Most of us can get through a tricky situation without a plan. While it might not be the smoothest route to the finish line, we will usually figure out a way to reach our goal. Lacking a defined process isn’t the worst thing in the world.

That is, until you decide sales is the career for you. Reps who don’t use a sales process lack a clear picture of whether or not they’re improving on a daily basis. Without a defined sales process, it’s difficult to determine how your sales team is doing and where you need to make adjustments.

In the video below, HubSpot’s chief revenue officer Mark Roberge walks viewers through the basics of a sales process, and defines the point at which companies need to establish one. If you don’t have a sales process in place, there is no better time than the present to set one up.

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Originally published Dec 16, 2015 7:00:00 AM, updated October 30 2019


Sales Process