The best email marketing tools for ecommerce help online stores send targeted campaigns, automate messages post-purchase, and drive repeat purchases. But the right platform depends on more than a long feature list. Store size, ecommerce platform integration, automation needs, and deliverability all matter.
In this guide, I compare eight email marketing platforms for ecommerce, including HubSpot, Klaviyo, Mailchimp, and MailerLite. The goal is simple: to help your team find the best email marketing tools for ecommerce.
Table of Contents
- What is email marketing for ecommerce?
- How We Chose These Email Marketing Tools for Ecommerce
- Email Marketing Tools for Ecommerce at a Glance
- Best Email Marketing Software for Ecommerce Businesses
- Benefits of Email Marketing Software for Ecommerce
- 5 Important Features for Ecommerce Email Marketing Software
- How to Choose an Email Marketing Tool for Ecommerce
- Frequently Asked Questions About Email Marketing Tools for Ecommerce
- Meet HubSpot, the top email marketing choice for ecommerce companies.
What is email marketing for ecommerce?
Email marketing for ecommerce involves sending targeted messages to customers. Goals include driving product sales, recovering abandoned carts, and increasing repeat purchases. Email marketing tools for ecommerce help online stores send personalized messages automatically based on shopping behaviors, like browsing products or completing a purchase.
Email marketing features in HubSpot integrate with Shopify, BigCommerce, and WooCommerce. Ecommerce data is synced with HubSpot’s CRM to support automated campaigns, segmentation, and CRM-connected personalization. Home appliance manufacturer InSinkErator increased ecommerce revenue by 27% by using HubSpot’s email marketing and automation to send targeted campaigns.
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How We Chose These Email Marketing Tools for Ecommerce
There are many email marketing tools for ecommerce. But, a good email marketing platform and a good ecommerce email marketing platform aren’t necessarily the same thing.
For this comparison, I focused on the capabilities that matter when email needs to do more than send a newsletter. I looked at how well each platform supports:
- Ecommerce integrations.
- Segmentation.
- Automation.
- Personalization.
- Deliverability.
- Reporting.
- And the ability to scale as a store and its customer database grow.
I also considered pricing and free-plan availability, because the “best” platform isn’t much help if the economics stop making sense when the email list gets bigger.
Finally, I looked at platform fit. Some of these tools are better suited to small ecommerce businesses; others make more sense for growing DTC brands, creators selling digital products, or businesses that need their email marketing connected to a CRM.
The result is eight tools that serve different needs and budgets. Rather than declaring one platform universally “best,” I’ll show you where each one shines (and where it doesn’t), so you can decide which trade-offs make sense for your business.
Email Marketing Tools for Ecommerce at a Glance
Best Email Marketing Software for Ecommerce Businesses
The best email marketing software for ecommerce depends on what the business needs most. Some platforms stand out for advanced behavioral automation and segmentation. Others are better suited to CRM-connected marketing or businesses that want email bundled with broader conversion tools.
The eight platforms below all support ecommerce email marketing. I’ve highlighted what each platform does particularly well, where the trade-offs are, and which types of ecommerce businesses are most likely to get the most value from it.
1. HubSpot Marketing Hub
HubSpot is an all-in-one marketing platform with email capabilities. Teams can use workflows to automate email messages based on buyer behavior. Plus, the platform’s AI email writer can help craft messages that feel personal and aligned with the brand’s tone of voice. HubSpot offers a host of integrations — including Shopify, BigCommerce, and WooCommerce — so it integrates with the platforms teams already use.
Custom sock maker Sock Club shortened its sales cycle from 22 to 11 days using HubSpot’s personalized and segmented email campaigns with automated follow-up workflows.
Best for: Ecommerce businesses that want email marketing and automation connected to CRM, customer, and revenue data.
What we like: HubSpot’s biggest advantage for ecommerce isn’t just its email editor or automation builder. It’s the data underneath them. Because Marketing Hub is built on HubSpot’s Smart CRM, marketers get a complete view of customer interactions and synced ecommerce data. That information can be used to build segments, personalize messages, trigger workflows, and measure results without maintaining a separate customer database.
Key Features
- Marketing automation tied to customer data. HubSpot workflows can automate campaigns and customer journeys based on CRM data and customer behavior. Ecommerce teams can use that capability for workflows, such as abandoned-cart follow-ups, post-purchase communication, re-engagement, and other lifecycle campaigns.
