I have a love-hate relationship with hashtags on Twitter.
On the one hand, they're a useful way to tie different conversations into one stream. When it comes to following a news item, entering a contest, or figuring out out what's going on in your favorite sports game, they can be super helpful -- and sometimes even fun.
When used properly, though, hashtags can be a powerful marketing tool in helping drive brand recognition, boost conversions, and positively impact customer loyalty. To learn how, check out the infographic below from The Huffington Post. It explains how powerful hashtags can be for social media marketing, the basics of how to use one, and a few best practices.
Originally published Apr 8, 2015 12:00:00 PM, updated July 28 2017