Check out News & Trends by HubSpot's coverage of SXSW 2019.

How One Company Is Trying to Make Tech More Inclusive, Starting With Coffee

Friday, April 5, 2019


At SXSW 2019, there appeared to be an underlying theme to many conversations and brand activations: How can we make technology more inclusive? Here's how one company is answering that question -- with the help of a coffee shop. Read full story >>

How Breaking Glass Ceilings and a Collaboration With "Wired" Boosted a Rebrand: An Interview With ADP CMO Lorraine Barber-Miller

Friday, March 29, 2019


As Women's History Month comes to a close, we wanted to look back at one of our favorite SXSW brand activations -- where barriers were broken, and lessons on co-marketing emerged. Read full story >>

Music to Our Ears: How Bose Is Reframing Augmented Reality

Friday, March 22, 2019


Hands-on with Frames: Bose's new augmented reality glasses. Here's what we saw, heard, and learned about how the company is reshaping AR. Read full story >>

The Coolest Stuff We Saw at SXSW 2019

Monday, March 18, 2019


That's a wrap on SXSW 2019! Check out this video to see the coolest stuff we came across at one of the year's biggest celebrations of all things interactive. Read full story >>

At SXSW, the Message Is Clear: "Premium Content Rules"

Friday, March 15, 2019


Whether the topic was news or entertainment -- the line between which seemed to blur over the past week -- there was a clear message at SXSW: "Premium content rules." But when it comes to supporting and allowing access to it, creators and consumers alike have questions. Read full story >>

SXSW Day 5 Recap: Spotify and the Future of Content Distribution, an AI-Powered Coffee Shop, and Making Music in a Pitch Dark Cave

Tuesday, March 12, 2019


Spotify, Gimlet, and Anchor come together to talk about podcasting -- and what their collaboration says about the future of content creation. An artificial-intelligence-powered coffee shop where customers order only in American Sign Language. Making music in a cave without a light. It's our SXSW day five recap. Read full story >>

SXSW Day 4 Recap: Thoughts From the Instagram Founders, Big Plans (And Cool Frames) From Bose, and the Camera's Role in Viral Content

Monday, March 11, 2019


Instagram's founders make their first public appearance since leaving Facebook. Bose's big plans (and cool frames) for augmented reality. Snapchat's thoughts on the camera as a driver of viral content. It's our SXSW day four recap. Read full story >>

SXSW Day 3 Recap: How BuzzFeed and CNN See Marketing's Future, the Author of Zucked, and Breaking Barriers With a Baseball Bat

Sunday, March 10, 2019


BuzzFeed, CNN, Dunkin', and Twitter on where news + (quality) virality intersect. Breaking the glass ceiling with a baseball bat. The author of Zucked, and HQ Trivia live. It's our SXSW day three recap. Read full story >>

SXSW Day 2 Recap: A Town Hall on Tech, What Journalism Today Says About Content, and More Puppies

Saturday, March 9, 2019


Tech journalism veteran Kara Swisher in conversation with Amy Klobuchar. A brand activation for women's empowerment, and puppies. News industry experts on the digital content distribution landscape, and a chat about the role of AI in storytelling. It's our SXSW day two recap. Read full story >>

SXSW Day 1 Recap: BuzzFeed, CNN's Brian Stelter, and an Amazon Garden

Friday, March 8, 2019


BuzzFeed's CEO and co-founder on digital content today. A CNN anchor on what really happens in the newsroom. Two industry veterans make a case for a new video streaming service, and a garden is curated to celebrate a new Amazon Prime series. It's our SXSW day one recap. Read full story >>

What We're Most Excited to See at SXSW 2019

Thursday, March 7, 2019


As the countdown to SXSW 2019 nears its end, here's what we're most excited to see. Read full story >>

Who Will Win the SXSW Interactive Innovation Awards? Here Are Our Top Picks


As we prepare to return to SXSW this week, here's a look at our picks for its 22nd annual Interactive Innovation Awards. Read full story >> 

As part of being a fully transparent organization, we wanted to tell you a few things about this blog. Read more here.