- AI features for email creation and optimization. HubSpot’s email marketing tools and AI features can assist with email creation, personalization, and campaign execution. Then, AI-powered workflows can manage what gets sent and when. Marketers spend less time producing routine campaign elements and more time on strategy.
- Reporting connected to the broader customer journey. Because email activity lives alongside CRM and ecommerce data, marketers can evaluate campaign performance in the context of customer activity. Pro and enterprise plans add more sophisticated reporting and revenue attribution capabilities.
Pros
- In HubSpot, CRM, email marketing, segmentation, automation, and reporting share the same customer data.
- HubSpot offers a strong fit for businesses that want marketing connected with sales and customer service rather than operating email as a standalone channel.
- HubSpot-built integrations for Shopify and BigCommerce reduce manual work by syncing ecommerce and customer data into HubSpot.
- HubSpot’s free tools give small teams a way to start before moving to a paid Marketing Hub plan.
Cons
- The jump from Starter to Professional is significant, so businesses that need advanced automation should evaluate the total cost early rather than comparing entry-level prices alone.
- Some of HubSpot’s more advanced automation, personalization, reporting, and attribution capabilities require Professional or Enterprise plans.
- HubSpot may be more platform than a small ecommerce store needs if the primary requirement is simply sending newsletters and basic abandoned-cart emails.
Pro tip: Don’t compare ecommerce email platforms using the entry-level monthly price alone. Map the automations, segmentation, reporting, and contact volume the business is likely to need 12 to 24 months from now, then compare the plans that actually include those capabilities.
- Free: $0; available for up to two users, with no credit card required.
- Marketing Hub Starter: $20/month per seat at standard monthly pricing and includes 1,000 marketing contacts.
- Marketing Hub Professional: $890/month on monthly billing, or starting at $800/month with an annual commitment. Includes three Core Seats and 2,000 marketing contacts. A one-time $3,000 onboarding fee applies.
- Marketing Hub Enterprise: Starts at $3,600/month, includes five Core Seats and 10,000 marketing contacts. A one-time $7,000 onboarding fee applies.
2. Klaviyo
Klaviyo was built with B2C and ecommerce use cases at its center, and it shows. Customer profiles can incorporate purchase and browsing behavior, which marketers can use to create highly specific segments and trigger automated flows. For an ecommerce team that wants to get granular (“customers who bought this, viewed that, spent more than X, and haven’t purchased again within Y days”), that flexibility is a real strength.
Best for: Ecommerce brands, especially Shopify stores, that want sophisticated behavioral segmentation and automated email and mobile messaging built around real-time shopping data.
What we like: Klaviyo offers AI-supported workflow creation, content tools, and testing to help marketers monitor and improve sending reputation. However, as with any ESP, the platform can’t guarantee inbox placement. Sender reputation, list quality, and sending practices still matter.
Key Features
- Behavior-triggered, cross-channel automation. Klaviyo flows can automatically send messages based on real-time customer behaviors. Flows can incorporate email alongside channels such as SMS and mobile push.
Predictive analytics for customer targeting. Klaviyo can use purchase behavior to generate predictive metrics, such as expected customer lifetime value, churn risk, and predicted next-order date. Marketers can turn those predictions into dynamic segments. For instance, they might target customers who are predicted to churn rather than waiting until they’ve already disengaged.
Pros
- Klaviyo has a strong ecommerce focus, with detailed customer, order, catalog, and behavioral data available for targeting and automation.
- Klaviyo offers particularly deep Shopify integration for stores that want campaigns triggered by on-site and purchase behavior.
- Klaviyo’s sophisticated segmentation and automation can support highly individualized customer journeys.
- Klaviyo’s email and mobile messaging can be orchestrated within the same automated flows.
Cons
- Klaviyo pricing increases with the number of active profiles, so a fast-growing list can make Klaviyo considerably more expensive over time.
- Klaviyo’s depth can be more than a very small store needs if the marketing program consists primarily of newsletters and a few simple automated emails.
- Klaviyo is heavily optimized for B2C/ecommerce marketing; businesses that need email deeply connected to broader sales, service, and B2B CRM workflows may want to compare it with a more comprehensive customer platform.
Pro tip: If Klaviyo is on the shortlist, don’t test it with only a newsletter. Connect the ecommerce store and build one real lifecycle flow (abandoned cart, post-purchase, or win-back) using actual customer data. That’s where Klaviyo’s advantages become much easier to evaluate.
