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Microsoft is keeping generative AI front and center in its search products.
In January, the company extended its partnership with Open AI, the maker of ChatGPT with a multi-year investment believed to be worth $10 billion. The following month, Microsoft launched new AI-powered versions of its Bing search engine and Microsoft Edge web browser.
This week Microsoft announced the launch of Bing Image Creator — an AI-powered tool that allows users to create images at the click of a button (a major upgrade from WordArt).
One day you stopped using WordArt and didn't even know it.— Microsoft (@Microsoft) March 22, 2023
Users can type a brief image description into the chat window on Bing or upon clicking the Image Creator icon within Microsoft Edge to get custom images generated by OpenAI’s DALL-E.
The feature is currently available for Bing and Microsoft Edge preview users.
In addition to image generation, Microsoft is rolling out Visual Stories and Knowledge Cards 2.0 to aid Bing users in their visual searches. With Visual Stories, search results can include AI-generated video and audio clips. The Knowledge Card 2.0 update will include visual search results such as infographics generated by AI.
What does this mean for marketers?
It’s clear that AI has the potential to streamline and automate tasks for marketers. While it’s no replacement for skilled marketers, AI’s ability to automatically generate imagery and written content can be a big time-saver for scaling teams.
Additionally, with companies like Microsoft integrating AI into search engines, it’s worth noting the potential impacts this will have on search-driven content.
With search results generating elements such as charts and graphs, creating content that includes fresh research, data, and insights will be crucial for marketers looking to generate traffic from searches. As search engines continue to get smarter, marketers will be tasked with creating standout content that is distinctly different from competitors.
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