Sometimes we ask our marketing teams to be superhuman. As hard as they work, there are practical limits to human capacity. They can only follow up with so many leads. It's easier for them to achieve superhuman status when they get a little help – like marketing automation.
Using a marketing automation tool to set up workflows can give your membership conversion efforts an exponential lift. Automation lets your team set up winning workflows that work around the clock nurturing leads and retaining members, while your team gets to enjoy their weekends.
What Marketing Automation Really Is
The biggest myth about marketing automation is that you can ... Read More