- Free: Up to 250 active profiles and 500 email sends per month, plus $5 of mobile messaging per month.
- Paid email plans: Pricing scales according to the number of active profiles and email sends. A paid plan generally allows monthly email sends equal to 10 times the maximum number of profiles in the selected plan.
- Mobile messaging: Priced separately based on message type, destination, and carrier rates.
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3. Zoho Campaigns
Zoho Campaigns offers a surprising amount of ecommerce functionality for the price. Connect a Shopify, WooCommerce, or Zoho Commerce store and the platform can use data for segmentation, promotional campaigns, and post-purchase follow-ups. For a smaller business that already lives in the Zoho ecosystem, that combination can be compelling.
Best for: Budget-conscious ecommerce businesses, particularly those already using Zoho products and want email automation, ecommerce data sync, and segmentation without paying for a more complex marketing platform.
What we like: Zoho Campaigns includes Send Time Optimization, which identifies when individual contacts are more likely to open an email.
Key Features
- Behavioral and ecommerce segmentation. Higher-tier plans support advanced segmentation using criteria such as campaign interactions and ecommerce activity.
- Cadence optimization. Email Cadence tools help marketers manage how frequently subscribers receive messages. That’s useful when promotional calendars start getting busy.
- Connections across the Zoho ecosystem. Businesses already using Zoho can keep email marketing closer to the rest of their customer data and workflows.
Pros
- Zoho Campaigns is one of the lowest-cost options in this comparison, with a generous free plan.
- Zoho Campaigns supports Shopify, WooCommerce, and Zoho Commerce data for ecommerce campaigns and automation.
- Zoho Campaigns’ abandoned-cart and post-purchase follow-up capabilities address two important ecommerce lifecycle use cases.
Cons
- Zoho Campaigns’ ecommerce integrations are more limited than platforms with broader app ecosystems.
- In Zoho Campaigns, only one ecommerce store can be connected to a Zoho Campaigns account at a time, which may be restrictive for multi-store businesses.
- Some of the most useful ecommerce segmentation and automation capabilities require a higher-tier Zoho Campaigns plan.
- Businesses that need highly sophisticated cross-channel customer journeys or a deeper ecommerce-specific data model may outgrow Campaigns and need to evaluate Zoho Marketing Automation or another platform.
Pro tip: Don’t assume the free or Standard plan includes the segmentation and automation required for an ecommerce program. List the behaviors you want to target and make sure the Zoho plan you’re comparing actually supports those criteria.
- Forever Free: $0 for up to 2,000 contacts and 6,000 emails per month.
- Standard: Paid plans start at approximately $4/month, depending on contact volume and billing term. Standard includes unlimited email sending, basic segmentation, and basic workflows.
- Professional: Adds advanced segmentation, contact scoring and tags, and more advanced workflow capabilities. Pricing scales with contact volume.
- Free trial: 14 days.
4. Mailchimp
Mailchimp makes it relatively easy for an ecommerce team to move beyond basic newsletters without jumping immediately into a highly specialized platform. Just connect a store. Then, marketers can use customer behavior to build segments, trigger automations, recommend products, and track campaign-driven sales. For a smaller team, that balance of usability and ecommerce capability can be attractive.
Best for: Mailchimp is one of the best email marketing platforms for small businesses.
What we like: Marketers can segment audiences using purchase and engagement data. Standard plans and above add predictive analytics that use purchase history, browsing behavior, and email engagement to identify patterns in customer behavior.
Key Features
- Ecommerce marketing automation. Mailchimp can trigger automated messages based on customer behavior. Ecommerce teams can use these signals for abandoned-cart reminders and other lifecycle communications.
- Broad integration ecosystem. Mailchimp supports more than 300 integrations, including Shopify, WooCommerce, Square, Wix, Stripe, Salesforce, and Zapier. That gives smaller businesses flexibility to connect email marketing with the tools they already use.
Pros
- Mailchimp has a familiar, relatively approachable interface for teams moving beyond basic email marketing.
- Mailchimp supports abandoned-cart, post-purchase, product-recommendation, and other ecommerce automations.
- Mailchimp’s Standard plans add predictive analytics and more sophisticated automation and optimization tools.
Cons
- Mailchimp’s free plan is now quite limited, with only 250 contacts and 500 monthly email sends.
- More advanced automation, predictive analytics, and optimization capabilities require higher-tier plans.
