This is a guest blog post by Jamie Turner, co-author of “How to Make Money with Social Media” and in-demand keynote speaker for events, trade shows, and corporations around the globe.

If you’re like a lot of businesspeople, you’re interested in exploring new ways to use social media to generate leads for your company. That’s great! The problem is, wrapping your mind around all the different tools out there can be quite a challenge.

The good news is, HubSpot just released a free ebook that helps you understand the social media tools available. It’s called “99 Tools to Help You Generate Leads with Social Media,” and it’s jam-packed with tons of great tools and tips to help you start using social media for lead generation.

Here’s a quick rundown of what’s included in the free ebook :

The Social Media ROI Cycle

Most companies go through three stages when adopting social media marketing – the Launch Stage, the Management Stage, and the Optimization Stage. Where are you in this process? This ebook will help you figure it out so you know how best to tackle social media to suit your individual needs.

Tools to Help You Manage Twitter, Facebook, and Other Platforms

Wouldn’t it be great if you didn’t have to search the internet and evaluate all the tools available for all the best social media management? Good news. We’ve done the work for you and included dozens of them in the ebook.

Social Media Measurement Tools

Interested in finding out what people are saying about your brand online? No problem. How about measuring your social media influence? Again, no problem. We share the top tools for social media measurement right in this ebook.

Tools to Help You Analyze Your Followers

It’s one thing to know that people are talking about your brand, but it’s another to know who they are . The ebook gives you information on several tools that you can use to get demographic and psychographic information about your followers.

Social media can be a complex web of sophisticated tools and techniques. This new ebook demystifies all the different social media tools and sorts them into nice little buckets so you can easily wrap your mind around them.

The next step – putting them to good use – is in your hands. Good luck!

Image credit: eleanor ryan