Zara Burke

Zara Burke is a creative and results-driven content leader and strategist with extensive experience helping innovative B2B SaaS businesses like Intercom, HubSpot, and Sprout Social craft high-impact, editorial-style content. Currently serving as principal content strategist at Intercom, Zara has a proven track record of creating content that drives engagement, leads, and revenue. Over the years, she has held various editorial roles, including lead editor and senior editor at Intercom, and has successfully led content strategies for numerous companies, increasing blog traffic, social media engagement, and lead generation. Zara's expertise lies in blending creativity with strategy to deliver measurable business results.