As a sales manager, you can likely see the value of a CRM software rather quickly -- but it's very possible your reps can't.
Some may view it as management getting all "big brother" on them, while others can't be bothered to take the time away from their busy schedules to learn a new software.
Whatever the case may be, a CRM is a useful tool for both sales management and sales representatives alike.
But let's be honest, unless used correctly, a CRM can be unappealing at times. And if you're ... Read More