Check out News & Trends by HubSpot's coverage of SXSW 2019.

How One Company Is Trying to Make Tech More Inclusive, Starting With Coffee

Friday, April 5, 2019

inclusive-tech-ai-coffee-shop

At SXSW 2019, there appeared to be an underlying theme to many conversations and brand activations: How can we make technology more inclusive? Here's how one company is answering that question -- with the help of a coffee shop. Read full story >>

How Breaking Glass Ceilings and a Collaboration With "Wired" Boosted a Rebrand: An Interview With ADP CMO Lorraine Barber-Miller

Friday, March 29, 2019

adp-wired-sxsw-interview

As Women's History Month comes to a close, we wanted to look back at one of our favorite SXSW brand activations -- where barriers were broken, and lessons on co-marketing emerged. Read full story >>

Music to Our Ears: How Bose Is Reframing Augmented Reality

Friday, March 22, 2019

IMG_6626

Hands-on with Frames: Bose's new augmented reality glasses. Here's what we saw, heard, and learned about how the company is reshaping AR. Read full story >>

The Coolest Stuff We Saw at SXSW 2019

Monday, March 18, 2019

1Y5A0484

That's a wrap on SXSW 2019! Check out this video to see the coolest stuff we came across at one of the year's biggest celebrations of all things interactive. Read full story >>

At SXSW, the Message Is Clear: "Premium Content Rules"

Friday, March 15, 2019

sxsw-premium-content

Whether the topic was news or entertainment -- the line between which seemed to blur over the past week -- there was a clear message at SXSW: "Premium content rules." But when it comes to supporting and allowing access to it, creators and consumers alike have questions. Read full story >>

SXSW Day 5 Recap: Spotify and the Future of Content Distribution, an AI-Powered Coffee Shop, and Making Music in a Pitch Dark Cave

Tuesday, March 12, 2019

sxsw-day-5-recap_2

Spotify, Gimlet, and Anchor come together to talk about podcasting -- and what their collaboration says about the future of content creation. An artificial-intelligence-powered coffee shop where customers order only in American Sign Language. Making music in a cave without a light. It's our SXSW day five recap. Read full story >>

SXSW Day 4 Recap: Thoughts From the Instagram Founders, Big Plans (And Cool Frames) From Bose, and the Camera's Role in Viral Content

Monday, March 11, 2019

sxsw-day-4-recap

Instagram's founders make their first public appearance since leaving Facebook. Bose's big plans (and cool frames) for augmented reality. Snapchat's thoughts on the camera as a driver of viral content. It's our SXSW day four recap. Read full story >>

SXSW Day 3 Recap: How BuzzFeed and CNN See Marketing's Future, the Author of Zucked, and Breaking Barriers With a Baseball Bat

Sunday, March 10, 2019

sxsw-2019-day-3-recap

BuzzFeed, CNN, Dunkin', and Twitter on where news + (quality) virality intersect. Breaking the glass ceiling with a baseball bat. The author of Zucked, and HQ Trivia live. It's our SXSW day three recap. Read full story >>

SXSW Day 2 Recap: A Town Hall on Tech, What Journalism Today Says About Content, and More Puppies

Saturday, March 9, 2019

IMG_6411

Tech journalism veteran Kara Swisher in conversation with Amy Klobuchar. A brand activation for women's empowerment, and puppies. News industry experts on the digital content distribution landscape, and a chat about the role of AI in storytelling. It's our SXSW day two recap. Read full story >>

SXSW Day 1 Recap: BuzzFeed, CNN's Brian Stelter, and an Amazon Garden

Friday, March 8, 2019

IMG_6365

BuzzFeed's CEO and co-founder on digital content today. A CNN anchor on what really happens in the newsroom. Two industry veterans make a case for a new video streaming service, and a garden is curated to celebrate a new Amazon Prime series. It's our SXSW day one recap. Read full story >>

What We're Most Excited to See at SXSW 2019

Thursday, March 7, 2019

most-excited-to-see-at-sxsw-2019%282%29

As the countdown to SXSW 2019 nears its end, here's what we're most excited to see. Read full story >>

Who Will Win the SXSW Interactive Innovation Awards? Here Are Our Top Picks

sxsw-interactive-innovation-awards-picks

As we prepare to return to SXSW this week, here's a look at our picks for its 22nd annual Interactive Innovation Awards. Read full story >> 

As part of being a fully transparent organization, we wanted to tell you a few things about this blog. Read more here.