I like the large, unmissable text, the descriptive subtitle (“Let's discuss your project together. We will be happy to help you.”), and the circular “Contact Us” button that’s easy to tap with your thumb on a mobile device.

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        Types of Website Footer Designs

        What kinds of footers can you design for your website? There are quite a few options — I’ll cover them next.

        Fat Footer

        fat footer design from asana

        Source

        A “fat footer” includes the grand majority of the website’s sitemap and usually categorizes links by a common theme or need. This is a good option for you if you have many pages that users could potentially be interested in.

        In the above example, Asana includes links for its own company pages, solutions, and resources. It’s neat and easy to scan, which is what you want in a website footer.

        At the bottom are the quintessential links to the company’s terms and privacy pages, as well as its social profiles.

        Narrow Footer

        narrow footer design from brown university

        Source

        A narrow footer contains the basic information your website visitors need and has a smaller footprint compared to “fat footers.”

        The main benefit of a narrow footer is that you can choose its focus because you don’t have to include all your website links. Bonus: It’s not as overwhelming to look at!

        In the above example, a university targets in-person visitors by including links to its “Visit” page, campus map, news page, and events calendar. This is information someone would need if they were planning to explore its campus.

        No Footer

        an example of no footer from bastien blanc-tailleur

        Source

        If your website is particularly artsy, or if you have a one-page website, you may not need a footer (although you should always include copyright information and terms of use, as in the above example).

        Forgoing the footer may conserve your website’s aesthetic, but having a footer is best for most brands and companies.

        That said, even if you don’t have a footer, you could always maximize your copyright area by including social and email links, like the above example.

        Product Footer

        product footer from hubspot

        Source

        Businesses that sell a specific line of products (like SaaS companies) would benefit from a “Product” footer.

        Essentially, the first links users see are for the products and their features, like in HubSpot’s footer, pictured above. Company links and other pages are usually listed last in this type of footer, or sometimes not at all.

        This example is particularly effective because it lists features first, which is what users are usually looking for when they’re searching for a product (i.e., they’re not searching for the product itself but for a benefit).

        At the bottom is a row of social links in a cohesive light gray color — if you think you’re required to include the original icons, there’s no need. You can always edit the icons to fit your brand’s color palette.

        Legalese Footer

        legalese footer from apple

        Source

        A legalese footer contains pertinent legal information that website visitors should know when scrolling through your website. Apple’s footer is an emblematic example, with its paragraphs upon paragraphs of legal footnotes.

        You can always create a legalese footer, even if it’s a simple line, such as “All views are my own.” This type of footer can be mixed in with other types, such as narrow or fat footers.

        CTA Footer

        cta footer from levain bakery

        Source

        CTA footers are a popular type of footer that includes either a contact form, an email form, or a prompt to call your team.

        This type of footer is great for converting traffic that may be showing exit intent, which could be better (and less annoying) than an exit intent pop-up.

        It’s also a good way to re-engage users when they get to the bottom of the page.

        Site Index Footer

        Website footer optimization example from Maggie Stiefvater

        Source

        Site index footers include all of the links on your website — a great option if your site is small. There’s no reason not to include all your links unless you have a particularly large URL library.

        This type of footer is great for improving the user experience and ensuring visitors find what they’re looking for if they can’t find it using your top navigation menu.

        I suggest the following:

        Copyright Notice

        Arguably, the most important element of a website footer is the copyright notice.

        In a legal article on Nolo, Stephen Fishman, J.D. writes that a copyright notice is “a written notice stating that a particular work is protected by copyright and that you own that copyright.”

        The purpose is simple: to deter anyone from copying an image, animation, paragraph, or otherwise trying to steal content from your website.

        All that’s needed is the copyright symbol © (or the words “Copyright” or "Copr.”), the year of the website’s publication or most recent substantial update, and the name of the copyright owner.

        The copyright notice only has to appear once on your website’s homepage, but it can appear on as many pages as you want.

        While this symbol can be placed anywhere on the homepage, it’s most often found in the footer. Here’s an example from HubSpot.

        website footer design example from hubspot showing copyright

        Privacy Policy Link

        If you’re collecting personal data from users, such as their email addresses or payment information, then privacy policy agreements are mandatory by law.

        For this reason, it’s essential to draft a legally compliant privacy policy and ensure it is easy to access on your website.

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          A best practice is to put a link to your privacy policy in your website footer. Not only will this satisfy the legal requirement, but it also will meet most consumers’ expectations of finding this information in the footer.

          Siete Foods, for example, has its privacy policy link in the footer of its website.

          footer design example from siete foods with privacy policy link in its footer

          Source

          Sitemap

          You can add a sitemap to your page footer in two ways:

          • Multiple links to key pages of your website
          • A single link to your HTML sitemap

          The first approach is known as creating a “sitemap footer.” These footers contain navigation points that can’t neatly fit into the top-level or global navigation bars of the larger site.

          There may also be navigation points that encourage visitors to browse the site.

