36 Best Sales Training Programs for Every Budget and Team [Data + Expert Tips]

Sales training courses and programs equip you with the techniques, skills, and habits you need to close more deals and become a top performer.

But as many sales professionals can attest, there are simply too many courses on the market. So, determining which program is right for your needs can be challenging.

I’ve combed through the options and put together a comprehensive list of what I think are the best sales training courses available right now. For each course, I’ll give you the basics — including the format, length, and price. I’ll also tell you the key lessons you’ll learn, along with the course’s main pros and cons, so you can decide if it’s a good fit.

Table of Contents

• What is a Sales Training Program?
• Why Invest in Sales Training Courses?
• Choosing the Best Sales Training Course: Insights From an Expert
• The Best Sales Training Courses

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Why Invest in Sales Training Courses?

Sales training is crucial in today’s highly competitive business environment. Here are some of its main benefits.

Improved Sales Performance and Business Growth

HubSpot's 2024 State of Sales Report shows that improving sales training and career development opportunities is a top strategy for business growth, according to nearly 20% of sales professionals. And 18% cited the availability of training opportunities as a key factor for sales teams’ success.

Better Customer Relationships

Sales training equips sales personnel with advanced interpersonal and communication skills, enabling them to better understand and meet customer needs. This leads to happier customers who feel listened to and valued, fostering trust and loyalty.

Lower Sales Personnel Turnover

A lack of adequate training and coaching is a significant reason for leaving a job, 13% of salespeople reported.

High turnover rates can be costly to your organization. Effective training equips your team with the tools and knowledge they need to succeed, keeping them motivated and confident. Training also shows you’re invested in their development, which boosts morale and job satisfaction. In fact, 17% of salespeople cited the availability of training opportunities as a key factor for motivation.

Lower Costs of Selling Activities

Trained salespeople are more efficient. They can identify high-quality leads, close deals faster, and use fewer resources in the process. In my experience, this translates to lower selling costs and increased profitability.

Recommended Resource: Free Sales Training Template

Choosing the Best Sales Training Course: Insights From an Expert

I asked Abin Dahal, marketing operations manager at professional training company Funnel Clarity, for some advice on finding and selecting the right sales training course.

Before you begin your search, he recommends you “try to narrow down the skill sets you are trying to improve” — which can often be the part of the sales cycle you need help with (e.g., prospecting or qualifying leads). This will help focus your search.

As for selecting a course or program, look for those that focus more on tactics than theory. “Good training programs give you actionable skills that you can practice over time to get better,” he says. Also, opt for courses that “include examples of each skill set that they teach you.”

Finally, Dahal says that your chosen program should include practice and reinforcement components “to make sure the new knowledge and skills turn into habits.”

The Best Sales Training Courses

Ready to choose the perfect sales training course to propel you and your sales team to success? Here are some of the best options right now.

1. HubSpot Inbound Sales Certification Course

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Vendor: HubSpot Academy

Delivery format: Online modules

Length: 3 hours, 12 minutes

Focus: The inbound sales methodology

Intended audience: Sales professionals and small business owners

Price: Free

HubSpot’s Inbound Sales certification course introduces you to the inbound sales methodology. Over a series of 22 videos, you’ll learn how to identify and attract prospects, understand their needs and challenges, and guide them toward the best solutions.

You’ll also discover how to create compelling sales presentations that resonate with your audience and drive results. The best part for me? Once you complete the course, you’ll get a badge and certificate to showcase your newfound skills on your LinkedIn profile, your website, or anywhere else you want.

Key Lessons

• Identifying active buyers and getting their attention.
• Uncovering prospects’ goals and challenges.
• Guiding buyers toward purchase decisions.
• Creating and delivering personalized sales presentations.

Pros

• Free and accessible to anyone from anywhere at any time.
• Quizzes and practical exercises to keep you engaged and enhance learning.
• Short duration, which makes it easy to fit into busy schedules.
• Shows you how to use HubSpot’s CRM to apply what you learned to your existing sales processes.

Cons

• The course’s brevity might limit the depth of each topic.
• The online-only format may not fit those who prefer in-person learning or guidance.

2. Sales Insights Lab Accelerator Program

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Vendor: Sales Insights Lab

Delivery format: Virtual sessions; online modules

Length: Varies

Focus: Sales performance improvement

Intended audience: Salespeople struggling to close deals and hit goals

Price: Contact for details

Want to skyrocket your sales? The Sales Insights Lab Accelerator is a data-driven sales training program designed to help you do just that. It promises to give you the tools and strategies you require to find high-quality leads, secure more appointments with potential customers, close more deals, and even command higher prices for your products or services.

In my opinion, the best feature of this program is that you get direct mentorship from Marc Wayshak, a renowned expert and bestselling author. You’ll also gain access to a community of like-minded salespeople and business owners to exchange ideas and keep each other accountable.

Key Lessons

• Creating compelling value propositions and differentiation strategies.
• Attracting and securing meetings with qualified leads.
• Handling objections like a pro.

