Gone are the days where marketers were forced to rely on intuition when making important business decisions. Thanks to new and continuously improving software, we now have valuable data to enrich our strategies. But organizing and recording it can get a little tricky.
If you've ever sat down in front of a busy Excel sheet, you already know this. With so many different formulas and shortcuts for handling data, it's easy to get tripped up and make a costly mistake -- the type of mistake you wouldn't want your boss to catch.