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Marketing / April 18, 2017 How to Use Canva: An 8-Step Guide to Creating Visual Content
How to Use Canva: An 8-Step Guide to Creating Visual Content

By Gretchen de Guzman

Creating-Visual-Content-with-Canva-compressor.jpg

Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But since then, it's gone to “here to stay.” After all, articles with an image once every 75-100 words tend to get 2X social shares than articles with fewer images.

But in the previous article, Kawasaki -- chief evangelist for Canva, a remarkably ... Read More

Marketing / April 17, 2017 How to Pick the Perfect Font Pairings for Your Website: 7 Free Tools
How to Pick the Perfect Font Pairings for Your Website: 7 Free Tools

By Karla Cook

With so many custom fonts readily available for download, selecting a combination of typefaces to feature on your next project can be an unexpected time sink. There are seemingly endless pairing possibilities -- how can you be expected to choose?

Whether you're diving into a major website redesign or a creating a simple infographic, you need a font combination that looks professional, polished, and doesn't distract from your content. And you need it fast. 

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Marketing / April 14, 2017 Easter Eggs: 10 of the Internet's Best Hidden Gems
Easter Eggs: 10 of the Internet's Best Hidden Gems

By Amanda Zantal-Wiener

Sometimes, it seems like the internet is full of tedium -- waiting for a page to load, juggling different passwords, and trying to find the perfect GIF image to describe your mood. But luckily, it's also full of really cool nuggets, thanks to the clever developers who make it their mission to put the curiosity and fun back into our daily routines. What's another name for those? Easter eggs.

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Marketing / April 12, 2017 Clip Art Through the Years: A Nostalgic Look Back
Clip Art Through the Years: A Nostalgic Look Back

By Amanda Zantal-Wiener

When I was growing up, it was a pretty big deal to have a computer with an operating system other than DOS. If you had an Apple, or even a computer with Windows, your house was the place to be. Not only were you likely to have the coolest games, but also, you probably had access to clip art libraries, which made for hours of entertainment -- for me, at least.

Today, it’s hard to imagine a world where you can’t procure an image just by searching for it online.

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Marketing / March 30, 2017 The Ultimate Cheat Sheet of Social Media Photo & Image Sizes [Infographic]
The Ultimate Cheat Sheet of Social Media Photo & Image Sizes [Infographic]

By Lindsay Kolowich

When you're selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it. What if you want to make sure a certain part of your cover photo isn't obstructed by your profile photo? And what's the difference between shared link thumbnails, or in-stream photos -- are the dimensions different for those?

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Marketing / March 7, 2017 How to Design a Website: 50 Brilliant Homepage Designs to Get You Started [Free Ebook]
How to Design a Website: 50 Brilliant Homepage Designs to Get You Started [Free Ebook]

By Lindsay Kolowich

Before you jump into a website redesign project, start with a little inspiration.

Here at HubSpot, we've created several resources that can assist you during the website design or redesign process (like this Excel workbook, and this SEO guide). But we also recognize that even if you're seriously considering a website redesign, you might not be ready to get into the nitty gritty of the process right away.

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Marketing / February 27, 2017 The Do's and Don'ts of Infographic Typography [Free Guide]
The Do's and Don'ts of Infographic Typography [Free Guide]

By Kate Taylor Mighty

The following is an excerpt from Do's and Don'ts of Infographic Design, a free guide we created with our friends at leading graphic design software company Venngage. If you'd like to access the full guide, click here.

One of the most important, but least considered parts of designing an infographic is typography. After all, picking the right fonts is exceptionally hard. Besides the fact that there are thousands of options, finding the “right” font is actually really subjective.

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Marketing / February 21, 2017 14 of the Best Brands on Instagram Right Now
14 of the Best Brands on Instagram Right Now

By Lindsay Kolowich

For a while now, it's been clear that Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has a whopping 600 active monthly million users as of December 2016, the last 100 million of which joined in the prior six months.