Pros

• Data-driven sales methodologies.
• Expert guidance.
• Mentorship and accountability support.
• Proven success with numerous positive testimonials.

Cons

• Limited admissions.
• Might require previous sales experience to get maximum benefits.

3. B2B Sales Skills Training

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Vendor: Corporate Visions

Delivery format: On-demand online modules; virtual and in-person instructor-led training

Length: Varies

Intended audience: Business-to-business (B2B) sales teams

Focus: Buyer psychology

Price: Contact for details

If your B2B sales team is struggling to connect with buyers, the Corporate Visions sales program can help. Because the program leverages buyer psychology — the science of how and why buyers make decisions — you can trust that the tools and tips provided will help your team succeed.

By understanding how buyers frame value and make decisions, your team can tailor their sales conversations or pitches to resonate with each prospect's unique motivations. The result? More successful closes and a thriving sales pipeline.

Key Lessons

• Communicating your products’ value.
• Igniting prospects' interest.
• Overcoming price pressures and maximizing the profitability of every deal.
• Succeeding with digital sales.
• Driving high-velocity sales.

Pros

• Multiple delivery formats.
• Science-backed training and methodologies.
• Well-known global clientele.

Cons

• Details like pricing only available after consultation.
• Only available for teams.

Free Sales Training Template

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• 30/60/90 Day Goals
• People to Meet
• Feedback/Review Process
• And More!

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4. Richardson Sales Performance Courses

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Vendor: Richardson Sales Performance

Delivery format: Virtual and in-person instructor-led workshops; webinars

Length: Varies

Focus: Behavioral selling

Intended audience: Service and sales professionals, sales leaders, and marketers

Price: Varies

Richardson Sales Performance offers a collection of science-backed courses designed to improve the performance of sales professionals across various roles and industries.

What truly sets the program apart for me is that each course has customization options to enhance skills based on the stage and complexity of the sale. This ensures you get exactly the skills you need to excel.

Key Lessons

• Strategies for prospecting, qualifying leads, and building a robust sales pipeline.
• Closing deals and converting opportunities into loyal customers.
• Managing and growing existing sales accounts.
• Sales management and leadership.

Pros

• Multiple delivery formats offer flexibility and convenience.
• Science-based methodologies.
• Tailored programs for different sales roles and stages.
• Numerous real-world success stories.

Con

• Navigating the extensive course library can be overwhelming.

5. JB Sales by John Barrows

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Vendor: John Barrows

Delivery format: Live virtual training sessions; online workshops and on-demand modules; on-site team training; one-on-one virtual coaching

Length: Varies

Focus: Driving immediate sales results

Intended audience: Sales professionals and teams

Price: $419/year for individual training subscription; $7,500-$50,000 for teams

Sales guru John Barrows has been featured in notable publications and platforms like Forbes, LinkedIn, and Inc. His sales training programs are designed for sales pros and teams “who want immediate results.”

For $419 a year, you can attend live monthly events, including training sessions on “Driving to Close” and “Filling the Funnel.” You’ll also have access to an extensive on-demand resource catalog that includes additional courses.

If you’re a sales manager, you can order a custom sales training package for your team.

I like that once you finish the program, you receive official certification to validate your new skills.

Key Lessons

• Developing and attracting high-quality leads.
• Advancing deals through the sales cycle and closing.
• Creating personalized and impactful sales messages.
• Handling prospects' objections.
• Running sales meetings effectively.
• Developing consistent and effective sales routines.

Pros

• Monthly live training sessions and workshops.
• Extensive content library.
• Positive testimonials from satisfied customers.

Cons

• Subscription model may not be a fit for everyone.
• Live session times might not fit your schedule.

6. Sandler Sales Training Program

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Vendor: Sandler

Delivery format: Self-paced online learning modules; virtual and on-site instructor-led training

Length: Varies

Focus: Sales performance improvement

Intended audience: Sales professionals, sales managers, and customer success teams

Price: Varies

The Sandler sales program is designed to develop and reinforce effective sales behaviors, attitudes, and techniques through a unique blend of in-person and online training methods. What I love most about the course is that it's built on proven methodologies backed by decades of experience and research.

Kathleen Hanover, a multichannel B2B marketing expert with 25+ years of experience, has been a member of this program for over a decade. She calls it an “integrity-based program that helps a salesperson get to the reality of the situation (can you help the prospective customer or not?) as quickly as possible with the least amount of gamesmanship or manipulation.”

Key Lessons

• Identifying and engaging high-potential prospects.
• Negotiating tactics.
• Ensuring customer satisfaction and cultivating long-term relationships.
• Strategies for nurturing and growing your sales accounts.

Pros

• Covers the whole sales process.
• Provides ongoing support beyond the initial training sessions.
• Allows you to network with other professionals.

Con

• Requires dedicated time investment over weeks or months.