- Mailchimp’s pricing rises with contact volume, and overage charges can apply when contact or send limits are exceeded.
- Businesses that want extremely granular ecommerce segmentation and lifecycle orchestration may find a more ecommerce-specialized platform than Mailchimp.
Pro tip: Pay attention to Mailchimp’s contact and sending limits when comparing plans. A plan may accommodate the size of the database but still fall short if the business sends several campaigns or automated messages each month. Calculate both before choosing a tier.
- Free: $0 for up to 250 contacts and 500 email sends per month, with a daily send limit of 250.
- Essentials: Starts at $13/month for up to 500 contacts, with monthly sends equal to 10 times the contact limit.
- Standard: Starts at $20/month for up to 500 contacts, with monthly sends equal to 12 times the contact limit. Standard adds more advanced automation, AI tools, predictive customer insights, and reporting.
- Free trial: Mailchimp currently offers a 14-day trial for Essentials and Standard plans.
5. Kit (formerly ConvertKit)
Kit approaches ecommerce from a creator’s point of view. Email, audience growth, automation, and monetization live close together. A creator can build a list, nurture subscribers, and sell without assembling a complicated marketing stack. For creators who also sell physical products, Kit’s Shopify integration adds useful purchase and abandoned-checkout automations.
Best for: Creators, educators, coaches, and other audience-first businesses selling digital products, memberships, paid newsletters, courses, or a focused catalog of physical products.
What we like: Creators can sell ebooks, downloads, memberships, and other digital products directly through Kit. Products can be promoted from emails and landing pages. Purchase data can feed back into subscriber profiles and automations.
Key Features
- Visual Automations built around subscriber behavior. Kit’s visual automation builder can branch customer journeys based on actions such as subscribing, clicking, purchasing, or becoming inactive. Marketers can automatically apply tags, move subscribers into segments, and send email sequences based on those behaviors.
- Shopify purchase and abandoned-checkout automation. Kit’s Shopify integration can sync customers and purchase data, trigger automations when subscribers buy specific products, and follow up when shoppers begin checkout but don’t complete a purchase.
- Creator-focused integrations and audience tools. Kit connects with Shopify, Thinkific, Calendly, Mighty Networks, and more than 100 other platforms. Its creator-network features are designed around businesses that grow by building an audience first and monetizing it over time.
Pros
- Kit is an excellent fit for creators whose email list is central to how they build and monetize an audience.
- Kit’s visual automations make it relatively easy to build funnels around subscriber interests, clicks, and purchases.
- Kit’s Shopify integration supports product embedding, purchase-triggered automations, and abandoned-checkout recovery.
Cons
- Free plans do not include the full automation and email-sequence functionality that makes Kit most useful for ecommerce.
- Kit is less focused on traditional product-catalog ecommerce than platforms built specifically around retail customer, catalog, and order data.
- Businesses managing large or complex physical-product catalogs may want deeper ecommerce segmentation, merchandising, and cross-channel capabilities than Kit provides.
- Paid-plan pricing rises with subscriber count, so the generous free-plan allowance shouldn’t be used by itself to estimate long-term cost.
Pro tip: Kit makes the most sense when the audience is an important part of the product. If the business sells expertise, Kit deserves a serious look. If the business manages thousands of SKUs and needs highly granular retail segmentation, compare its ecommerce capabilities carefully with a platform built more specifically for that job.
- Free: $0 for up to 10,000 subscribers, with unlimited forms, landing pages, and email broadcasts. Digital products and subscriptions are also available on the free plan.
- Creator: Starts at $39/month on monthly billing for up to 1,000 subscribers. Includes unlimited email sequences, Visual Automations, and automation rules.
- Pro: Starts at $79/month on monthly billing for up to 1,000 subscribers and adds more advanced reporting, audience, automation, and growth features.
- Free trial: Paid plans include a 14-day free trial with no credit card required.
6. ActiveCampaign
ActiveCampaign’s strength is automation depth. Ecommerce marketers can build journeys around purchases, abandoned carts, engagement, and other behaviors. From there, they can use conditional logic to change what happens next. For teams that have outgrown a handful of simple autoresponders and want more control over customer journeys, that flexibility is a real advantage.
Best for: Growing ecommerce businesses that need sophisticated, behavior-driven automation and are willing to invest a little more time in setup to get it.
What we like: Automations begin when a shopper purchases a product, abandons a cart, places an order, or meets other customer criteria. Ecommerce teams can use branching logic and multiple actions to build workflows.