          The sitemap footer on Cuyana, for example, includes navigation links that visitors might not have considered when first entering the site but would like to explore.

          website footer design example from cuyana showing important links on its website

          Source

          The second approach to including a sitemap is designed with search engine bots and humans in mind.

          One of the most important things a search engine bot will look for is a link to your XML sitemap. Your sitemap is a file that contains URLs and information of the pages and media files you consider most important on your site.

          According to Google, search engines use this file to better crawl websites, particularly large and content-rich sites. That’s why it’s an SEO best practice to submit your XML sitemap to Google Search Console.

          However, there’s another kind of sitemap, the HTML sitemap, that you might decide to link to in your website footer like SEO agency Victorious does below.

          footer design from victorious showing a sitemap link

          Source

          Logo

          Page footers are a great place to reinforce your brand identity. Include your logo, but present it differently than in your header.

          There are a few approaches you can take.

          • Increase the font size.
          • Add an image.
          • Include a mission statement or your brand values below the logo.

          These are just a few ways you can remind visitors what your company stands for and make a memorable last impression.

          Bequant, for example, adds its mission statement right below its logo in the footer.

          It reads: “Pioneering network optimization that improves speed, reduces latency and congestion – along with full visibility.” That way, a reader would have an idea of what the company does, even if they didn’t read the About page.

          footer design from bequant with the following text: “pioneering network optimization that improves speed, reduces latency and congestion — along with full visibility.”

          Source

          Contact Information

          You want potential leads to be able to get in contact with you as easily as possible. For that reason, website footers will often contain contact details like a business email, phone number, or mailing address.

          Or it might simply include a link that brings you to a contact form.

          The luxury boutique hotel Bellevue Syrene dedicates one part of its website footer grid to its contact information. To ensure potential guests can contact the hotel in the way they want, the footer includes an address, phone number, fax number, and email address.

          footer design from bellevue syrene with contact information

          Source

          Social Media Icons

          Social media is another way for potential leads to get in touch with you. Including social profile links in your page footer is a best practice for this reason. It’s also an easy way to grow your following across platforms.

          Understanding these benefits, it makes sense that 72% of top marketing websites put social media icons in their footer.

          Here’s a look at a display of social media icons and their hover states on the Rewind App by Flatstudio.

          footer design from rewind app by flatstudio with social media icons

          Source

          Email Sign-up Form

          Ideally, you want to present an email sign-up form to a visitor who understands the value of your content and wants more.

          A visitor who has scrolled to the bottom of your web page is a likely candidate. That’s why many websites use their footer as an opportunity to increase their subscribers.

          For example, McKinsey & Company includes a simple email opt-in form in its footer. “Select topics and stay current with our latest insights” helps set the subscriber’s expectations on what exactly they’re signing up for.

          footer design from mckinsey & company with email opt-in form

          Source

          Footer Links

          Footer links, also called boilerplate links, typically appear on almost every page of your website. They’re designed to help users navigate, especially if they can’t find what they’re looking for in your header, drop-down menus, or home page links.

          Which Footer Links to Add for SEO

          While there’s no standard set of footer links, here are some common options I think are a good idea to add.

          About Us

          This link takes visitors to your “About Us” page, where you can give the elevator pitch for your company and your mission statement.

          With customers increasingly interested in why and how your business operates, along with what you make or sell, the About Us link is a solid footer addition.

          Contact Information

          Sure, visitors are on your website, but they might want to get in touch directly. Adding a Contact Information link lets you provide details such as phone numbers, email addresses, and physical mailing addresses.

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            Locations

            If you have multiple locations, it’s a good idea to create a Locations link and list the contact information of each one. This is especially important if you have more than one branch in the same city or if your business spans multiple states.

            Sitemap

            Including a Sitemap link lets visitors access a birds-eye view of your website. This is useful if they can’t find what they’re looking for or prefer simplified navigation to more media-rich options.

            Privacy Policy

            With regulations such as the CCPA, GDPR, HIPAA, and others continually evolving, it’s worth including a link to your privacy policy.

            This provides visitors with information about how you may collect and use their data (if they consent) and helps ensure compliance with rules for collection, storage, and disclosure.

            Customer Reviews

            If potential customers reach the bottom of your page but still aren’t convinced to take action, customer reviews may be just the push they need.

            Collect some of the best reviews of your product along with some of the worst (that you handled well) to showcase both the quality of what you’re selling and the responsiveness of your customer service teams.

            Terms of Use

            Will your Terms of Use see significant visitor volumes? No. Will they ever be read in their entirety? Probably not.

            But are they necessary? Absolutely. While it won’t see much use, it’s important to include a Terms of Use link in case users have questions or legal challenges arise.

            How to Optimize Your Website Footer

            Your footer can be a simple yet powerful piece of your web design strategy. Now that we’ve admired some excellent website footer examples, let’s examine what they have in common.

            Here are 11 ways to optimize your website footer.

            1. Think about your links.

            When I first built my freelance writing website, I didn’t give much thought to a footer, let alone footer links. The result was a site with limited functionality — if visitors didn’t find what they were looking for at first glance, there were no secondary options.

