Salespeople use many different content formats during a sales engagement to educate and move the buyer forward. These formats can include everything from whitepapers, to ebooks, and more. Think of these formats as vehicles for delivering info at a specific stage of an engagement.
Let's take a look six of these content vehicles, their pros and cons, and when it's best to use them. They may help you begin to align your content with the various stages of the sales cycle.
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