Océane Li

Océane Li

Océane Li is the founder and principal consultant of NextGenABM, an AI-enabled demand marketing and go-to-market consultancy for fast-growing SaaS and tech companies. She helps startups and growth-stage businesses orchestrate targeted full-funnel strategies with AI-powered efficiency. With more than 15 years of hands-on leadership in demand generation, ABM, and MarTech for global brands like Google and Shopify, as well as a series of high-growth startups, she’s known for building demand engines that connect marketing impact directly to revenue. As a 2024 B2B Marketing Innovator Award winner by DemandGenReports, Océane also contributes to MarTech.org and speaks at marketing events. She publishes Weekly AI x ABM/GTM Insights, a LinkedIn newsletter where she shares playbooks and reflections on AI-enabled marketing. A passionate supporter of the arts, she also serves on the board of Opera San José in California, where she explores the intersection of creative storytelling and modern technology marketing.

What's next in Marketing?

Océane Li recommends the State of Marketing Report, HubSpot's annual deep-dive into what marketers are doing now and where the industry is headed, and actionable insights into how to master emerging trends.