What I Read and How I Read it: CC Chapman

    by Laura @Pistachio Fitton

    Date

    July 30, 2014 at 11:00 AM

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    Author, blogger, long time podcaster, and marketing consultant C.C. Chapman takes the stage at INBOUND 2014 as a new face on the Bold Talks roster, but he's no stranger to anyone in the marketing world. His passion for content and marketing have culiminated in his 2010 best selling book, Content Rules, and his latest book, Amazing Things Can Happen

    We recently CC our batch of questions about what and how he reads online towards excelling at the many amazing things he does. 

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    What I Read and How I Read it: Jill Konrath

    by Laura @Pistachio Fitton

    Date

    July 24, 2014 at 11:19 AM


    Jill-Konrath_200x200No stranger to HubSpot, sales strategist Jill Konrath is a longtime friend of the company who has appeared on our blogs, as a guest on Marketing Update, and at past INBOUND events. She is also one of the funniest, most irreverent, and most trusted advisors on all things sales and social selling. With a storied sales career starting at Xerox, today Jill is also the author Selling to Big Companies and SNAP SellingWe are excited to have Jill speaking at INBOUND 2014, and grateful she took the time to share her online reading favorites and tips. 

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    What I Read and How I Read it: David Berkowitz

    by Laura @Pistachio Fitton

    Date

    July 9, 2014 at 8:00 AM


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    CMO of creative and technology agency MRY, David Berkowitz has been blogging since 2004 and has spoken at more than 200 events around the world. He blogs at MarketersStudio.com and his byline has appeared on AdAge, Mediapost, Mashable, the Economist and Digiday. 

    David will make his INBOUND debut on the Bold Talks stage this year. We caught up with him to chat about inbound marketing, and also asked him to share his secrets to consuming and managing information online.

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    What I Read and How I Read it: Rand Fishkin

    by Laura @Pistachio Fitton

    Date

    June 18, 2014 at 8:30 AM

    Rand_Fishkin_Head_ShotConsistently among INBOUND's top rated speakers, Rand Fishkin is that rare combination of super intelligent, talented, and kind. We're delighted to announce that he's returning to the INBOUND stage this September in Boston. I asked Rand to answer our "What I Read..." series questions, and his response is my favorite so far. Come along with me now and let's peek over Rand's shoulder to see his online reading habits and tips. I defy every one of you not to find at least one new awesome read...

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    Why Content Alone Isn’t Content Marketing

    by Joe Chernov

    Date

    June 16, 2014 at 8:00 AM

    contentmarketingDon’t take this the wrong way. We can still be friends and all, but if you think you are doing content marketing, you may need to think again.

    After an 18-month hiatus from marketing events, I recently rejoined the circuit, when an observation startled me like a locker room

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