Today, we released a new ebook created in collaboration with our friends from Constant Contact. The ebook, which includes some amazing statistics on how companies market their events, is based on 2010 survey data from 931 respondents. Respondents included B2B and B2C companies as well as nonprofit organizations.
It's no coincidence that we've described the stats as fascinating.
Here are some examples of stats presented in the ebook:
Companies usually spend less than 20% of their budget on event marketing. (Tweet This)
Only 11% of companies use blogging for event marketing. (Tweet This)
On average, companies use 5 different methods of event promotion. (Tweet This)
Email is the most widely used event promotional channel. (Tweet This)
40% of companies use social media for event marketing. (Tweet This)
47% of companies still mail invites for event marketing. (Tweet This)
Nearly a third of companies still send press releases for event marketing. (Tweet This)
No doubt, such data might prompt you to rethink your event marketing plan. Do you have a big enough mix of promotional platforms bringing people to your events? Are you investing in channels that you can track better (e.g. blogging instead of direct mail)? Have you started using social media for event promotion yet?