HubSpot Blogs | Marketing | Pamela Vaughan

Pamela Vaughan

Pamela Vaughan is a marketing fellow at HubSpot, responsible for web strategy, conversion rate optimization, and copywriting on HubSpot's core website. With 16 years of marketing experience at HubSpot, she is also known for introducing the concept of historical optimization, which increased organic search traffic and leads for HubSpot's blog by more than 200%. She can also be found in stock photos on lots of random websites all over the web, like the one you see here, which just so happens to be the expression she makes when she writes a killer blog post.

The Ultimate Cheat Sheet for Mastering LinkedIn

By Pamela Vaughan

With more than 259 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential?

While new social networks are sprouting up constantly, LinkedIn is a powerful platform that often gets underutilized or put on the back burner.

But the truth is, LinkedIn can be extremely powerful -- especially when you're aware of all the ... Read More

[V2 TEST POST FOR REDESIGN] Why You Should Measure New and Mature B2B Blogs Differently

By Pamela Vaughan

Blog_Image-1

With blogging, success doesn't happen overnight.

I know, right? How many times have you heard that little nugget of blogging wisdom?

But seriously -- a B2B business blog is a huge time investment. It can take a while before you've grown it into a truly valuable marketing asset.

Why You Should Measure New & Mature B2B Blogs Differently

By Pamela Vaughan

Blog_Image-1

With blogging, success doesn't happen overnight.

I know, right? How many times have you heard that little nugget of blogging wisdom?

But seriously -- a B2B business blog is a huge time investment. It can take a while before you've grown it into a truly valuable marketing asset.

Why You Should Measure New and Mature B2B Blogs Differently (f2)

By Pamela Vaughan

Blog_Image-1

With blogging, success doesn't happen overnight.

I know, right? How many times have you heard that little nugget of blogging wisdom?

But seriously -- a B2B business blog is a huge time investment. It can take a while before you've grown it into a truly valuable marketing asset.

Why You Need Marketing Analytics, Not Web Analytics (Clone)

By Pamela Vaughan

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25 Job Titles That Describe What Your Co-Workers ACTUALLY Do (Clone)

By Pamela Vaughan

a78b722b-70a5-4291-aeb7-65d3f5e00415 Most people's job titles are an accurate description of their role.

For example, if you manage your company's email marketing campaigns, your title might be something like "Email Marketing Manager." If you work in your company's customer service department, you might be a "Customer Service Representative."