7. High-Impact Sales Manager Training

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Vendor: Sales Readiness Group

Delivery format: On-site and virtual instructor-led training; digital blended learning

Length: Two days on-site or seven two-hour virtual sessions

Focus: How to lead a high-performing sales team

Intended audience: Sales managers

Price: Varies

68% of sales managers and professionals personally coach or train their sales reps or teams. While this is a positive, some managers — despite being great leaders — may lack the skills needed to coach their teams adequately.

Sales Readiness Group’s High-Impact Sales Management Training program aims to bridge that gap by giving managers the framework, skills, and tools they need to build and coach their sales teams.

The best part? The course includes experiential training — i.e., learning by doing — to keep things engaging and reinforcement strategies to ensure continued sales success.

Key Lessons

• Effective sales coaching.
• Sales leadership.
• Sales pipeline management.
• Sales performance management strategies.
• Recruiting and selecting the best sales talent.

Pros

• Flexible modes of learning.
• Programs personalized to your organization and needs.
• Free initial consultation.
• Tools to assess program’s impact.
• Ongoing support and reinforcement.

Con

• Specifically targeted at sales managers, so it might not be a good fit for other sales professionals.

8. GoSkills Introduction to Sales

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Vendor: GoSkills

Delivery format: Online modules

Length: 15.5 hours

Focus: Introductory training on sales

Intended audience: Beginner sales professionals

Price: Varies

Are you new to sales? GoSkills' Introduction to Sales course equips you with the essential skills you need to launch your sales career. This online sales training course consists of 31 easy-to-follow practical tutorials that cover fundamental sales skills such as prospecting, crafting effective sales presentations, and, most importantly, closing deals.

Even though it’s a beginner course, it offers official certification upon completion, making this a great option for new sales reps.

Key Lessons

• Building credibility in your industry.
• Identifying and researching your ideal client.
• Connecting with various prospect personality types.
• Putting together effective presentations.
• Following up and successfully closing deals.

Pros

• Mobile access for learning on the go.
• Unlimited quizzes and tests.
• Up-to-date content.
• Evidence-backed sales techniques.

Cons

• Not suitable for advanced sales professionals.
• Self-paced learning requires discipline.

9. 21st Century Sales Training for Elite Performance

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Vendor: Brian Tracy

Delivery format: Online learning modules

Length: 12 weeks (60 minutes per week)

Focus: Comprehensive sales training

Intended audience: Sales professionals

Price: $997

The 21st Century Sales Training for Elite Performance program, created by celebrated self-development coach and author Brian Tracy, could help you double your sales in less than a year. The 24-video training modules include practical exercises to enhance information retention.

What stands out for me about the course is that it emphasizes a scientific and field-tested approach. Whether you’re new to sales or want to refresh your skills, this program can make a big difference in your performance.

Key Lessons

• Sales prospecting.
• Building relationships.
• Effectively presenting products.
• Handling objections.
• Closing deals.
• Getting referrals and repeat business.

Pros

• Taught by a respected sales expert.
• One-time fee.

Cons

• Higher price compared to other sales training programs.
• Limited interaction with the instructor.
• Requires a 12-week commitment.

10. Art Sobczak’s Cold Calling Sales Training

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Vendor: Art Sobczak

Delivery format: Customized team training

Length: Varies

Focus: Effective cold calling

Intended audience: Cold callers

Price: Varies

If you’ve always dreaded cold calling like me, I have no doubt you’ll love Art Sobczak’s course. He’ll develop a custom program that equips your team with the skills to make effective, rejection-free cold sales calls.

You’ll learn how to engage and create interest with your prospects within a few seconds, deal with resistance, and stay motivated in this relatively brutal form of sales.

Key Lessons

• Gathering intelligence on prospects.
• Creating powerful opening statements.
• Avoiding common mistakes that lead to call failures.
• Handling objections effectively.

Pros

• Customized to your situation.
• Delivered personally by Sobczak, a seasoned sales training expert.

Cons

• Need to contact the business to get a price quote.
• Focuses exclusively on phone-based sales.

11. Frontline AE Management

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Vendor: SaaSy Sales Leadership

Delivery format: Live virtual training sessions

Length: Six days (two hours/day)

Focus: Account executive sales management

Intended audience: Software-as-a-service (SaaS) sales managers in their first two years of management

Price: $1,600

The Frontline AE Management course is based on some of the best practices and philosophies used by leading Silicon Valley SaaS companies. The engaging course covers topics like territory planning, building sales cultures, sales productivity, high-performance coaching, forecasting, and recruiting.

Gaining access to the private Slack channel was helpful for my networking efforts and allowed me to build out my sales contacts. The course also includes ongoing support and several post-training resources to ensure continuous professional development.

Key Lessons

• Building effective management frameworks.
• Recruiting and coaching a world-class sales team.
• Creating a strong sales culture.

Pros

• Continuous support through community and post-training resources.
• Certification after course completion.
• Access to membership clubs.
• Interactive and engaging learning environment.