Key Features
- Cross-channel customer journeys. ActiveCampaign can extend automation beyond email with channels such as SMS and WhatsApp. WhatsApp Messaging is now a native ActiveCampaign capability, with its own flow builder and shared inbox functionality. SMS is available as an add-on.
- Large integration and automation ecosystem. ActiveCampaign connects with more than 1,000 apps and offers hundreds of pre-built automation recipes. That gives marketers a useful head start when connecting ecommerce, a CRM, and other tools into customer journeys.
Pros
- ActiveCampaign has one of the strongest automation builders in this comparison for complex, behavior-driven customer journeys.
- ActiveCampaign supports cross-channel orchestration across email and, with the appropriate add-ons, SMS and WhatsApp.
- ActiveCampaign’s pre-built automation recipes can reduce the work required to create common ecommerce journeys from scratch.
Cons
- ActiveCampaign’s flexibility comes with a learning curve; teams looking primarily for simple newsletters and basic automations may find it more platform than they need.
- The Starter plan limits automations to five actions, so businesses evaluating ActiveCampaign specifically for sophisticated automation should compare higher-tier pricing rather than focusing on the entry price.
- More advanced segmentation, predictive features, attribution, and some ecommerce capabilities require higher-tier plans.
- SMS and other capabilities can add to the base subscription cost, so cross-channel programs should be priced as a complete stack rather than by email-plan price alone.
Pro tip: If advanced automation is the reason ActiveCampaign made the shortlist, test the workflow you actually want to build before choosing a plan. A five-action Starter automation can look very different from the multi-branch customer journey that made ActiveCampaign appealing in the first place.
- Starter: Starts at $15/month for 1,000 contacts with annual billing, or approximately $19/month on month-to-month billing. Starter includes email marketing and automation but limits each automation to five actions.
- Plus: Starts at $49/month for 1,000 contacts with annual billing and adds unlimited automation actions, broader segmentation, and additional ecommerce and CRM capabilities.
- Pro: Starts at $79/month for 1,000 contacts with annual billing and adds advanced segmentation, predictive and conditional content, attribution, and other advanced functionality.
- Enterprise: Starts at approximately $145/month for 1,000 contacts with annual billing and adds premium segmentation, enterprise support, and additional controls.
- Free trial: ActiveCampaign offers a 14-day free trial; there is no ongoing free plan.
7. GetResponse
GetResponse packs a lot into one platform. Ecommerce teams can combine email campaigns with landing pages, signup forms, sales funnels, web push notifications, and other tools for converting customers. That makes it particularly interesting for a smaller team trying to do more without stitching together half a dozen separate marketing tools.
Best for: Small and midsize ecommerce businesses that want email marketing and ecommerce automation bundled with other conversion tools.
What we like: Ecommerce marketers can place product recommendations, product information, and promotional codes directly into emails. Recommendation tools can use customers’ purchase history to select relevant products for upsell and cross-sell campaigns.
Key Features
- Ecommerce data for segmentation and personalization. GetResponse can import product, purchase, order-value, and abandoned-cart data from connected stores. Marketers can use that information to create segments based on what customers bought and how much they spend.
- Abandoned-cart and behavior-triggered automation. Ecommerce campaigns can automatically follow up when shoppers leave products behind. Meanwhile, the visual automation builder supports broader journeys based on purchases, website visits, engagement, and other customer behaviors. GetResponse also supports price-drop campaigns that notify interested shoppers when products become less expensive.
- Conversion tools beyond email. Depending on the plan, GetResponse combines email with landing pages, forms, sales funnels, and other marketing tools. For teams trying to consolidate their marketing stack, that breadth can be a meaningful advantage.
Pros
- GetResponse combines email marketing and ecommerce automation with landing pages, funnels, forms, and other conversion tools.
- Unlimited monthly email sends are included across GetResponse’s current paid plans.
- GetResponse’s Marketer plan includes unlimited automation workflows and advanced audience segmentation.
Cons
- The entry-level Starter plan includes only one custom automation workflow and lacks some of the ecommerce capabilities that make GetResponse most relevant to this comparison.
- Abandoned-cart recovery, advanced segmentation, revenue reporting, and other important ecommerce features require the Marketer plan or higher.
- The breadth of the platform can be unnecessary for businesses that already have dedicated landing-page, funnel, webinar, and conversion tools.