In a world where visual content remains a crucial part of any business' marketing strategy, Instagram presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.

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Marketing / January 24, 2017 How Growth-Driven Design Impacts Your Sales Process (And Why You Shouldn't Ignore It)
How Growth-Driven Design Impacts Your Sales Process (And Why You Shouldn't Ignore It)

By Artash Arakelyan

When I first got into digital marketing as a career change a few years back (I had previously worked as a financial advisor and had a brief stint starting a study-abroad program for a Chinese government contracted company) I thought the term ‘growth driven design’ was a bit haughty.

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Marketing / January 24, 2017 63 Web Design Terms Every Marketer Should Know
63 Web Design Terms Every Marketer Should Know

By Amanda Zantal-Wiener

When you're new to marketing, especially on a small team, you might have to do a lot of things at a moment's notice. And when it comes to things like blogging and social media, sure, you've got this. But soon enough, you're being pulled onto design projects. One day you're mocking up an infographic; the next, you're designing an ebook. You feel woefully unprepared -- and that design vocabulary? It can feel like a foreign language.

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Marketing / January 18, 2017 10 About Us Page Examples That Are Probably Better Than Yours
10 About Us Page Examples That Are Probably Better Than Yours

By Lindsay Kolowich

Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content. But it's that last part that's crucial to making inbound marketing work for your business.

So how do you balance your remarkable content creation with your web design needs? It all starts with the "About Us" page.

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Marketing / January 6, 2017 How to Create an Attention-Grabbing Poster Design for Any Event [Infographic]
How to Create an Attention-Grabbing Poster Design for Any Event [Infographic]

By Amanda Zantal-Wiener

There's something about the word "poster" that seems very ... retro. I remember having a Metallica poster hanging in my room as an angstry teenager. Who knew that they might someday pertain to my line of work?

As it turns out, posters aren't as old-school as we might think. In fact, they're still quite effective devices for promoting events. Making yours stand out, however, is the tricky part.

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Marketing / December 28, 2016 Why You Should Start With Copy Instead of Design: A Data-Backed Lesson
Why You Should Start With Copy Instead of Design: A Data-Backed Lesson

By Pamela Vaughan

Most conversion rate optimization experts you'll meet would agree: Copywriting first. Design second.

The idea is that copy (and the message you're trying to convey through that copy) should dictate design – not the other way around. Now, this is in no way meant to underestimate the importance of design. Design can breathe life into the story the copy is telling, and done properly, great copy plus great design will always outperform great copy alone.

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Marketing / December 1, 2016 15 Cheerful Examples of Holiday Homepage Designs
15 Cheerful Examples of Holiday Homepage Designs

By Lindsay Kolowich

A lot of eyes are going to be on your website in the upcoming weeks. A National Retail Foundation survey found that more than 56% of holiday shoppers will purchase gifts online. What's more, almost 80% of shoppers are heading to the internet to research gifts, even if they end up actually purchasing the item in-store.

Those numbers are only going up.

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Marketing / November 10, 2016 The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale

By Dharmesh Shah

If you're growing a company, chances are you're challenged with choosing the right tools to help you grow.

Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. Some of these tools did help the team grow. Others slowed growth down or blocked it altogether.

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Marketing / November 3, 2016 The Top 10 Conversion Lessons One Agency Learned After Critiquing 100+ Websites
The Top 10 Conversion Lessons One Agency Learned After Critiquing 100+ Websites

By Ramona Sukhraj

When it comes to website design, creating a page that is visually appealing, aligned with your brand, and optimized for lead generation is no easy task. After all, there are a lot of mistakes you can make in the process.

That's why -- for almost two years now -- my team here at IMPACT Branding & Design has been hosting a monthly live website critique called Website Throwdown.

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Marketing / October 31, 2016 The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote

By Brian Downard

Want to learn how to plan, publish, and promote viral infographics?