Cons

• Not suitable for non-SaaS sales managers.
• Limited admissions.

12. SalesBuzz Sales Training

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Vendor: SalesBuzz

Delivery format: Online on-demand modules; live virtual coaching sessions.

Length: Eight weeks (one course per week)

Focus: B2B phone sales/cold calling

Intended audience: B2B sales teams

Price: $495 for on-demand learning modules; request a quote to add live coaching

The SalesBuzz sales training course, targeted at B2B sales teams that primarily sell through the phone, promises to help learners land more appointments and close more deals.

The course is structured into eight distinct modules, each covering an important cold-selling topic, such as making effective follow-ups. Since there are quizzes in every chapter, plus a graded exam, my reps were able to check their understanding of the material. If your team is particularly struggling or many of your reps are new to sales, I recommend signing up for live coaching, as well.

Key Lessons

• Powerful openings.
• Gatekeeper management.
• Engagement techniques.
• Prospect qualification.
• Presentation and closing skills.
• Follow-up strategies.
• Goal setting and time management.

Pros

• Self-paced learning.
• Completion certificate.
• Access to valuable sales script templates.

Cons

• Might not be appropriate for non-B2B sales teams.
• Course access expires after one year.

Free Sales Training Template

Use this template to set up a 30/60/90 day sales training and onboarding plan.

• 30/60/90 Day Goals
• People to Meet
• Feedback/Review Process
• And More!

Get Your Free Template Learn more

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

Download Now

13. SalesScripter SMART Sales System

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Vendor: SalesScripter

Delivery format: Online learning modules

Length: 13 hours

Focus: The entire sales process

Intended audience: Sales professionals

Price: Free

The SalesScripter SMART Sales System is a comprehensive sales training program based on a book of the same name that provides participants with practical strategies and techniques for every step of the sales process. It consists of 18 insightful videos ranging between ten minutes and one hour, each focusing on a specific aspect of the sales process, from sales scripting to closing techniques.

Ultimately, my favorite thing about the course is that it's absolutely free of charge.

Key Lessons

• Scripting emails, voicemails, and sales presentations.
• Mastering cold calling techniques.
• Qualifying prospects.
• Dealing with objections.
• Networking.
• Developing mental resilience for the challenges of sales.

Pros

• Free.
• Covers the entire sales process.

Con

• No direct instructor support or interaction.

14. Iannarino Sales Accelerator

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Vendor: Anthony Iannarino

Delivery format: Online learning modules; live events

Length: 30+ hours

Focus: Sales skills

Intended audience: Salespeople and sales managers

Price: $997 per year

The subscription-based Sales Accelerator program promises to help you develop the skills needed to maximize sales effectiveness. It offers a comprehensive curriculum with over 30 hours of on-demand video lessons and access to live events hosted by sales expert Anthony Iannarino.

The downloadable workbooks and premade scripts helped to train new sales reps on my staff and build their confidence quickly.

Key Lessons

• Maximizing sales effectiveness.
• Crushing your sales targets.
• Building a disciplined mindset.

Pros

• Coursework is available 24/7.
• Accessible from any web-enabled device.

Cons

• Relatively higher price point than other sales programs.
• Limited course content and structure preview.

15. The Harris Consulting Group and GTMnow Sales Training

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Vendor: The Harris Consulting Group and GTMnow

Delivery format: Virtual and on-site live sessions

Length: Varies

Focus: Full-funnel sales training and process development

Intended audience: Sales professionals

Price: Contact for details

The Harris Consulting Group and GTMnow program equips salespeople with the skills and knowledge to excel at every stage of the selling process, from lead generation to closing deals. What impresses me is that the custom program zeros in on the exact areas of your sales environment that need a boost.

I also love that the sessions use real-world scenarios to make learning practical and impactful.

Key Lessons

• Growing sales pipelines.
• Opportunity qualification.
• Effective questioning techniques.
• Negotiation strategies.
• Sales process design.

Pros

• Customized program.
• Interactive group sessions to promote knowledge sharing and deeper understanding.

Con

• Details like pricing are only available after consultation.

16. Action Selling Sales Training

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Vendor: Action Selling

Delivery format: Online learning modules

Length: 3-12 hours

Focus: Sales culture development

Intended audience: Sales teams at all types of organizations

Price: Contact for details

The Action Selling sales program uses a five-step approach to impart essential sales skills and strategies for success in today’s competitive market. The course can be customized to meet the unique needs of your industry or organization, and the dynamic roleplays allow reps to become more effective at handling customer objections.

One of my favorite things is that it goes beyond what many programs offer by including post-training support, such as period skill drills to test your team’s continued progress.

Key Lessons

• Sales call planning.
• Questioning skills.
• Presentation skills.
• Gaining commitment from prospects.

Pros

• Customizable to various industries and needs.
• Post-training support and continuous reinforcement to ensure long-term skill retention.

Con

• Program duration varies, which can complicate planning.

