1. PR Fire
Starting at just £50 (approx. $65 USD), PR Fire syndicates your release to journalists and media personnel in your chosen categories -- all within four hours after uploading your content.
Additionally, you'll get a report a couple of weeks after your campaign to show you how successful it was.
PR Fire also offers the option to have your press release re-written by a professional journalist for an extra £50:
Image courtesy of PR Fire.
Plus, you can have your story promoted on the popular forum Reddit -- a great way to get your brand (and your press release) in front of an engaged online community.
PR Fire has landed its customers press coverage in a range of top tier publications, including BuzzFeed, Metro, The Huffington Post, and The Times, so it's definitely worth checking out.
2. PR Web
PR Web is a tool owned by Cision. Their press release distribution service allows you to upload your press release (along with rich media like images and videos), then distribute the story to journalists and publications in your selected categories.
PR Web also provides you with a comprehensive analytics dashboard, so you can monitor the impact of your campaign and calculate important metrics such as ROI.
The basic option, at a cost of $99, allows you to publish your release on PRWeb.com.
Additionally, there are advanced options that may be worth a try if you have the budget. These range in price from $189 to $389, and include further distribution to media outlets, targeted journalists, and industry influencers:
Image courtesy of PR Web.
A popular service for PR professionals, Response Source offers a range of public relations tools, including media databases. And you can also release your news via the Response Source Press Release Wire.
There are several pricing options. If you're an ad hoc user, you can pay £85 (approx. $110 USD) each time. Or, if you distribute press releases often, consider one of their package options.
With over 20 years of experience, Response Source has built up a thriving network of journalists and publications, so you can benefit from having your news distributed by email to useful contacts.
You’ll also get your own "newsroom", along with access to analytics such as the number of views your press release received, and to how many recipients it was emailed.
Image courtesy of Response Source.
Presswire has a live global database, allowing you to send your press release directly to the journalists who are most likely to pick up your story.
Worldwide distribution starts at $400 (or $250 if you only want the story distributed to journalists in the USA), but there are several add-ons you can include to boost your reach.
Key to Presswire's offering is its advanced analytics platform -- a system which tracks each recipient of your release, providing insight on:
- Who opened your press release
- Whether your release was forwarded
- How many times it was read
- How long people spent reading it
These insights can be helpful in allowing you to refine your approach for future press releases.
Using a cloud-based platform, 24-7 Press Release distributes your news to traditional and digital outlets with a user-friendly interface.
The basic "Visibility Boost" package is an ideal starting point for small business owners. Costing just $49, your release will be sent to over 50 premium news sites and published on the service's RSS feed.
You'll also receive a report that tells you if your story was picked up.
One thing to note is that the basic option has a two-day turnaround, so if your news is time-sensitive, you'll need to be prepared in advance. The more advanced packages come with next-day turnaround, which is helpful if you're in a rush.
Remember to Keep the Relationship Alive
When you need to create a press release, follow the distribution steps in this guide to boost your chances of landing coverage.
But remember -- not every press release will get picked up and turned into a news story, so don't get too disheartened if it takes a while to gain some traction.
Keep tweaking and refining your approach until you see success. Your first piece of coverage could well be the domino that starts the run. A story picked up by one news outlet can soon snowball from publication to publication.
Plus, if your story does get picked up, don't forget to thank the journalist. It can facilitate a relationship with the journalist which you can then nurture, and might lead to easier coverage down the line.
Ultimately, you can never have too much good press!
Originally published Jun 13, 2019 7:00:00 AM, updated July 12 2019