Video has quickly become one of the most powerful mediums for sharing your message: 78% of people watch videos online every week. What's more, 55% of people watch videos online every day.
But like any new marketing tactic, video needs to be done right to have an impact on your business. This means creating the right videos to be used at the right time to reach the right audience. How do you do this? Start by focusing on the buyer's journey.
The buyer's journey is the active research process a buyer goes through leading up to a purchase. It includes three main stages: awareness, consideration, and decision. There are several opportunities within each stage to use video, and by creating different videos for each stage, you're more likely to connect with your customers and achieve higher engagement, brand activation, and trust.