17. ASLAN Sales Training

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Vendor: ASLAN

Delivery format: On-site and virtual coaching sessions; on-demand learning modules

Length: Varies

Intended audience: B2B sales executives, account managers, sales leaders, and pre- and post-sales tech support

Focus: Sales development and leadership

Price: Contact for details

ASLAN offers sales training programs that cater to different sales roles. The program portfolio includes training for sales executives, account managers, sales leaders, and tech support staff.

Because the programs are highly customizable and include a mix of online and in-person training options, I was able to pick what skills to focus on and what delivery method works best for my schedule. Training covers areas such as prospecting, closing, customer service, and leadership.

Key Lessons

• Customer focus and trust building.
• Prospecting and lead generation.
• Account management and growth.
• Customer relationship management.
• Sales leadership.

Pros

• Diverse selection of training courses.
• Multiple delivery formats for maximum convenience.

Con

• Pricing is only available upon request.

18. MTD Sales Training

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Vendor: MTD Sales Training

Delivery format: Online learning modules

Length: 3 hours

Focus: Sales fundamentals

Intended audience: New salespeople and those with no formal training

Price: Contact for details

MTD Sales Training aims to equip you with essential sales and techniques you can apply to your work immediately.

Because this course is divided into small, manageable sessions, each lasting around five minutes, it was easy to fit into my busy schedule. Plus, you can access sessions on demand via any web-enabled device, allowing for learning on the go.

Key Lessons

• Prospecting fundamentals.
• Successful cold calling.
• Buyer perspectives.
• Rapport-building.
• Planning out winning sales interactions.
• Strategies to differentiate yourself from competitors.

Pros

• Certificate upon completion to validate your skills.
• Comprehensive curriculum.
• Assessment at the end of the course to gauge your understanding.

Cons

• Self-paced learning requires discipline to complete.
• May not offer in-depth exploration of some topics.

19. SALESDOCk Academy

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Vendor: SALESDOCk

Delivery format: Online learning modules; one-on-one consultation (optional)

Length: 1.75 hours for modules; 4 hours for consultation (optional)

Focus: B2B sales

Intended audience: Sales professionals in B2B sales

Price: Starts at €349/year

SALESDOCk's sales training course seeks to enhance the skills and performance of B2B salespeople, particularly those in SaaS. It covers different elements of the sales process, including qualification techniques and pipeline management.

The course is divided into four modules, comprising 27 video classes on demand. I love that you also get access to a wide range of downloadable materials, including worksheets and templates, to enhance your learning. If you’d like some extra help, I recommend checking out the optional one-on-one sessions.

Key Lessons

• Sales mindset development.
• Prospecting strategies.
• Qualification techniques.
• Pipeline management.

Pros

• Support via online chat and comments.
• 30-day money-back guarantee.
• Certificate upon course completion.

Con

• Course access is limited to one year after purchase.

20. Own the Deal

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Vendor: Jeff Hoffman

Delivery format: Virtual classes and one-on-one sessions; on-demand learning materials

Length: Ongoing

Focus: Closing deals

Intended audience: All kinds of sales professionals and teams

Price: Starts at $395/year for individuals; corporate license starts at $1,495/member

Created by Jeff Hoffman, the subscription-based Own the Deal course introduces behaviors and techniques that can help you close more deals. It comprises live weekly classes with Hoffman and fellow sales expert CeCe Aparo on all kinds of sales topics.

A subscription also entitles you to other great benefits depending on your plan, such as access to a resource hub, private coaching from Hoffman and Aparo, and an on-demand video library.

Key Lessons

• Building relationships with prospects.
• Recognizing opportunities.
• Asking for commitment.
• Pipeline inspection.
• Forecasting.
• Closing deals.

Pros

• Flexible subscription models, including individual and corporate plans.
• 30-day money-back guarantee with some plans.
• Live weekly classes led by experienced instructors.

Con

• Relatively high price point for corporate plans (up to $1,995/member).

21. Jeff Shore Sales Training

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Vendor: Jeff Shore

Delivery format: On-site training; online modules (optional)

Length: Varies

Focus: Overcoming mental selling roadblocks

Intended audience: Salespeople

Price: Varies

If you’re like me, there’s one or more elements of selling that you dislike or even fear. It could be calling prospects, responding to objections, or negotiating prices. Jeff Shore's one-day workshop teaches you how to find what makes you uncomfortable and overcome it.

The training sessions include video case studies, a performance challenge, and group practice sessions. To maximize the training, I recommend purchasing the skill development video lessons to use in your internal sales seminars.

Key Lesson

• How to embrace and then overcome your selling fears.

Pros

• Expert trainers.
• One-day format is ideal for busy sales professionals.

Con

• Additional costs for supplemental video lessons.

22. SPIN Sales Training

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Vendor: Huthwaite International

Delivery format: Virtual and on-site classes; on-demand modules

Length: Varies

Focus: How to structure and executive impactful sales conversations

Intended audience: Salespeople, sales managers, business development managers, and anyone in a customer-facing role

Price: Contact for details

SPIN Sales Training, developed by Huthwaite International, aims to help you generate more sales plus attain higher customer satisfaction levels through an approach that’s based on extensive research into customer behavior.