- Some of GetResponse’s most advanced ecommerce capabilities, including its more sophisticated AI product-recommendation offering, are associated with its enterprise-level offering rather than standard self-service plans.
Pro tip: For ecommerce, I’d treat the Marketer plan, not Starter, as the realistic baseline for comparing GetResponse with other platforms in this list. Starter looks inexpensive, but Marketer is where advanced segmentation, unlimited automation workflows, promo codes, and revenue reporting come into the picture.
- Starter: $19/month on monthly billing, or $15.58/month when billed annually. Includes unlimited monthly email sends, a welcome series, landing pages, forms and popups, and one custom automation workflow.
- Marketer: $59/month on monthly billing, or $48.38/month when billed annually. Adds unlimited automation workflows, advanced segmentation, abandoned-cart recovery, sales funnels, promo codes, revenue reporting, and unlimited web push notifications.
- Creator: $69/month on monthly billing, or $56.58/month when billed annually. Includes Marketer features plus webinars, course creation, premium newsletter subscriptions, and other creator-focused capabilities.
- Enterprise: Custom pricing, with features including dedicated sending infrastructure, SMS marketing, mobile push notifications, AI product recommendations, transactional email, and premium support.
- Free trial: GetResponse offers a 14-day free trial.
8. MailerLite
MailerLite keeps ecommerce email marketing approachable. It combines campaigns, visual automations, landing pages, and basic monetization tools in an interface designed for smaller teams that may not need — or want to learn — a highly complex marketing platform. For businesses with straightforward lifecycle needs, that simplicity can be an advantage rather than a limitation.
Best for: Small ecommerce businesses, creators, and lean marketing teams that want straightforward email marketing and ecommerce automation at a relatively low starting cost.
What we like: MailerLite supports ecommerce automation triggers. Depending on the ecommerce platform, marketers can also trigger abandoned-cart workflows and use store activity to start post-purchase, cross-sell, and retention campaigns.
Key Features
- Built-in selling and audience-growth tools. MailerLite combines email with forms, landing pages, websites, digital products, bookings, and paid newsletters. That can be useful for smaller ecommerce or creator businesses. Teams can manage both audience growth and simple monetization from one platform.
- Accessible automation builder. Marketers can build visual workflows around subscriber and ecommerce behaviors without needing developer resources. Prebuilt automation templates make common lifecycle campaigns easier to launch.
Pros
- MailerLite’s straightforward visual automation makes the platform approachable for small teams.
- MailerLite supports ecommerce integrations with Shopify, WooCommerce, BigCommerce, PrestaShop, Wix, Squarespace, and others.
- MailerLite’s free plan includes campaigns, three automations, a landing page, forms, and one digital product or booking.
- MailerLite’s paid plans add broader automation, personalization, testing, and audience-management capabilities.
Cons
- The free plan is now limited to 250 subscribers and 2,500 email sends per month, so growing ecommerce stores may outgrow it quickly.
- Ecommerce trigger availability varies by platform. For example, Shopify currently supports abandoned-checkout automation but not MailerLite’s abandoned-cart trigger.
- Shopify abandoned-checkout workflows have additional limitations: They currently trigger only for returning customers who have previously placed an order.
- Teams that need advanced predictive segmentation, complex branching, or sophisticated cross-channel lifecycle orchestration may find MailerLite less capable than more specialized platforms.
Pro tip: Check the exact ecommerce triggers available for the store platform before choosing MailerLite. “Supports Shopify” or “supports WooCommerce” doesn’t necessarily mean every automation works identically across both integrations.
- Free: $0 for up to 250 subscribers and 2,500 monthly emails. Includes up to three automations, one website, one landing page, one digital product or booking, and three signup forms.
- Comfort: Starts at $12/month and adds features such as unlimited templates, up to 50 automations, dynamic content, smart sending, multivariate testing, and additional landing pages and digital products.
- Power: Starts at $25/month and adds unlimited monthly emails, automations, landing pages, forms, user seats, digital products, bookings, and multiple automation triggers.
- Enterprise: Custom pricing for businesses with 200,000+ subscribers, with dedicated support and optional dedicated IP capabilities.
- Free trial: MailerLite offers a 14-day trial of premium features with no credit card required.
Free Email Marketing Tools
Create, personalize, and optimize your marketing emails without waiting on designers or IT.
- Boost email opens.
- Design stunning emails.
- Automate follow ups.
- And more!