You’re in the right place. But let’s start by making something clear: If you’re thinking, “I’m not a natural designer" or “I’ve never made an infographic before,” you’re not alone.

However, instead of making excuses, answer this: Have you ever made a presentation in PowerPoint or Keynote?

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Marketing / October 21, 2016 5 Key Takeaways From an Analysis of 200+ Popular Pinterest Infographics
5 Key Takeaways From an Analysis of 200+ Popular Pinterest Infographics

By Eugene Woo

The following is an excerpt from our free resource, How to Create Beautiful Infographics. If you'd like to download the full guide, click here.

Chances are, if you’re reading this, you’re creating an infographic to use on social media or a marketing campaign. If you’re creating the infographic for marketing purposes, you’ve got one more step, and that’s promoting it.

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Marketing / October 17, 2016 8 Helpful Resources for Creating Beautiful Infographics
8 Helpful Resources for Creating Beautiful Infographics

By Amanda Zantal-Wiener

Visuals have a huge impact in marketing. Not only do they make content more sharable -- 40 times as much -- but they help us retain information. When details are paired with an image, we remember 55% more of it.

That can be pulled off with infographics -- the nifty images that visually break down complex statistics. They're customizable, sharable, and they're easier to create than you might think.

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Marketing / October 14, 2016 How to Generate Leads From the Most Popular Pages on Your Website
How to Generate Leads From the Most Popular Pages on Your Website

By Lindsay Kolowich

From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages.

But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts.

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Marketing / October 12, 2016 14 of the Best Product Page Design Examples We've Ever Seen
14 of the Best Product Page Design Examples We've Ever Seen

By Lindsay Kolowich

If you look at how product pages take shape across different companies, it's clear that they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies create elaborate pages with moving parts and fancy coded elements.

Of course, some companies fare better than others at creating delightful product pages.

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Marketing / October 5, 2016 16 of the Best Examples of Beautiful Blog Design
16 of the Best Examples of Beautiful Blog Design

By Lindsay Kolowich

According to a recent U.K. survey, bloggers have ranked as the third most trustworthy source of information, following only friends and family. That's right -- bloggers are trusted more than celebrities, journalists, brands, and politicians.

But how do you get people to fall in love with your blog in the first place? (Aside from remarkable content, of course.)

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Marketing / September 20, 2016 Phone Photography 101: How to Take Good Pictures With Your Phone
Phone Photography 101: How to Take Good Pictures With Your Phone

By Lindsay Kolowich

Before the days of smartphones -- if you can remember such a time -- taking a great photo was a labor-intensive process. You'd have buy a fancy camera and editing software for your desktop computer, and invest some serious time and energy into learning how to use them.

But thanks to our mobile devices and the editing apps that come with them, we can now take high quality photos and edit them without too many bells and whistles -- all from the same device that we use to make calls.

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Marketing / September 16, 2016 How to Create & Use Beautiful Infographics in Your Marketing [Live Master Class]
How to Create & Use Beautiful Infographics in Your Marketing [Live Master Class]

By Ellen Bartolino

Infographics are an awesome way to present information. When you combine data visualization, contextual information, and graphics, it's much easier to capture and maintain the attention of your audience.

However, creating well-designed infographics that actually help increase your traffic can be quite the process.

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Marketing / August 31, 2016 Data Visualization 101: How to Choose the Right Chart or Graph for Your Data
Data Visualization 101: How to Choose the Right Chart or Graph for Your Data

By Jami Oetting

You and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results ... the list goes on. 

When you manage multiple content assets, such as social media or a blog, with multiple sources of data, it can get overwhelming.

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Marketing / August 26, 2016 15 of the Best Email Marketing Campaign Examples You've Ever Seen
15 of the Best Email Marketing Campaign Examples You've Ever Seen

By Lindsay Kolowich

At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.

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Marketing / August 22, 2016 How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos
How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos

By Brada Barassi

Stock Photography Examples

With 46% of marketers reporting that photography is critical to their current marketing and storytelling strategies, it should come as no surprise that quality photos are in high demand.