The high-energy program gives you a framework for asking the right questions to uncover customer needs, build trust, and move deals forward.

Key Lessons

• Demonstrating value to customers.
• Making each customer interaction insightful and compelling.
• Understanding buyer psychology.
• Understanding and dealing with customer objections.

Pros

• Available through a range of formats to suit different needs.
• Data-driven and research-backed sales methodology.

Con

• Pricing is only available upon request.

23. Strategic Social Selling

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Vendor: RSVP Selling

Delivery format: On-site custom coaching

Length: Two days or four half-day sessions

Focus: Social selling

Intended audience: B2B salespeople

Price: $2,200/day for course plus $395/person for electronic course manual

36% of salespeople said social media is among the most effective sales channels. And 31% think it results in the most leads when it comes to cold outreach.

In this strategic social sales training course delivered by Tony Hughes, you’ll learn how to use social platforms and modern technologies to create a strong brand that helps you reach your target audience better and drive revenue. To get the most out of the course, I recommend your team review the “pre-learning activities” listed on the landing page.

Key Lessons

• Building a strong online brand.
• Using social selling techniques, like social listening.
• Creating and sharing valuable content that establishes you as a thought leader.

Pros

• Focused on a modern approach to sales.
• Developed by a proven sales expert.

Cons

• Includes additional costs, like hiring visual equipment, catering, and travel.
• Recommends a max class size of 20 participants — no information about how the program handles larger class sizes.

24. Develop Your Sales Knowledge and Skills

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Vendor: LinkedIn Learning

Delivery format: Online learning modules

Length: 6 hours

Focus: Sales fundamentals

Intended audience: Sales professionals

Price: $29/month (LinkedIn Learning subscription)

Develop Your Sales Knowledge and Skills from LinkedIn Learning equips learners with essential sales skills for success in the modern sales environment. This self-paced collection includes eight video tutorials led by experienced sales professionals.

My favorite aspect of the program is that most courses include quizzes and practical exercises to reinforce learning and track progress.

Key Lessons

• Building relationships.
• Implementing inclusive selling.
• Using storytelling to drive sales.
• Negotiating deals that stick.
• Leveraging artificial intelligence and automation to improve efficiency and sell more.

Pros

• Self-paced learning allows for flexibility.
• LinkedIn Learning subscription gives you access to multiple other courses and resources.
• Covers a diverse range of courses.
• Expert instructors.

Cons

• Self-paced format requires discipline or personal motivation.
• No personalized feedback.

25. Consultative Selling Training

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Vendor: Richardson Sales Performance

Delivery format: Virtual and on-site instructor-led; blended learning format; on-demand learning modules

Length: One- or two-day instructor-led workshop; two or four 4-hour virtual instructor-led training

Focus: Consultative selling

Intended audience: Sales professionals and leaders

Price: Contact for details

The Consultative Selling Training course equips salespeople with a powerful roadmap for conducting successful sales conversations. You’ll learn how to better understand customer needs by asking insightful questions, persuasively articulate value to prospects through tailored presentations, and close more deals.

I like that the course pairs online learning modules with virtual and in-person live workshops, giving participants some flexibility.

Key Lessons

• Establishing rapport with prospects.
• Uncovering prospect needs.
• Effectively demonstrating value.
• Handling objections.
• Closing the sale.

Pros

• Flexible learning formats.
• Richardson is a recognized leader in the sales training industry.

Con

• Prices are only available upon request.

Free Sales Training Template

Use this template to set up a 30/60/90 day sales training and onboarding plan.

• 30/60/90 Day Goals
• People to Meet
• Feedback/Review Process
• And More!

Get Your Free Template Learn more

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26. Insight Selling

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Vendor: RAIN Group

Delivery format: Virtual and on-site instructor-led training; hybrid training; self-paced online modules

Length: Varies

Focus: Insight selling

Intended audience: Experienced sales professionals and managers

Price: Contact for details

Modern buyers value sellers who bring them new insights and ideas. In fact, 26% of salespeople said that not receiving enough information while making a decision is one of the biggest reasons prospects pull out of deals.

Meanwhile, RAIN Group’s research shows that salespeople who close deals educate buyers with fresh information three times more than other reps. Its highly effective Insight Selling training course teaches you and your team how to develop and share insights and ideas that inspire buyers to think differently or move them closer to a decision.

Key Lessons

• Developing insights and ideas that resonate with buyers.
• Influencing the buyer agenda.
• Encouraging buyers to consider new perspectives.

Pros

• Research-based methodologies.
• Flexible delivery, including online and in-person options.
• RAIN’s programs have a strong track record.

Con

• Some of the content is only suitable for advanced sales pros.

