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Advertising Blog Posts

Uncover the best advertising campaigns and tactics for building awareness for a product, service, or cause.

Agency / May 25, 2016 23 Quotes From Bill Bernbach on Advertising & Creativity
23 Quotes From Bill Bernbach on Advertising & Creativity

By Jami Oetting

During the 1950s and 60s, there emerged two schools of thought on adverting. One side, led by Rosser Reeves and David Ogilvy (though his work rarely reflects this) was focused on selling by determining a unique brand position, reinforcing this unique message, and measurement and testing. Advertising was a science. 

On the other side of the debate was Bill Bernbach, who was more focused on using creativity to attract attention, and then sell.

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Agency / April 26, 2016 7 Examples of Interactive Billboards That Are Just Plain Brilliant
7 Examples of Interactive Billboards That Are Just Plain Brilliant

By Jami Oetting

Billboards have long been seen as blemish marring the sides of our roads and disfiguring our views. 

In 1960, ad man Howard Luck Gossage penned an essay for Harper's outlining what he saw as an evil practice. He wrote:

Outdoor advertising is peddling a commodity it does not own and without the owner’s permission: your field of vision. Possibly you have never thought to consider your rights in the matter. Nations put the utmost importance on unintentional violations of their air space. The individual’s air space is intentionally violated by billboards every day of the year.

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Agency / April 20, 2016 The Cheat Sheet of Social Media Advertising Sizes on Facebook, Twitter, LinkedIn & YouTube [Infographic]
The Cheat Sheet of Social Media Advertising Sizes on Facebook, Twitter, LinkedIn & YouTube [Infographic]

By Jami Oetting

People retain more of what they see than what they read -- visuals transmit information more quickly and improve overall comprehension. 

That means creating highly engaging and attractive images are essential for social media success, but this is even more important when you are running paid campaigns. Your clients are counting every dollar. 

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Agency / April 13, 2016 How Targeted Ads Change the Way We Think About Ourselves & Our Purchasing Decisions [New Research]
How Targeted Ads Change the Way We Think About Ourselves & Our Purchasing Decisions [New Research]

By Jami Oetting

Behavioral marketing has been called creepy and an invasion of privacy, but new research is finding that it can actually change how people perceive themselves.

A study recently published in the Journal of Consumer Research by Rebecca Walker Reczek, Christopher Summers, and Robert Smith found that consumers adjust their self-perception when they view an ad that they believe has been targeted to them. The ad is seen as a type of flattery -- as long as it close to matching up with the consumer’s idea of himself -- causing purchasing intent to increase as he wants to “live up” to the brand's perception.

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Agency / April 5, 2016 All of the Feels: How Brands Use the 4 Basic Emotions in Advertising
All of the Feels: How Brands Use the 4 Basic Emotions in Advertising

By Jami Oetting

Ads that make people share and buy can be summed up in one word -- emotional.

That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions, and that emotional responses to ads are more influential on a person’s intent to buy than the content of an ad.

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Agency / March 25, 2016 The Beginner's Guide to Advertising on Facebook [Infographic]
The Beginner's Guide to Advertising on Facebook [Infographic]

By Lindsay Kolowich

When it comes to creating a Facebook ads, there are a lot of different things to consider.

How much text should you include? What dimensions should your images and videos be? What's the difference between a desktop News Feed ad, a mobile News Feed ad, a right column ad, and an Instagram ad? How does the auction and billing system work?

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Agency / February 19, 2016 7 Fast-Food Chains Serving Up Memorable Taglines
7 Fast-Food Chains Serving Up Memorable Taglines

By Matthew Kane

Recently, Wendy’s traded its “Now that’s better” tagline for “Deliciously different.”

The new tagline continues the tradition of Wendy’s previous campaigns such as “It's better here,” "It’s way better than fast food ... it’s Wendy’s,” and “The best burgers in the business,” which all positioned the burger chain as the higher quality alternative to its competitors McDonald’s and Burger King.

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Agency / January 20, 2016 11 Interesting Print Ads From the Past Century & How They Hold Up Today
11 Interesting Print Ads From the Past Century & How They Hold Up Today

By Mike Whitney

In the history of American advertising, print has played a vital and interesting role.

Print advertising has been around as long as any medium, surviving the advent of radio, television, and internet, maintaining its steady influence all the while. There’s something truly iconic about a well-crafted print ad, and the agencies and brands that have done it well over the years have seen immense benefits as a result.

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Agency / December 29, 2015 10 Mobile Advertising Companies You Need to Know
10 Mobile Advertising Companies You Need to Know

By Jami Oetting

A new report from ZenithOptimedia predicts that mobile will be the No. 1 digital advertising format by 2018 and account for $114 billion in ad spend. This equals a growth rate of 32% year-over-year, accounting for 90% of new advertising dollars. 

