Many people believe that marketing and advertising has changed so much that looking toward the past is futile. Innovation, new technology and tools, and disrupting ideas are the focus of both headlines and boardroom conversations.
What can we even learn from history that would be relevant for today?
First of all, that much of what makes a brand successful today is the same as it was 10, 50, and 100 years ago. And the challenges agencies help their ... Read More