27. IMPACT Selling Professional Sales Training Program

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Vendor: The Brooks Group

Delivery format: In-person and virtual instructor-led training

Length: Two days (in-person); six 2-hour sessions (virtual)

Focus: Improving sales performance

Intended audience: B2B salespeople and managers

Price: $2,495/person for in-person; $2,195/person for virtual

This program teaches a straightforward six-step sales approach called IMPACT selling, an acronym that stands for Investigate, Meet, Probe, Apply, Convince, and Tie-it-up. The framework guides participants through building relationships, uncovering customer needs, delivering effective presentations, and closing deals.

One of my favorite things about the course is that it’s designed to be adaptable to your specific sales environment and training needs.

Key Lessons

• Effectively researching and connecting with your target customers.
• Asking the right questions.
• Understanding prospects’ challenges.
• Presenting solutions in ways that guarantee a close.

Pros

• Adapts to your unique business needs.
• Flexible delivery options.

Cons

• Limited preview of specific course content.
• In-person sessions have a set schedule, which might not work for everyone.

28. Engage Selling Sales Training

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Vendor: Engage Selling

Delivery: On-site training

Length: Half or full day

Focus: Sales process and performance

Intended audience: Businesses across all industries looking to boost their sales teams’ performance

Price: $17,500 for full day or $12,500 for half-day, plus travel expenses

If you partner with Engage Selling, creator Colleen Francis will first perform an in-depth analysis of your sales team and environment to identify potential areas of improvement. Based on this analysis, she and her team will then develop a customized training program and deliver it on-site to your reps.

I love that the program focuses on your specific sales needs instead of cookie-cutter solutions, ensuring the greatest impact on your team’s performance.

Key Lessons

• Sales strategy development.
• Sales process optimization.
• Skills development for different sales scenarios.

Pros

• Tailored to your specific needs and sales environment.
• Positive testimonials from satisfied customers and brands.

Cons

• Relatively high price point for just one day of training.
• Travel costs not included in price.

29. Sales Managed Environment

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Vendor: Anthony Cole Training Group

Delivery format: On-site training sessions; live webcasts; online learning materials; one-on-one coaching

Length: Ranges from a few days to 18 months

Focus: Coaching skills development for sales managers

Intended audience: Sales managers

Price: Contact for details

Anthony Cole Training Group has been helping companies improve their sales performance for over 25 years. The Sales Managed Environment course equips sales managers with the coaching and leadership capabilities they need to unlock their teams' full potential.

If you’re looking to invest in the development of your management skills, this is a course you should seriously consider. I recommend checking out the introductory samples on the landing page before selecting which of the three approaches would work best.

Key Lessons

• Coaching and mentoring skills development.
• Performance management strategies.
• Sales talent acquisition.

Pros

• Integrated or standalone program options to fit your specific needs.
• Experienced instructors.
• Multiple delivery formats.

Con

• Can be tough to choose the best package for your organization.

30. Winning with Relationship Selling

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Vendor: Dale Carnegie

Delivery format: Live online and in-person seminar

Length: One session per week for eight weeks or three days

Focus: Relationship selling

Intended audience: Sales professionals

Price: Starts at $2,195/person

26% of salespeople said that the increased importance of establishing trust and rapport with prospects was one of the biggest ways their roles changed in the past year. What’s more, 28% said not establishing enough trust was one of the biggest reasons for prospects backing out of deals.

Because trust has become so important to sales, I recommend checking out Dale Carnegie's Winning with Relationships Selling program. It gives you the necessary skills and strategies to cultivate trust, build rapport, and foster long-lasting client partnerships that increase your sales performance.

Key Lessons

• Relationship-building.
• Interpersonal skills.
• Customer-centric selling.

Pros

• Based on proven methodologies.
• Expert, highly vetted trainers.
• Options for online or in-person training.

Con

• High price point.

31. Sales Negotiation Training

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Vendor: Negotiation Experts

Delivery format: On-site and virtual instructor-led sessions

Length: Half-day to six days

Focus: Negotiating skills

Intended audience: Sales professionals looking to improve their negotiation skills

Price: Contact for details

This Sales Negotiation Training is designed to help you improve your negotiation skills and thus close bigger deals faster. It covers all aspects of sales negotiation, from preparation and strategy development to execution and closing.

The course uses a highly interactive approach that includes role-playing exercises, group discussions, polls, and Q&As — with theory limited to a minimum. I love that you can customize the course before you order, including the interactive elements to include and number of training days.

Key Lessons

• Choosing between negotiation styles.
• Gathering information about prospects.
• Building trust and rapport.
• Effectively communicating value propositions.
• Handling objections.
• Using storytelling for persuasion.

Pros

• Multiple customization options.
• Engaging and interactive learning formats.
• Practical strategies you can apply to the real world immediately.

Con

• Prices only available upon request.

