As a marketer, you've likely heard the buzz around popular social platform TikTok, which now has 500 million monthly active users and is the third-most downloaded app globally.
The video-based social app has incredible potential for marketers, particularly since it's so popular with the Gen-Z and millennial demographic. But, despite its potential, many marketers are unsure how to approach marketing on the app.
Some brands are already making headway on TikTok, of course — for instance, Chipotle has over 55K fans on TikTok, while the NBA has an impressive 5.1 million.
But, despite a few early adopters, most marketers still haven't figured out how to monetize TikTok … or whether it's even worth it to do so.
If you're considering investing in TikTok in 2020, we've got you covered. Here, Visme put together an infographic featuring 10 steps to generating leads on TikTok. Take a look to decide for yourself whether you're interested in testing out these steps with your own social team./p>
But first — why use TikTok for lead generation at all?
Why use TikTok for lead generation?
There are a few good reasons TikTok can be a great platform to generate new leads:
1. It allows for mobile-first campaigns.
The 2010s has been the decade of mobile, and it doesn't show signs of slowing. The number of mobile users in the world continues to grow, as even those from developing countries start to get their hands on smartphones at increasing rates.
But what makes TikTok particularly enticing, aside from its increasing growth, has been its use of micro-videos that are easy to watch on mobile.
The majority of mobile users allot their time to watching short videos. The way TikTok is built, users can create 15-second videos at most. It isn’t surprising, then, to see the platform grow the way it has over the years as its format is perfect with what mobile users prefer to consume.
Additionally, from an operations standpoint, the mobile format is relevant. You can run a business right from your phone, so investing in a mobile-based application like TikTok can fit right into your mobile-first campaigns.
2. It's great for brands targeting a younger market.
From its inception, TikTok made it a point to target younger viewers. They understood the youth uses social media applications differently, and that directed most of their features and campaigns. Very quickly, they became the application younger audiences were addicted to.
To this day, the number of TikTok users online grows at a rapid rate, with a large chunk of those users in their late teens and early 20's.
This information is especially important for businesses who are trying to reach a younger audience. After all, the younger demographic is going to be the market with the most purchasing power in the future — in fact, it's already projected at about 40% in 2020.
3. It enables your brand to produce authentic content.
Authenticity matters, especially to millennials and Gen Z. Keeping things real and genuine is key in getting buyers to believe your business does more than just get consumers to buy products.
Doing this can be difficult, but a great place to start is by focusing on storytelling. Focusing on narrative shows your business goes beyond money and emphasizes the human element to things.
In a nutshell? Authentic brands attract quality leads. And with TikTok paving the way for authentic brand building — especially with content creators who have huge influencing power — this platform is the place to be.
Next, let's explore the 10 steps to generate leads on TikTok: