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How to Find the Time to Create Content [Marketing Cast]

 

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Have you heard of the attention economy? It’s the reality we live in today. It’s a system in which time is our most powerful and scarcest resource.

Then how do you find the time to create content when you have real business to take care of? Surely, this is a challenge you have encountered many times. This is why we wanted to address this question in today’s Weekly Marketing Cast:

Stop Looking for Excuses

“I completely recognize being busy,” says David Meerman Scott. It’s something we all experience and often point out as an excuse for not getting other stuff done. But it’s time to stop looking for excuses and start prioritizing your daily tasks by their scalability. 

It Shouldn’t Consume Your Entire Day

Yes, inbound marketing should be an essential part of your business operations but it doesn’t have to consume all your time. For instance, David spends about six hours a week actively creating content, whether that is in the form of blog posts, video, an eBook or social media. “It’s little snippets when I can find the time,” he says. For instance, David would do content creation while waiting on hold or traveling. Simply multitask when possible.

Just Fit It into Your Day

So the challenge you will face is basically fitting these “snippets” in your day. One way in which you can handle this is by perceiving it as an exercise. Working out is important to your health, right? That’s why you try to fit it in your everyday life. Similarly, doing inbound marketing is important to the health of your business. Try to fit it into your everyday life, too.

Do you have any tips for time management?

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Posted by Magdalena Georgieva on Mon, Jun 20, 2011 @ 08:00 AM

COMMENTS

Its true that there is shortage of time in the real world but If we have determination and aim to achieve something than we can achieve anything 
 
 
 
I even so busy at times that I can't take care of my <a href=gttp:/www.softwharf.com>softwares reviews blog softwharf.com

posted on Monday, June 20, 2011 at 8:23 AM by softwharf


Its true that there is shortage of time in the real world but If we have determination and aim to achieve something than we can achieve anything  
 
 
 
 
 
 
 
I even so busy at times that I can't take care of my <a href=http:www.softwharf.com>softwares reviews blog softwharf.com

posted on Monday, June 20, 2011 at 8:28 AM by softwharf


I carry a small pocket notebook with me. I use it to capture ideas for future articles. It's rare that a day goes by without a new idea, and if I'm attending a conference, it's not unusual for the number of ideas generated to get into double figures. 
 
When you have a lot of choice as to what to right about, it's easier to create content.

posted on Monday, June 20, 2011 at 8:30 AM by Bob Apollo


This is a struggle for anyone. Try and be as systematic about it as possible. Stephen King says you write 1,000 words a day, and in 5 months you've got a book (might not be a good book, but you've got a draft.) Reserving time upfront is critical. Also, be sure you're prepared with research and source material before you start cranking it out. Have a good sense of what you're going to write instead of sitting down at the word processor cold. Another thing that would help is to have fellow experts in complementary areas write posts for you. I'm starting to do this more - it helps get their audience to your blog too. Bottom line is it's writing, or more accurately, it's WORK. Like to hear any other suggestions as well.

posted on Monday, June 20, 2011 at 9:02 AM by Greg Mischio


Great post, I live by the idea of scheduling my life with little bits of flexibility for urgent situations. I have a note pad by my bed (I still get ideas at night, not just bad dreams). But my schedule is usually parsed out in weeks, that way I leave some room for those urgent necessities and can make up for the hours I want to dedicate to a task throughout the week. Works for me...

posted on Monday, June 20, 2011 at 9:34 AM by Jonathon Frampton


Great ideas and discussion about how to separate the urgent vs. the important.

posted on Monday, June 20, 2011 at 1:56 PM by Miguel


Does the link for the ebook work correctly? Takes me to a landing page but not for an ebook.

posted on Monday, June 20, 2011 at 2:06 PM by Blair


Sorry about that, Blair, and thanks for pointing it out! Here is the correct link: http://www.hubspot.com/the-ultimate-how-to-marketing-guide/ 
 
Thanks everyone for the great tips!

posted on Monday, June 20, 2011 at 2:12 PM by Magdalena Georgieva


Great article as per usual.

posted on Monday, June 20, 2011 at 4:45 PM by Dave Mason


I agree about multitasking- i set an hour aside each morning to create content for me- my clients- well that's another story

posted on Monday, June 20, 2011 at 9:52 PM by Tammy Copeland


Reassuring points here Magdalena and David. I think it’s entirely within reason that someone can engage social media in robust ways with just a few hours a week. I think it’s more overwhelming when you are just starting out and don’t have a good work flow set up for yourself, much less full understanding of all the tools that can make these things easier. Greg’s point in the comments here is a good one: lean on people to get more content. Where I think time becomes even harder to manage is when your social media efforts in fact are more successful, when the sheer volume of tweets and posts about your company or brand is all that much larger. It could definitely require a dedicated team, and I see time and again on blogs and with clients this being a fairly difficult point for companies looking to adopt better social media strategies—that they just don’t have the resources (time or payroll) to do exactly what they want. But again, it’s about starting out slow and figuring out what works for you—much like exercise, it just takes some persistence and a little bit of learning. @ryoatcision

posted on Tuesday, June 21, 2011 at 3:41 PM by Ryo Yamaguchi


Comments have been closed for this article.