Today, LinkedIn, the social network targeted towards business professionals, released its offical
share button
. The button allows LinkedIn users to easily share content they find interesting and relevant with their network.
Publishers can find instructions for how to add the share button on the publishers portion of the LinkedIn site. LinkedIn is offering three options to choose from: a vertical button with a share counter, a horizontal button with a share counter, and a horizontal button without a counter. To add a button to your website or blog all you need to do is choose a button style and copy and paste a few lines of code.
With all easily implemented options for sharing content such as Facebook, Twitter, Digg, Delicious, etc. it probably isn't going to be the ease of execution that determines how successful LinkedIn's share button is. At 85 million users and a new users joining every second the success of LinkedIn's share button is going to fall in the hands of it's users.
Since those connected on LinkedIn most likely share business interests, it is very likely that the LinkedIn share button becomes a standard for business related content.
Marketing Takeaway
Once you have taken the time to create remarkable content make sure that you are doing everything you can to share it with your entire network. Since your LinkedIn network may find your content relevant this is an excellent way allow them to help you spread your content beyond your immediate reach. Head on over to LinkedIn to try out your share button today.
Inbound Marketing Blog Feed
@jpDesignTheory 3:27 PM on November 30, 2010
Not that this isn't cool. But how many more buttons do I need to add to my website, email signature, etc.
Did you happen to see the new Company Beta* feature? Now people will be able to follow your company and not just "you" on Linked In. Its a great option. Kind of like Fb fanpages over Fb personal pages.
Dee 3:44 PM on November 30, 2010
great...we actually made one of these literally 16 hours ago...LOL
good job for making this easier for us though.
Rene Power 5:46 PM on November 30, 2010
Great to see Linkedin catching up and adding new functionality. Maybe Hubspot will start using it too??
David Spinks 6:11 PM on November 30, 2010
I honestly haven't seen anyone post anything to linkedin outside of automatically fed tweets...maybe this will change it, but to this point, people just haven't been using linkedin to share, in my experience.
Lauren McMullen 12:46 PM on December 01, 2010
Thanks for "sharing" LOL but I wonder why you don't use the button?
Who exactly will see the post? Does it go to your status update or to your contacts?