We pay attention to the fonts and colors in design, yet equally important is the shape of a logo or a product. When our memory fails us on the name of a brand, we can still "see" the outline of the logo or the shape of the familiar packaging.
But these shapes do more than jog our memory. They help to define or reinforce our perception of the brand, as much if not more than the colors used. Squares, lines, and triangles can suggest structure, strength, balance, and organization. While circles imply positivity, relationships, and community.
To learn more about how shapes influence our perception of a brand and its qualities, check out the below infographic from Free Logo Services.