.
On this blog and in much of our other content, we regularly discuss the importance of downloadable content offers to inbound marketing. This is content that is primarily used for lead generation -- premium content that is only available to your prospects if they complete a lead generation form. It can come in various formats, such as a live or archived webinar, a whitepaper, a slide deck, etc.
One of the most valuable and effective offers you can create is an educational ebook. It can be a great call-to-action in blog posts for people craving more information on a topic, and it can also serve as the basis for a successful email send. Yet, while we talk about the importance of creating ebooks all the time, we realized we don't have the content to guide you through the creation and launch of ebooks themselves.
So yes, you read the title of this blog post correctly. We're literally talking about an ebook about ebooks, which is why today we released our newest one, The Essential Guide to Writing and Launching Ebooks That Generate Leads.
To many, the idea of writing anything longer than a 600-word blog post can seem daunting. But if you hit on the right topic at the right time, you can greatly increase the quantity and quality of leads the leads you generate.
Our new ebook will take you through the entire ebook writing and launching process step-by-step, from writing the opening sentence to the creating final call-to-action. More specifically, you'll learn about:
- Setting the right goals
- Choosing effective topics and titles
- Design and layout best practices
- Creating calls-to-action and social sharing links
- Editing and proofreading
- Setting up successful landing pages
- Marketing your ebook
- Repurposing ebook content
Don't let intimidation stop you from leveraging this powerful type of lead gen content in your marketing. Download our new ebook today to learn how to create and promote ebooks, and then get writing!
