At INBOUND, we launched a major iteration of HubSpot.com. Since then, we've been monitoring performance, running experiments, and collecting a substantial amount of data.
We can now confidently say that the results are in, and we have some big learnings to share with you. So let's get to it.
Like most major projects at HubSpot, this one began with compelling data that pointed to a few big opportunities in our site. While we're always iterating on HubSpot.com, we tend to push one or two major iterations per year, resulting from the culmination of these incremental learnings. In this case, we were focused on:
HubSpot.com was suffering from what I like to call Read More