            Other businesses take the opposite approach, adding 20, 30, 40, or more links to their footer. While this offers more information, the problem remains the same: It’s challenging for visitors to find relevant information.

            To optimize your footer, think about your links. Aim for 5-10 if possible. Too few and your footer doesn’t offer much value. Too many and users will simply scroll past.

            2. When in doubt, go small.

            The bigger your footer, both in terms of website space and the number of links included, the more it distracts from the rest of your website.

            Remember that a good footer isn’t the focus of your site — instead, it’s a way for users to find specific information that keeps them on your page.

            Bigger footers also mean more maintenance and monitoring to ensure links are up-to-date and working as intended.

            3. Let your footer fade into the background.

            Another way to optimize your footer is by letting it fade into the background. Consider your color scheme — choose a color combination that complements your current website palette but keeps the footer in the background.

            When users are on your site, you want them to focus on main page content. While the footer shouldn’t entirely disappear, it shouldn’t pull too much user attention.

            4. Don’t forget your contact info.

            It’s simple but effective: Make sure your contact info is part of your footer.

            While it’s wise to have a separate link for multiple locations, it’s worth including your primary phone number and email address within the footer to make it as easy as possible for users to reach out.

            5. Make room for fine print.

            Don’t ignore the fine print. This can include links to your privacy policy, terms of service, and security practices, along with a copyright notification.

            While these links are infrequently clicked, including the fine print in footers is an easy way to showcase regulatory compliance.

            6. Consider adding a search bar.

            Adding a search bar to your footer lets visitors search for what they want if they don’t see it listed.

            While many companies now include a search bar at the top of their home page, businesses with larger and longer home pages may want to include a search bar in the footer as well.

            Consider a user who has made it all the way to your footer but still can’t find the link they want. If the only search bar is at the top of the site, they’re more likely to leave than scroll back up.

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              7. Add social proof.

              Along with your social links, it’s worth mentioning any recent accolades in your footer.

              For example, if you’ve just won an award for service, quality, or value, highlight it in your footer to showcase your expertise.

              Pro tip: Often, the organizations awarding these accolades will provide you with a badge graphic to display on your website. Be sure to reach out to the organization to get this file.

              8. Highlight certifications.

              You can also use your footer to mention relevant certifications. These might include compliance symbols for GDPR, DMCA, or for trusted sites such as the Better Business Bureau (BBB).

              Pro tip: More doesn’t always mean better. Select a few certifications that are relevant to your industry and well-known to the public to help build trust.

              9. Incorporate a call-to-action.

              One more call-to-action may be just the thing that gets a user to do something. After all, they’ve made it all the way to the bottom of your site — that has to count for something, right?

              By including a clear call-to-action in your footer — such as signing up for a newsletter, requesting a trial, or scheduling a demo — you can speak to the limited subset of users who made it all the way to the bottom of your site.

              10. Bring in your branding.

              Optimize your footer by making sure that it’s consistently branded. This means including your company’s logo, preferred font, color scheme, and anything else that sets you apart. While your footer may not be the most exciting part of your site, it still represents your brand.

              11. Keep SEO in mind.

              Good footers can help drive SEO. Consider footer links. Search engines like Google can tell when links were added for SEO purposes only and when they actually provide value to users.

              Simply put, if you “link stuff” with more links than you need, you may lose search ranking. To improve SEO, take the time to curate your footer and ensure each link has a purpose.

              Website Footer Design FAQs

              What should my website footer say?

              Don’t overcomplicate it! At a minimum, your footer should include:

              • About page link
              • Contact information
              • Location, if necessary
              • Copyright
              • Privacy policy link
              • Terms of use link
              • Links to any legal information you have to include based on your industry and location

              Should a footer be on every page of a website?

              Yes, a footer should show up on every page. Like a menu, it enhances user experience by helping visitors navigate your website and find information they need.

              Is a website footer important for SEO?

              Your website footer does impact SEO, though the exact extent is debatable. Google has said remarkably little about it over the years, but the general advice in the SEO expert community is that including your most important internal links is a good thing.

              “Footer SEO isn't dead,” says Smilja Pjesivac, SEO manager at Swot Digital. “It's evolved into a strategic SEO and user experience asset. It acts as the executive summary of the website, tying together key elements like contact info, legal pages, and internal links.”

              In your website footer, Pjesivac recommends linking to your site's most important pages using “descriptive anchor text.” She adds, “It should provide valuable internal links for search engines while remaining clean, intuitive, and easy for users to navigate.”

              As for external links, avoid them in the footer, if possible. And if you must include them, be sure to “nofollow” footer external links.

              Designing Your Website Footer

              Your website footer design deserves more attention, as it’s often the last thing your visitors will see (or, if they’re like me, the first place they’ll go to for crucial information).

              So, give it some love. I recommend taking a look at your website footer — or your current plans to design one — and making sure you’re providing users with the content and elements they need so they can continue to explore your site.

              Editor's note: This post was originally published in September 2020 and has been updated for comprehensiveness.

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