Writing proposals -- whether responding to lengthy RFPs or pitching new services to existing clients -- is a responsibility that most agency execs would rather avoid. I’ve noticed a series of bad habits that, if broken, would make proposals not only easier to write but also more effective at what they’re meant to do -- win you more business.
Bad Habit #1: You leave writing a proposal to the last minute
There are dozens of reasons why people leave proposal writing to the last minute. Most ... Read More