What I Read and How I Read it: David Berkowitz

    by Laura @Pistachio Fitton

    Date

    July 9, 2014 at 8:00 AM


    mry_headshot

    CMO of creative and technology agency MRY, David Berkowitz has been blogging since 2004 and has spoken at more than 200 events around the world. He blogs at MarketersStudio.com and his byline has appeared on AdAge, Mediapost, Mashable, the Economist and Digiday. 

    David will make his INBOUND debut on the Bold Talks stage this year. We caught up with him to chat about inbound marketing, and also asked him to share his secrets to consuming and managing information online.

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    What I Read and How I Read it: Rand Fishkin

    by Laura @Pistachio Fitton

    Date

    June 18, 2014 at 8:30 AM

    Rand_Fishkin_Head_ShotConsistently among INBOUND's top rated speakers, Rand Fishkin is that rare combination of super intelligent, talented, and kind. We're delighted to announce that he's returning to the INBOUND stage this September in Boston. I asked Rand to answer our "What I Read..." series questions, and his response is my favorite so far. Come along with me now and let's peek over Rand's shoulder to see his online reading habits and tips. I defy every one of you not to find at least one new awesome read...

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    Why Content Alone Isn’t Content Marketing

    by Joe Chernov

    Date

    June 16, 2014 at 8:00 AM

    contentmarketingDon’t take this the wrong way. We can still be friends and all, but if you think you are doing content marketing, you may need to think again.

    After an 18-month hiatus from marketing events, I recently rejoined the circuit, when an observation startled me like a locker room

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    What I Read and How I Read it: David Meerman Scott

    by Laura @Pistachio Fitton

    Date

    June 13, 2014 at 8:30 AM


    Screen_Shot_2014-06-12_at_11.56.43_AMHubSpot's audience may remember David Meerman Scott's work on our own 2012 keynote stage, as well as his numerous best-selling books, media interviews and worldwide speaking engagements. Most recently, David published Marketing the Moon, a sumptuously illustrated telling of the role marketing played in getting us to the moon. One of HubSpot's Marketing Fellows, David returns this year to share his New Rules of Sales and Service with INBOUND 2014 attendees.

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    What I Read and How I Read it: Trish Bertuzzi

    by Laura @Pistachio Fitton

    Date

    June 11, 2014 at 11:08 AM

    bertuzzi-blue_jacket

    Content is the new spam, irreverence may be good for you, and sales experts rate social media apps really differently than marketing experts do. Read on to check out what else we learned talking to INBOUND 2014 speaker Trish Bertuzzi.

    Trish Bertuzzi's research and ideas have been featured on Inc.com and dozens of top sales and marketing websites, earning her numerous top 25 "most influential" designations in sales and social selling.  

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