This prediction shouldn't be a surprise -- advertising dollars follow consumers, and U.S. consumers are now spending more time in mobile apps than watching TV

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Agency / December 15, 2015 11 Ads From the 11 Most LBGT-Friendly Brands
11 Ads From the 11 Most LBGT-Friendly Brands

By Jami Oetting

MTV Networks' Logo TV recently celebrated its 10th anniversary by releasing the Top 25 Trailblazing Companies list, honoring brands that have advocated for the LGBT community through marketing and advertising. 

More and more brands have made it a priority to promote inclusivity and diversity in their brand messaging, and a survey from Google reveals why it's good for business.

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Agency / December 11, 2015 From Britney & Pepsi to LeBron & Nike: 10 Iconic Celebrity Endorsements
From Britney & Pepsi to LeBron & Nike: 10 Iconic Celebrity Endorsements

By Jami Oetting

Nike recently announced that it has signed a "lifetime" deal with LeBron James, who has been a brand spokesperson for the company for the past 12 years. The deal, the first of its kind for the brand and possibly the "largest single-athlete guarantee in company history," is reported to be worth at least $60 million per year

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Agency / December 4, 2015 The 20 Most-Shared Ads of 2015
The 20 Most-Shared Ads of 2015

By Jami Oetting

What makes someone share an ad? Apparently, anything that includes a dog or soccer stars or an ad that makes you break down in tears at your desk.

Unruly recently released its annual list of the most viral videos of the year, with Android's commercial featuring interspecies friendships set to music from Disney's Robin Hood at the top.

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Agency / November 3, 2015 The Right Person, Time & Place Means Nothing Without the Right Creative
The Right Person, Time & Place Means Nothing Without the Right Creative

By Ryan Manchee

We’ve heard it before -- right person, right time, right place, right message -- but what does “right message” really entail? The ad industry has become preoccupied with the scientific capabilities of precise targeting, audience segmenting, and ad-buying techniques. As a result, ad creative has been relegated as an afterthought. Can advertising campaigns reach their potential when a brand has millions of prospects and just a handful of creative to match each of them?

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Agency / October 23, 2015 Are Your Ads Being Seen? The 5 Factors of Ad Viewability [Infographic]
Are Your Ads Being Seen? The 5 Factors of Ad Viewability [Infographic]

By Carly Stec

What's the most viewable ad size? How does page position influence viewability? Is viewability affected by ad blocking applications? And what's an average viewability rate, anyways?

These are the questions many were left with when the Media Rating Council lifted its Viewable Impression Advisory back in 2014. As a result of this change, marketers and advertisers switched their focus from served impressions to viewable impressions. 

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Agency / October 12, 2015 This Is Your Brain on Advertising [Infographic]
This Is Your Brain on Advertising [Infographic]

By Lindsay Kolowich

How do our brains react to advertisements?

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion -- even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.

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Agency / October 7, 2015 How to Launch & Optimize a YouTube Video Advertising Campaign
How to Launch & Optimize a YouTube Video Advertising Campaign

By Jami Oetting

You've spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video for your client. 

With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on Facebook and hoping that someone watches. 

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Agency / August 11, 2015 Why You Should Worry About Ad Blocking in 4 Charts
Why You Should Worry About Ad Blocking in 4 Charts

By Jami Oetting

Ad blocking is going mainstream: Usage has grown 41% in the past year, according to a new report from Page Fair and Adobe.

While ad blocking has long been a tool of sophisticated internet browsers, the prevalence of blocking tools that are easy to install through a browser extension have led to an increase in users and a direct hit to the wallets of publishers. 

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Agency / July 21, 2015 8 Powerful Healthcare Marketing Campaigns You Need to See
8 Powerful Healthcare Marketing Campaigns You Need to See

By Jami Oetting

The health and wellness industry is booming. Consumers are hungry for organic and healthier food, the cost of healthcare is spurring many people to consider alternative treatment options, and technology has opened up new ways to treat and serve patients and brand advocates. 

Consumers have and want more control in their health decisions -- and brands have taken notice. They are creating tools, resources, and products that not only make consumers lives easiers but also educate them on living a healthier, more fulfilling life. 

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Agency / April 18, 2014 In-Store Business Advertising: Targeted and Trendy or Insipid and Intrusive?
In-Store Business Advertising: Targeted and Trendy or Insipid and Intrusive?

By David Kovacs

Marketing encompasses more than just sending flyers, airing television commercials and having an online presence. For companies with a brick-and-mortar store, the advertising continues even when the consumers are already in the store. Often, customers are not sure what they want to buy or may just be browsing without an intent to buy. This is where in-store advertising comes into play. However, advertising may also backfire and come off as an annoyance if it is perceived as too excessive and in-your-face.

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