32. Effective Sales Coaching

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Vendor: ValueSelling Associates

Delivery format: In-person and virtual instructor-led training; on-demand courses

Length: Varies

Focus: Value-based selling

Intended audience: Salespeople

Price: Available upon request

The Effective Sales Coaching program teaches how to communicate value effectively to potential buyers. It’s based on the ValueSelling Framework, a proven sales methodology that emphasizes understanding and communicating value from the customer's perspective.

When you sign up, the team will create a practical, fully customized program designed to help you meet or even exceed your objectives. With big-name participants like Google and YouTube, you can trust the program to help you win in a crowded market.

Key Lessons

• Communicating value to buyers.
• Conducting impactful sales conversions.

Pros

• Customized coaching.
• Engaging training format with a combination of online resources and workshops.
• Experienced trainers.

Con

• Consultation needed to get details like pricing.

33. GP Strategies Sales Training Programs

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Vendor: GP Strategies

Delivery format: In-person and virtual instructor-led training; on-demand courses

Length: Varies

Focus: Sales performance improvement solutions

Intended audience: All customer-facing roles

Price: Contact for details

As part of its sales training programs, GP Strategies partners with you to understand your organization's unique needs and challenges and then designs a high-value program specifically tailored to address those needs. The goal is to give your team the skills and knowledge they need to excel in your specific sales environment.

If you’re looking for multiple types of staff training, I recommend checking out GP Strategies’ other learning solutions, which cover everything from diversity, equity, and inclusion (DEI) to technology change management.

Key Lessons

• Engaging customers.
• Navigating sales conversations effectively.
• Identifying customer motivations.

Pros

• Customizable programs.
• Flexible learning formats.
• Expert instructors.

Con

• Need to contact GP Strategies to get pricing information.

34. Ariel Group Sales Training

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Vendor: Ariel Group

Delivery format: Virtual and in-person instructor-led training; one-on-one coaching

Length: Varies

Focus: Consultative selling skills

Intended audience: Sales professionals and client-facing consultants

Price: Contact for details

Modern prospects don’t simply want to be sold to. Instead, they want to talk about their unique challenges and see how you, as a salesperson, can address them. In fact, 27% of salespeople shared that the shift toward focusing on solutions instead of products/services was one of the most impactful changes to the sales process in the past year.

The Ariel Group’s sales training course transforms sales professionals into trusted consultants who can build stronger relationships with clients, identify and relate to their needs, and deliver tailored solutions. Because the course is flexible — it can be delivered virtually or in person — I was able to pick the best option for my team.

Key Lessons

• Using active listening.
• Building trust and credibility with clients.
• Asking the right questions.
• Addressing objections.
• Recommending optimal solutions.

Pros

• Customized to your needs.
• Can be delivered virtually or in person.

Con

• In-person training can only have 12 participants.

35. Ian Koniak Sales Coaching

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Vendor: Ian Koniak

Delivery formats: On-site training (teams); on-demand online courses

Length: Varies

Focus: Mindset coaching and B2B sales skills mastery

Intended audience: B2B salespeople

Price: Contact for details

Ian Koniak is a sales guru who currently boasts over $100 million in career sales at Fortune 500 tech brands, such as Salesforce and Ricoh.

Koniak’s sales coaching focuses on developing the right mindset for selling and mastering the skills needed for every stage of the B2B sales cycle. With his program, Koniak promises to help you become a top sales performer.

The individual package includes on-demand online courses. The best part? You also get direct mentorship from Koniak. For the team package, he’ll develop and deliver a custom interactive program.

Key Lessons

• Sales fundamentals.
• Strategic selling.
• Mindset and habits for selling.

Pros

• Both individual and team training are available.
• Expert course instructor.
• Custom training for teams.

Con

• Pricing may vary based on the level of customization and delivery format.

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36. RISOR Training

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Vendor: Sales Gravy

Delivery: Virtual sessions

Length: Eight hours, but can be expanded to two days

Focus: Recruiting, interviewing, selecting, onboarding, and retaining (RISOR) sales talent

Intended audience: Sales managers

Price: Contact for details

Hiring great salespeople can be tough — I know that firsthand. It's even harder if your business sells a product or service that requires prerequisite knowledge or a specific skill set.

The Sales Gravy RISOR program is designed to improve your organization’s hiring processes, ensuring you attract and retain the best sales talent. The course covers every stage of the talent management lifecycle, from recruitment to retention. To go even deeper, I recommend adding on the advanced coursework.

Key Lessons

• Recruiting strategies.
• Interviewing skills.
• Selection processes.
• Onboarding programs.
• Retention techniques.

Pros

• Expert instructors.
• Addresses all critical aspects of sales talent management.

Con

• Limited information on the specific content before signing up.

Unlock Your Full Potential With Sales Training

Sales training courses offer a variety of benefits, including improved sales (and thus more revenue), better customer relations, lower turnover, and reduced costs of selling activities.

While there are many factors to consider when choosing a program, the best options perfectly align with your current needs, budget, and learning preferences. See which of the courses in my list is a good fit for you.

Editor's note: This post was originally published in October 2023 and has been updated for comprehensiveness.