Benefits of Email Marketing Software for Ecommerce
Top email marketing services offer automated lifecycle campaigns, behavioral segmentation, personalization, and reporting that connects email activity to sales. These features solve several recurring problems:
- Shoppers leaving without buying.
- Customer data sitting in disconnected systems.
- Generic campaigns failing to reflect individual behavior.
- One-time buyers not coming back.
Shoppers abandon their carts before completing a purchase.
Cart abandonment represents revenue that was close to happening, but didn’t. Email marketing software can automatically identify eligible shoppers who leave items behind and trigger reminder sequences designed to bring them back.
For example, ecommerce businesses can connect their store to HubSpot and use Marketing Hub’s marketing automation tools to trigger abandoned-cart emails. Instead of relying on a marketer to identify and contact those shoppers manually, the follow-up happens as part of an ongoing workflow.
Marketers can struggle to see which emails and products actually drive sales.
Opens and clicks tell part of the story, but ecommerce teams ultimately need to know what contributed to purchases and revenue. Email marketing platforms with ecommerce reporting can connect campaign activity with customer and transaction data. Teams then see which messages, audiences, and products are producing results.
HubSpot’s marketing reporting can connect campaign activity with broader customer and revenue data. That gives marketers a stronger basis for deciding which campaigns to repeat, adjust, or stop.
Generic email campaigns become less effective as the customer base grows.
A single promotion sent to every subscriber ignores major differences between a first-time visitor, a recent purchaser, a high-value repeat customer, and someone who hasn’t bought in six months. Ecommerce email marketing software helps solve that problem. Customers are segmented using behavioral, purchase, and engagement data. Messages are personalized for those groups.
Because HubSpot email features are built on the Smart CRM, marketers can use customer data to create segments and personalize email content. Messages can then adapt based on what is known about the recipient.
One-time buyers don’t automatically become repeat customers.
The first purchase is only one point in the customer relationship. Without continued communication, customers may forget the brand or buy from a competitor the next time. Email automation helps ecommerce businesses stay connected after the sale with post-purchase education, replenishment reminders, cross-sell and upsell campaigns, and win-back sequences.
For businesses that also want operational messages, such as order confirmations, HubSpot offers transactional email capabilities within the same broader platform. These ongoing communications can support the customer relationship without requiring every message to be sent manually.
5 Important Features for Ecommerce Email Marketing Software
The best ecommerce email marketing platforms do more than send campaigns. They connect store and customer data, automate lifecycle messages, support useful segmentation, help marketers understand what drives revenue, and scale as the business grows.
Here are five features I’d look at closely when comparing platforms.
1. Ecommerce Integrations That Sync Customer, Product, and Order Data
A native ecommerce integration should do more than pass over an email address. The strongest integrations sync customer profiles, orders, and other behavioral data into the email platform. Marketers can use that information for targeting and automation.
Better data reduces manual work and makes personalization more useful. Marketing Hub, for example, integrates with Shopify and BigCommerce, while HubSpot-certified WooCommerce integrations can sync ecommerce data into HubSpot’s CRM for segmentation and lifecycle campaigns.
2. Automation Built Around Ecommerce Behavior
Ecommerce email automation should support triggers, such as cart abandonment, purchases, product views, inactivity, and post-purchase behavior. Stores can then send relevant messages when customer intent is highest, instead of relying only on scheduled promotional campaigns.
When comparing platforms, look beyond whether they have an automation builder. Check which ecommerce triggers are actually available, how many steps a workflow can include, and whether important capabilities require a higher-tier plan.
3. Segmentation and Personalization Using Real Customer Data
Basic demographic segments are useful, but ecommerce marketers often need to target based on purchase history, order value, product interest, or customer lifetime value. A strong platform should make those segments easy to create and update automatically. It should also support personalization that goes beyond inserting a first name.
4. Reporting That Connects Email Activity to Sales and Revenue
Opens and clicks are useful diagnostic metrics, but ecommerce teams also need to understand which campaigns, automations, and customer segments contribute to sales.
Look for reporting that connects email activity to transactions, products, conversions, and revenue. More advanced platforms may also offer attribution reporting across multiple customer touchpoints. HubSpot Marketing Hub, for example, connects marketing activity with CRM and revenue data, with more advanced attribution capabilities available on higher-tier plans.