Trouble is, most commercially available photos on the internet were taken to visualize broad overall concepts rather than concrete messages. That means they can be used in all sorts of campaigns ... but also end up looking generic.

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Marketing / August 15, 2016 The Digital Marketer's Guide to Finding & Optimizing Images [Free Ebook]
The Digital Marketer's Guide to Finding & Optimizing Images [Free Ebook]

By Lucy Alexander

It’s difficult to communicate emotion through just text -- and as a digital marketer, you’re always looking for ways to make more meaningful connections with your audience.

Images make it easier for you to bring your stories to life, as well as overcome linguistic and cultural barriers between you and your audience with digital marketing. If you’re not using graphics to your advantage, you’re missing out on a huge chance to make a personal connection with your audience and increase engagement with your content as a result.

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Marketing / August 2, 2016 Typography Tutorial for Beginners: Everything You Need to Learn Typography Basics
Typography Tutorial for Beginners: Everything You Need to Learn Typography Basics

By Brittany Leaning

Like many of you, I'm a trained marketer and more of a "do-it-yourself" designer.

Sure, I read through The Marketer’s Crash Course in Visual Content Creation and learned some sweet PowerPoint and Photoshop tricks that have helped me a lot with my content marketing job. But I really wanted to take my design skills to the next level.

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Marketing / July 25, 2016 28 of the Best Instagrams to Follow for Design Inspiration
28 of the Best Instagrams to Follow for Design Inspiration

By Lindsay Kolowich

What if I told you you could visit an art gallery ... from the comfort of your own home? Or from a bus seat on your commute to work? Or while you're taking a break for lunch?

If you follow the right people, that's what Instagram can do for you. There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will.

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Marketing / July 7, 2016 23 Brilliant Twitter Cover Photo Examples From Real Brands
23 Brilliant Twitter Cover Photo Examples From Real Brands

By Lindsay Kolowich

What do you think to yourself when you see someone's Twitter avatar is the default image of an egg? Chances are, you probably assume they are either inactive, a fake account, or someone not worth following.

While almost all businesses understand that the egghead approach isn't doing them any justice, they often fail to understand that a plain, flat Twitter cover photo can be equally as off-putting to potential followers.

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Marketing / July 5, 2016 How to Pick the Perfect Color Combination for Your Data Visualization
How to Pick the Perfect Color Combination for Your Data Visualization

By Bethany Cartwright

Choosing any color scheme -- whether for graphics, websites, brands, etc. -- is a challenge in and of itself. That choice of colors sets the mood for anything and everything you create.

When it comes to data visualization, color is especially important. The color scheme sets the tone of the imagery and each color serves to represent a unique piece of information.

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Marketing / June 23, 2016 The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project

By Bethany Cartwright

When it comes down to it, design is all about making choices. Each color, shape, line, font, text, and graphic you use will ultimately influence the message you're trying to get across.

I’ve often been in conversations with people who know they should get better at design, but they don’t feel they have a “natural sense” for creativity.

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Marketing / June 17, 2016 18 of the Best Examples of Mobile Website Design
18 of the Best Examples of Mobile Website Design

By Rachel Sprung

Now more than ever, businesses are focusing on creating delightful mobile website experiences.

After all, Google has been heavily favoring mobile-friendly websites since they updated their algorithm in April 2015 and again in March 2016. And that's crucial, seeing as there have been more Google search queries on smartphones than on desktop computers and tablets for over a year now.

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Marketing / June 8, 2016 The Free Design Templates You Need to Create Stunning Visual Marketing Content
The Free Design Templates You Need to Create Stunning Visual Marketing Content

By Pamela Vaughan

Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. In fact, content with relevant images gets a whopping 94% more views than content without relevant images.

And in social media, visuals pretty much make or break your presence. According to Buffer, visual content is more than 40X more likely to get shared on social media than other types of content.

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