HubSpot TV - Happy @Foursquare Day with Guest Co-Host @JeffCutler

Rebecca Corliss
Rebecca Corliss



Watch HubSpot TV live at 4:00p.m. ET on Fridays at , and be sure to use the hashtag #HubSpotTV

Episode #88 - April 16, 2010
(Episode Length: 30 minutes, 32 seconds)


Special Co-Host: Jeff Cutler, Social Media Journalist

Doing It Right


Foursquare Day

Speed Matters to Google

  • Need for Speed: Google Adds Load Time to Algorithm
  • "The search engine giant has recently added site speed to its algorithm, taking into account the speed at which a website responds to web requests."
  • Free tools include: Page Speed, YSlow, WebPageTest, Google Webmaster Tools (links in the article)
  • It’s Official: Google Now Counts Site Speed As A Ranking Factor
  • "Google's algorithm has about 200 different ranking factors, and even though Google is taking the unusual step of publicly announcing a new factor, Cutts says site owners shouldn't overestimate the impact of page speed on rankings."
  • Marketing Takeaway: Test your speed using free tools, but don't obsess over it. Content quality still matters more!

Twitter Finally Looks at Making $$

Forum Fodder

  • Monica Elias asks, "What reasons could we tell our clients to make them know the power of having a Facebook page?"

Marketing Tip of the Week: Go to the shoe store! Put on the shoes of your partners, your customers and your colleagues, and interpret your messages from their perspective. It will give you a fresh look at how the world views your marketing efforts, and probably give you a kick in the pants to do things better!


Webinar: The Science of ReTweets With Dan Zarrella

The Science Of Retweets Webinar

Join Dan Zarrella, HubSpot's Social Media Scientist and author of the Social Media Marketing Book for a 30 minute overview of the Science of ReTweets!

Download the webinar to learn what makes tweets contagious and how to create tweets that will go viral and increase your reach and authority.

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