5. Pricing and capabilities that still make sense as the business grows
A platform can look inexpensive at 500 or 1,000 contacts and become much less attractive as the database, send volume, automation requirements, or team size increases. Compare more than the entry price. Look at limits and which plan includes the ecommerce features the business will actually use. The right platform should support more sophisticated workflows and a larger customer base, without forcing an unnecessary migration later.
How to Choose an Email Marketing Tool for Ecommerce
The best ecommerce email marketing platform is the one that fits the business’s current technology, marketing complexity, and growth plans, not necessarily the one with the longest feature list.
1. Start with the ecommerce platform and must-have workflows.
Identify the store platform and the customer journeys email needs to support. That may include abandoned-cart recovery, post-purchase follow-up, product recommendations, replenishment, or win-back campaigns.
Then, confirm that each platform on the shortlist supports the required ecommerce integration and triggers. An integration with Shopify or WooCommerce is only useful if it syncs the data and behaviors the marketing team actually needs.
2. Compare the plan that includes the features you’ll use.
Entry-level pricing can be misleading. The least expensive plan may not include advanced segmentation, multi-step automation, abandoned-cart recovery, or the reporting capabilities that put the platform on the shortlist in the first place.
Compare pricing at the appropriate feature tier — and at both the current and projected contact count — to get a more realistic picture of long-term cost.
3. Test a real ecommerce workflow before committing.
A demo of the email editor won’t tell you much about how well a platform will support an ecommerce marketing program.
Connect the store, sync customer and order data, build a segment, and create one representative lifecycle automation. An abandoned-cart, post-purchase, or win-back flow will reveal far more about ease of use, data quality, and automation flexibility than sending a test newsletter.
Frequently Asked Questions About Email Marketing Tools for Ecommerce
What is the best email marketing tool for ecommerce?
The best email marketing tool for ecommerce depends on the business’s priorities. HubSpot is a strong fit for businesses that want ecommerce email connected to CRM, sales, and customer service. Klaviyo stands out for deep ecommerce segmentation and lifecycle automation. Zoho Campaigns is a budget-friendly option. MailerLite works well for smaller teams that want straightforward, affordable email marketing.
What features should I look for in email marketing tools for ecommerce?
Look for ecommerce integrations that sync customer, product, and order data; automation triggered by behaviors such as cart abandonment and purchases; segmentation and personalization; reporting tied to conversions and revenue; and pricing that still makes sense as the contact database grows. Cross-channel messaging, product recommendations, predictive analytics, and A/B testing can also be useful, depending on the business’s needs.
Is HubSpot good for ecommerce?
HubSpot is a strong option for ecommerce businesses that want email marketing, automation, segmentation, and reporting connected to CRM and customer data. HubSpot-built integrations are available for Shopify and BigCommerce, while HubSpot-certified WooCommerce integrations can sync ecommerce data into HubSpot for segmentation, abandoned-cart campaigns, and other lifecycle marketing.
How much does email marketing software for ecommerce cost?
Pricing varies widely based on contact count, send volume, automation needs, and plan tier. Some platforms offer free plans, including HubSpot, Zoho Campaigns, Kit, Mailchimp, and MailerLite. Paid plans in this comparison start as low as about $4 per month, but advanced ecommerce automation can push the realistic cost much higher, so compare the plan that includes the features the business will actually use.
Which email marketing tool works best with Shopify?
Klaviyo is a strong choice for Shopify stores that want deep ecommerce segmentation and behavioral automation based on browsing, purchase, and cart activity. HubSpot Marketing Hub is a better fit for businesses that want Shopify data connected to CRM, marketing automation, sales, and customer service workflows in one platform.
What’s the best free email marketing tool for ecommerce?
The best free email marketing tool for ecommerce depends on what the business needs. HubSpot is a strong option for businesses that want email marketing connected to a CRM, Kit offers an unusually generous free subscriber allowance for creators, and MailerLite is a good fit for smaller teams that want straightforward campaigns and basic automation.
Meet HubSpot, the top email marketing choice for ecommerce companies.
Marketing Hub is built on the all-in-one HubSpot customer platform, so you can connect your email marketing, sales, and customer service, plus power your marketing efforts with CRM data.
With HubSpot, marketers can create sophisticated automated email sequences that trigger based on customer behaviors. Beyond that, teams can track email opens and revenue attribution all within the same platform to optimize campaigns.
Join other ecommerce brands that are growing with HubSpot’s email marketing. Get started with HubSpot today.
Editor's note: This post was originally published in October 2025 and has been updated for comprehensiveness.
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