In Boston, just across the river from HubSpot’s headquarters, St. Patrick’s Day is kind of a big deal. There’s a parade. There’s a ... Read More
When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate -- so, so much chocolate.
Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of it.Read More
Trouble is, a 2016 small business survey revealed that while 72% of small businesses plan to allocate the majority of their marketing budget to customer acquisition, only 28% plan to allocate the majority to customer retention.Read More
Marketers work hard, amirite? But there are still some people in our lives -- ahem, Mom -- who seem to think that we just write stories and draw pictures on the internet all day.
I mean, we don't do that every day. We work hard, and we have a great appreciation for things that are creative and clever. It makes sense, then, that we also like our season's greetings to share those traits. And when it comes to holiday cards, just make us laugh.Read More
A lot of eyes are going to be on your website in the upcoming weeks. A National Retail Foundation survey found that more than 56% of holiday shoppers will purchase gifts online. What's more, almost 80% of shoppers are heading to the internet to research gifts, even if they end up actually purchasing the item in-store.
Those numbers are only going up.Read More
Despite changing demographics and consumer behaviors, the holiday season remains one of the more influential times of year to launch a campaign and seal it into holiday memory for years to come.
To do that, though, your brand needs to come up with something seriously innovative, engaging, and interesting -- something that'll resonate with your customers.Read More
No matter what sector you're in, the holiday season is a time when marketers can drive new sales, attract new customers, and create valuable promotional deals.
With all of that opportunity comes the need for extra marketing efforts around the holidays. But it's not enough just to execute deals like every other brand out there -- holiday sales also bring holiday noise, so it's essential that your marketing efforts to stand out from the crowd.Read More
Pumpkin spice is reappearing on menus and fantasy football is now the hottest hallway topic – fall is finally here. With the change in the leaves comes the inevitable countdown to Cyber Monday for ecommerce marketers.
In 2015, one out of every six dollars spent over the holiday season was spent online.Read More
The sheer volume of sales you experience during the holiday season could put you in a very different situation during tax season next year. There are several considerations you’ll have to keep in mind, such as an increase in revenue, locations where you or other staff members work, and potential exemptions. These tips won't make up for advice from an accountant, but these are some things to keep in mind when dealing with sales tax.Read More
When you think of Santa Claus, we're willing to bet that words like "jolly," "bearded," and "rosy-cheeked" come to mind. After all, that's the image of Santa many of us -- regardless of age -- have grown to know and love, right?
The mall Santa that our parents forced us to take an annual photo with (despite the trauma it caused). The Santa we watched Tim Allen transform into in the first installment of The Santa Clause trilogy. And the Santa we've seen used in countless holiday advertisements -- from Coca-Cola to Kodak.Read More
Content marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. When the holidays roll around, there are only so many blogs you can write, right? This is when you really need the reminder that content actually means anything your customers will consume, including social media, videos, images, and even sounds.Read More
It’s the most wonderful time of the year—when all of your current customers are joined by brand new buyers hoping to find something for the ones they love. This is the beauty of the holiday season, but only if you managed to make those brand new customers stick around in the New Year. If you’re settling for a bump in sales in November and December, then you’re really missing out on the true gift.
So, how can you make that one-time buyer your new best friend? Let’s take a look.Read More
When it comes to discounts and coupons during the holiday season, it seems like everyone is doing it. If retail giants are knocking a big percentage off their prices, a small ecommerce company like yours must do the same to keep up, right?
The problem with discounts and dollar savings is that your new lower prices might confuse buyers. See, if they get a great deal on your products now, they won’t want to pay the higher regular prices when they return. The value of your products will be firmly set at the lower amount. And that’s no good, is it? So, what can you do to keep up with the big box giants without offering discounts? Believe it or not, the options are endless.Read More
Would you believe that 15% of midsize businesses won’t spend any additional marketing money this holiday season? When you consider that many of the efforts made will place them up against some of the biggest names in ecommerce, it’s easy to see why they’d rather just go along with business as usual. To compete with the big guys, you’d have to have a mega budget for promotions. Or, you could try some of these tips and stay in the game.Read More
This holiday season, you're probably focused on reaching new customers and reeling them in with dazzling specials. Reaching out to holiday shoppers who need your help making good decisions on purchases for others is a great way to boost your bottom line, but what about all those shoppers who went before? What about the buyers you reached out to last holiday season but then never heard from again?Read More
This year, the holiday shopping season looks promising for both B2C and B2B retailers. According to predictions from eMarketer, U.S. sales are expected to increase 5.7% year-over-year, reaching $885.70 billion. For ecommerce retailers, the year-over-year increase jumps to 13.9%, totaling $79.5 billion.
What does this mean for you?Read More
The holiday season.
A phrase which once elicited thoughts of decking the halls, glowing candles and lights, snow-blanketed pines, and a meal with family and friends as we patiently awaited the arrival of the bearded gift-bringer, now brings up one word before all those other phrases.
You've been prepping your ecommerce site for a banner holiday season for months now. You’ve adding sparkly graphics, and changed up clever copy, but you may be forgetting one major thing: your content. See, many of the consumers who find your website this holiday season may not be regular customers. They’re probably shopping for someone else. How will they know they’ve found the perfect products if you don’t have content in place to help them?Read More
You don’t need anyone to tell you that the holidays are a major opportunity for retailers everywhere (online or offline). But you might be surprised by the level of importance they carry and how some of these trends are changing.Read More
According to NRF, 25 million holiday shoppers said they would specifically use their mobile device to shop online on Cyber Monday this year. That is a big chunk of the expected $116 billion ecommerce will bring in this holiday season! Part of serving customers (that want to give you their money) is providing a happy, helpful online experience. Increasingly, online includes mobile devices.Read More
The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify ... or maybe that's just me.
Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning your holiday campaign is something you don't want to shove off until the last minute.Read More
Does your website have what it takes to survive Black Friday?
Last year, $1.5 billion in sales were generated on Black Friday -- a new record for the post-Thanksgiving shopping holiday, according to Comscore. In addition to the impressive growth in sales, IBM stated that 51.2% of all ecommerce browsing was from mobile, and 28% of purchases came from mobile devices.Read More
After the turkey has been devoured, the shopping carts piled high with gifts, and the online discount codes redeemed—another important holiday date remains. Tuesday, December 1st.Read More
The holidays are coming quickly. Are you ready? Maybe you’ve already started your prep work so you won’t struggle when the orders start rolling in. If not, now’s the time to start decking the halls. Sometimes you need more than a brief overview to get everything organized. That’s why this checklist is everything you need. Ready to get started?Read More
Emotions are always high during the holiday season, and that puts you, the ecommerce vendor, in a very pleasant situation. Emotions often lead to purchases, especially if you target those emotions responsibly. Knowing which emotions to invoke can lead to some seriously amazing sales. Let’s take a look at which will fill carts on your ecommerce site.Read More
The holiday season of 2014 was one of the best on record for ecommerce sales, and forecasts show that 2015 will be even better. Last year, online retailers took home more than $101 billion during November and December. This year, that total is expected to increase beween 6-8% to reach as much as $105 billion. Now that you know what’s at stake, what do you need to do to grab as much of that cash as you can?Read More
Thinking of strategies to close out the year strong?
The holiday season serves as the perfect time to reach new audiences and showcase your "always-on" marketing strategy. Trouble is, the end of the year tends to be a little hectic, and finding the time to plan and launch new campaigns can be pretty overwhelming for most marketers.Read More
Between the changing leaves, pumpkin spice everything, and football season, fall is here. This also means that the holidays will be here before you know it! As ecommerce marketers head into the busiest time of the year, there are a lot of dates to plan campaigns around, from shipping deadlines to the holidays themselves.Read More
Q4 is typically a strong quarter for retail. Between Black Friday, Cyber Monday, Super Saturday, Hanukkah, and Christmas -- just to name the bigger shopping events -- there are a ton of potential customer touch points on which your brand can capitalize to increase sales and revenue for year end.Read More
It's that time of year again, when agencies use all their remaining creativity and joyful spirit to create festive holiday cards, videos, and websites. It's also the time where agency staffers are given free reign to get downright weird. And thankfully, this year did not disappoint.Read More
The Holiday Season. It’s a season of giving. A season of eating, drinking, and being merry. And, most importantly of all, it’s a season of buying biomorphic robots, sleeved blankets, and sexually suggestive fitness equipment.
Don’t worry, all of those references will make sense soon … I think. But the main point here is that each and every holiday season, we’re presented with a fresh array of “must-have” products, from toys and trinkets to consumer electronics.Read More
Twinkling lights. Festive parties. Warm get-togethers with families and friends. There’s a lot to love about the holidays -- but gift giving isn’t always on the list.
Truthfully, giving and getting gifts can be tricky. There’s a lot of thought and guesswork that goes into picking out the right present. When you add in good old office dynamics, holiday gift giving can become incredibly stressful.Read More
Holiday shopping season is here -- and this year, retailers predict Americans will spend almost $617 billion in November and December.
It's no surprise that a lot of the big spending happens in the days following Thanksgiving. Every year, it seems Americans are adding yet another big sales day. On this year's menu:Read More
All right, so most of us haven't even picked out our Halloween costumes yet.
But for marketers everywhere, it's just about that time where we need to start sipping the proverbial egg nog and thinking about our holiday marketing strategies.Read More
It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o'-lanterns. While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email campaigns.
Email continues to be one of the most important communication channels in 2014, butRead More
The end of the year typically entails some last-minute Christmas shopping, finalizing plans to see family and friends, and -- if you're marketers like us -- prepping for next year's campaigns. It also means we get to enjoy some of the most heartwarming and humorous marketing efforts we'll see all year.Read More
Just as the holidays sneak up on consumers (has anyone started shopping yet?), marketing departments sometimes find themselves in a panic come November and December trying to conceive an impactful holiday campaign. While this is the time of year creative types relish, there are also lots of ways to totally muck up what you assumed would be a really successful holiday campaign. So, to help keep holiday marketers on track, here are 9 things to look out for when launching your holiday marketing campaign.
The holidays are here! The holidays are here! And with the holidays come so many companies' holiday marketing campaigns. While these campaigns are a great opportunity for business' to show thanks for their existing customers, spread holiday cheer, and even attract the attention of new prospects and customers, how can you make sure your business stands out and does more than simply sending out a cheesy holiday card? Here are five awesome examples of companies doing it right that you can use to motivate your own marketing campaign this season.
With the holiday season literally right around the corner, marketers must get their butts in gear quickly if they want to take advantage of holiday shoppers' buying behaviors. But do you know how best cater to this year's holiday shopping audience? Are you leveraging the right channels such as social media and mobile marketing tactics to take advantage of consumers' changes in shopping patterns? Don't let the holidays sneak up on you!
Say "Happy Holidays" to a shopper, and they'll most likely interpret it as, "Congratulations! Here's your giant headache. You're welcome." After all, what is a holiday shopping trip mean, anyway? Christmas music looped until you can't stand it anymore, a square mile of pavement around the mall with no place to park, and a million shoppers everywhere. To most people, this corresponds with a huge amount of inconvenience and frustration, which means that, if given the choice, most people will shop at home if they can, via the internet. For your ecommerce business, this can be nothing if not advantageous, at least if you're adhering to ecommerce holiday marketing best practices. Here are some tips for maximizing your potential this holiday season.
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