We all know the importance of using your blog to drive traffic to your site, increase your ranking in search engines, and bring new leads to your sales team. And one of the easiest ways to do this is through an email newsletter.
The problem? Your newsletter is only as valuable as the list of subscribers you've generated.
For WordPress users, there are an endless number of email subscription plugins that can help you generate subscribers. Here are five of the best options available.
Sure, HubSpot’s WordPress plugin includes forms and pop-ups, but that’s just the tip of the iceberg. On top of the ability to develop forms and pop-ups using a simple drag-and-drop interface, HubSpot will collect submissions off any form you have on your WordPress site and automatically add those leads into your CRM, so you can begin nurturing them into loyal customers immediately.
The plugin also includes a live chat tool, so you can begin engaging with site visitors, and even generate leads off those conversations. You can also deploy bots to answer simple questions that your site visitors have, ensuring that you’re supporting your website visitors even when your team is offline.
Once someone submits their information on one of your pop-ups, you can automate a simple kickback email to get in touch with that lead and deliver the content you promised them. You can also upgrade to a paid version of HubSpot's Marketing Hub to begin emailing those contacts right away.
Between forms, pop-ups, live chat, and a fully integrated CRM -- there is no better free email subscription plugin available for WordPress.
OptinMonster helps you grow your email list and get more subscribers with a wide variety of pop-ups and static forms. The tool comes with a drag-and-drop editor that lets you build your form from scratch, or select from a pre-built template.
What sets OptinMonster apart from other plugins is their targeting options. Using exit intent technology, OptinMonster will deploy a pop-up based on when a user is getting ready to leave a page. They also have page-level targeting options, so you can tailor your content offers to a visitor's location and behavior on your site. You can then use this information to tailor your email campaigns, using any one of OptinMonster's many integrated email service providers.
3. Thrive Leads
Thrive Leads includes a long list of pop-up types, including full-screen overlays and even multiple choice forms. It also includes the targeting options that you'd expect out of an email subscription plugin.
Additionally, Thrive Leads offers A/B Testing so you can see whether a different design, or an entirely different content offer performs better -- allowing you to greatly increase your conversion rates.
4. WP Subscribe
WP Subscribe is built by MyThemeShop, a company focused on building WordPress themes and plugins that are fast, look great on any site, and are SEO-friendly. WP Subscribe checks off all those boxes. They have optimized the code on their plugin to ensure that it loads fast, and doesn't slow down your site.
With WP subscribe, you can add your subscription form anywhere on your site, and feel rest-assured that it will be fully responsive to whatever screen size your site visitor is viewing your site on. The plugin is also compatible with several popular email service providers, such as AWeber and MailChimp, so you can begin leveraging your email lists immediately.
5. Ninja Forms
Ninja Forms has over one million installations on WordPress, making it one of the most popular email subscription plugins available. Ninja has all the features you’d expect in your email subscription form builder, plus a few extra features that make it stand out.
The plugin features several different anti-spam options, including Google’s reCAPTCHA, to ensure the validity of your form submissions. They also let you collect payments via integrations with PayPal Express, Stripe, and Elavon. The plugin integrates with a long list of the most popular mailing list tools, so you can start emailing your new leads right away.
It’s important to choose the plugin that works best for you. Whether you need a plugin that is highly customizable, or one that simply drives submissions so you can get your email newsletter off the ground, the options here provide a great starting point for you to explore as you consider how you can start building out your subscribers list.
Originally published May 2, 2019 8:00:00 AM, updated May 18 2019